Marvel Wins March 2018 Marketshare, but Metal and Doomsday Clock Top Diamond’s Most Ordered Chart

Posted by April 6, 2018 Comment

In March 2018, comic book market rose 4-5% against February. But March was a five-Wednesday month and we would normally expect a 10-20% jump as a result. Which we did not get. As a result 2018 is currently running at a 16% slump in dollars spent against this time last year. And 2017 was a drop on 2016, remember.  But there are plenty of deckchairs to rearrange…

Scott Snyder and Greg Capullo‘s Dark Nights: Metal #6 topped the charts for comics ordered by North American comic book retailers through the direct market in March, just beating out Doomsday Clock #4, both from DC Comics. While Amazing Spider-Man #797 and Weapon H #1 from Marvel followed suit and all four doing the rare trick of beating Batman #42.

But Diamond Comic Distributors stats place Marvel Comics as March’s top publisher with a 35.92% dollar share and a 38.38% unit share. DC Entertainment was second for the month with a 31.06% dollar share and a 35.10% unit share.

This is up for Marvel on their 34.86% retailer dollar share and a 36.94% unit share in February, and slightly down for DC compared to their 31.79% dollar share and a 36.61% unit share in February.

Image Comics level peg it on January with a very similar 10.98% dollar share and a 10.43% unit share, helped by Oblivion Song #1 ranking at number 9. In fourth place was IDW Publishing with a 3.96% dollar share and a 3.28% unit share, though they had to publish a lot more books to get there, compared to BOOM! Studios with a 2.40% dollar share and a 2.13% unit share, Dark Horse Comics with a 2.38% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.83% dollar share and a 1.61% unit share.

Also from Boom, Mighty Morphin Power Rangers #25 ranked #70 and really should have been higher; Dark Horse Comics’ Neil Gaiman’s American Gods: My Ainsel #1 ranked #114; Dynamite Entertainment’s The Shadow/Batman #6, the final chapter of their co-production with DC Entertainment, ranked #121; and G.I. Joe #250 from IDW Publishing ranked #149 for the month.

Image dominated the graphic novels and collections, with The Walking Dead Volume 29: Lines We Cross  topping the chart, alongside  Realm Volume 1 ranked #5, Black Science Volume 7: Extinction is the Rule ranked #6, Kirkman’s Invincible Volume 25: The End of All Things Part 2 ranked #7, Port of Earth Volume 1 ranked #9, and Saga Volume 8 ranked #10.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

35.92%

38.38%

DC ENTERTAINMENT

31.06%

35.10%

IMAGE COMICS

10.98%

10.43%

IDW PUBLISHING

3.96%

3.28%

BOOM! STUDIOS

2.40%

2.13%

DARK HORSE COMICS

2.38%

1.58%

DYNAMITE ENTERTAINMENT

1.83%

1.61%

VIZ MEDIA

1.23%

0.46%

ONI PRESS INC.

1.16%

0.80%

VALIANT ENTERTAINMENT LLC

0.93%

0.99%

OTHER NON-TOP 10

8.15%

5.25%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MARCH 2018 VS. FEBRUARY 2018

COMICS

2.92%

4.04%

GRAPHIC NOVELS

10.36%

3.69%

TOTAL COMICS/GN

4.95%

4.02%

TOYS

5.32%

-1.93%

MARCH 2018 VS. MARCH 2017

COMICS

-13.20%

-12.28%

GRAPHIC NOVELS

-22.12%

-25.63%

TOTAL COMICS/GN

-15.96%

-13.35%

TOYS

-29.83%

-38.04%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

(FIRST QUARTER 2018 VS. FIRST QUARTER 2017)

COMICS

-7.09%

-14.52%

GRAPHIC NOVELS

-13.17%

-12.28%

TOTAL COMICS/GN

-8.92%

-14.37%

TOYS

-9.81%

-12.36%

FIRST QUARTER 2018 VS. FOURTH QUARTER 2017

COMICS

-8.44%

-7.25%

GRAPHIC NOVELS

-21.69%

-20.85%

TOTAL COMICS/GN

-12.67%

-8.38%

TOYS

-14.91%

-11.81%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC ENTERTAINMENT

84

35

0

119

MARVEL COMICS

81

33

0

114

IMAGE COMICS

57

13

0

70

IDW PUBLISHING

40

18

0

58

BOOM! STUDIOS

25

9

0

34

DARK HORSE COMICS

12

14

0

26

DYNAMITE ENTERTAINMENT

15

8

0

23

VALIANT ENTERTAINMENT

7

3

0

10

VIZ MEDIA

0

9

0

9

ONI PRESS

4

4

0

8

OTHER NON-TOP 10

113

135

11

259

TOTAL

438

281

11

730

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL #6

$4.99

DEC170230-M DC

2

DOOMSDAY CLOCK #4

$4.99

DEC170234-M DC

3

AMAZING SPIDER-MAN #797

$3.99

JAN180892-M MAR

4

WEAPON H #1

$4.99

JAN180920-M MAR

5

BATMAN #42

$2.99

JAN180260-M DC

6

THE MIGHTY THOR #705

$3.99

JAN180888-M MAR

7

INFINITY COUNTDOWN #1

$4.99

JAN180879-M MAR

8

BATMAN #43

$2.99

JAN180262-M DC

9

OBLIVION SONG BY KIRKMAN & DE FELICI #1

$3.99

JAN180587 IMA

10

BATMAN: WHITE KNIGHT #6

$3.99

JAN180268-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL #6

$4.99

DEC170230-M DC

2

DOOMSDAY CLOCK #4

$4.99

DEC170234-M DC

3

WEAPON H #1

$4.99

JAN180920-M MAR

4

AMAZING SPIDER-MAN #797

$3.99

JAN180892-M MAR

5

INFINITY COUNTDOWN #1

$4.99

JAN180879-M MAR

6

DAREDEVIL #600

$5.99

JAN180911-M MAR

7

THE MIGHTY THOR #705

$3.99

JAN180888-M MAR

8

THE WALKING DEAD #177

$3.99

JAN180843-M IMA

9

BATMAN: WHITE KNIGHT #6

$3.99

JAN180268-M DC

10

OBLIVION SONG BY KIRKMAN & DE FELICI #1

$3.99

JAN180587 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOL. 29: LINES WE CROSS TP

