Espolòn Tequila Brings on New ‘Creative Director For Culture n Stuff’, Deadpool

Posted by April 24, 2018 Comment

Deadpool is stepping into a new role with a notable tasty adult beverage brand.  The red and black clad anti-hero (depending on his mood, really) is taking over as “Creative Director for Culture ‘n Stuff” for Espolòn Tequila.

Mid Adult Man Eating Salad

One of the fasting-growing tequilas (57% in 2017 alone) in the US, the handcrafted 100% Weber Blue Agave premium tequilas of Espolòn (distilled in the Los Altos region of Jalisco, Mexico) are happy to partner with Mr. ‘Pool whose film Deadpool 2 is set to hit theaters on May 18th.

“I needed the money,” Deadpool said of the partnership. “Plus, there is absolutely no reason why that Canadian gobstopper is getting all the glory. I’m a legit superhero. He’s just some guy who’s famous thanks to those two girls and that pizza place.”

He is of course referring to actor Ryan Reynolds who recently acquired a percentage of liquor company Aviation Gin.

“We completely understand that Deadpool has no discernable skills as a creative director, but we have taken brave, bold chances with Espolòn marketing in the past, so what have we got to lose?”  Christine Moll, Marketing Director Tequilas and Rums for Campari America said. “Nonetheless, Deadpool and his cinematic success have become a cultural phenomenon.  Partnering with Deadpool is guaranteed to get attention for the brand in the most Espolòn way possible.”

[Three worlds friends- Deadpool bath tequila.]

Portrait of young woman washing leg in bath

Moll added: “Deadpool brings years of one-to-one consumer experience as a former private contractor for startup temp-to-hire security agency and libations provider, Sister Margaret’s. We look forward to his fresh perspective on our brand.”

In his own words when asked to comment on his new role DP responded, “The first check from Espolòn cleared, so I guess this is happening.”

A young woman uses a hand-held mirror to apply Revlon hair spray to her hair.

Deadpool 2 hits theaters May 18th, 2018.

(Last Updated April 24, 2018 11:12 am )

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About Mary Anne Butler

Bleeding Cool News Editor Mary Anne Butler (Mab, for short) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), and most recently Bleeding Cool.



Over the past 10 years, she’s built a presence at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). 



Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. 



Though she be but little, she is fierce. #MabTheProfessional

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