DC Comics Will Pay Comic Stores’ Batman #50 Advertising Costs – Including Bar Bills? [SPOILERS]

So. A comic book storyline was spoiled by DC Comics in the New York Times, and some retailers weren’t as happy with what this might mean for the copies of Batman #50 they had ordered.

Bleeding Cool already caught wind of threats of lawsuits if the comic book was not made returnable. Lots of talk of false advertising, false promises, and the like.

As was pointed out, at least Gambit married Rogue.

Now, there is still no word on any kind of returnability, but the first of Catwoman’s heels appears to have dropped.

DC is allowing all comic book retailers who are up to date on their bills to make 100% co-op claims on any and all advertising and promotion expenditures relating to Batman #50.

This means if stores advertised Batman #50, the supposed Batwedding issue, as being sold in their store, they could get every penny back.

In a note issued to retailers, Jim “Ski” Sokolowski, DC VP – Sales and Trade Marketing is quoted as saying:

“Given the special circumstances surrounding Batman #50, we’re putting our normal co-op rulebook aside. As long as you have co-op funds available, you will be able to make claims on any and all advertising and promotions surrounding this event.”

They clarify that claims might include:

  • Print advertising
  • Web advertising
  • TV advertising
  • Cosplay character appearances
  • Talent appearances
  • Bakery goods
  • Party goods including decorations, food and drinks

That’s right, DC Comics will cover a comic book store’s booze bills, as long as it relates to the Batman #50 launch — with still time for employees to go to the liquor store.

Oh boy…

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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