$16.99

JAN180844 IMA

2

GREEN LANTERN: EARTH ONE VOLUME 1 HC

$24.99

DEC170239 DC

3

THE FLASH VOLUME 5: NEGATIVE TP

$14.99

DEC170377 DC

4

SUPER SONS VOLUME 2: PLANET OF THE CAPES TP

$14.99

DEC170381 DC

5

REALM VOLUME 1 TP (MR)

$9.99

JAN180692-M IMA

6

BLACK SCIENCE VOL. 7: EXTINCTION IS THE RULE TP (MR)

$16.99

DEC170675 IMA

7

INVINCIBLE VOL. 25: THE END OF ALL THINGS PART 2 TP (MR)

$16.99

JAN180762 IMA

8

BATMAN & HARLEY QUINN HC

$24.99

DEC170385 DC

9

PORT OF EARTH VOLUME 1 TP

$9.99

JAN180689 IMA

10

SAGA VOLUME 8 TP (MR)

$14.99

OCT170715 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOL. 29: LINES WE CROSS TP

$16.99

JAN180844 IMA

2

INFINITY GAUNTLET BOX HC SLIPCASE SET

$500.00

SEP170982 MAR

3

GREEN LANTERN: EARTH ONE VOLUME 1 HC

$24.99

DEC170239 DC

4

AVENGERS OMNIBUS VOLUME 3 HC

$100.00

SEP170986-M MAR

5

KAMANDI BY JACK KIRBY OMNIBUS HC

$125.00

SEP170419 DC

6

JUSTICE LEAGUE OF AMERICA: THE BRONZE AGE OMNIBUS VOLUME 2 HC

$125.00

SEP170417 DC

7

DAREDEVIL BY WAID & SAMNEE OMNIBUS VOL. 2 HC

$100.00

SEP170983 MAR

8

ABSOLUTE WILDC.A.T.S. BY JIM LEE HC

$125.00

JUL170485 DC

9

MARVEL MASTERWORKS: MARVEL TWO IN ONE VOL. 3 HC

$75.00

AUG171012-M MAR

10

BATMAN & HARLEY QUINN HC

$24.99

DEC170385 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WORLD OF WARCRAFT CHRONICLE VOLUME 3 HC

$39.99

NOV170046 DAR

2

THE SHADOW DOUBLE NOVEL VOLUME 127

$14.95

DEC172080 SAN

3

DC COMICS VARIANT COVERS: THE COMPLETE VISUAL HISTORY HC

$45.00

JUL178304 INS

4

SONIC & TALES OF DECEPTION SC

$6.99

JAN182151 RAN

5

JUSTICE LEAGUE CLASSIC: RACE TO SAVE THE DAY SC

$3.99

JAN182149 HAR

6

MARVEL SUPERHERO ADVENTURES: SAND TRAP SC

$4.99

JAN182150 MAR

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

UNBEATABLE SQUIRREL GIRL: 2 FUZZY 2 FURIOUS HC

$13.99

JAN182154 HAC

9

STAR WARS: FORCES OF DESTINY: REY CHRONICLES CHAPTERBOOK

$5.99

JAN182174 DIS

10

NEW GAME VOLUME 1 GN

$13.99

DEC171780 SEV

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL: X-FORCE WOLVERINE ACTION FIGURE MAR178670 MEZ

2

ONE-12 COLLECTIVE: DC: STEALTH DEATHSTROKE ACTION FIGURE MAR178824 MEZ

3

MARVEL GALLERY: THOR RAGNAROK: THOR PVC FIGURE SEP172483 DST

4

POP! SAGA: BLOODY LYING CAT FCBD 2018 VINYL FIGURE OCT170013 FUN

5

MARVEL SELECT: VENOM ACTION FIGURE OCT172354 DST

6

LEGEND OF ZELDA: BREATH OF THE WILD: LINK RAH FIGURE MAR178289 MED

7

DC COVER GIRLS: HARLEY QUINN BY JOËLLE JONES STATUE SEP170453 DC

8

DC GALLERY: SUPERMAN VS THE FLASH RACING STATUE SEP170450 DC

9

BATMAN ANIMATED: THE JOKER EXPRESSIONS PACK SEP170451 DC

10

DC SUPER POWERS COLLECTION: HARLEY QUINN MAQUETTE APR178791 TWE

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

D&D ICONS OF THE REALM: MONSTER MENAGERIE 3 BOOSTER BRICK DEC172933 NEC

2

LEGEND OF KORRA: PRO BENDING ARENA GAME AUG170532 IDW

3

THE DARK CRYSTAL BOARD GAME NOV173124 ALC

4

ATARI: MISSILE COMMAND GAME JAN180574 IDW

5

LEGEND OF KORRA: PRO BENDING ARENA: AMON’S INVASION GAME DEC170558 IDW

6

DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK JUN173406 NEC

7

BATMAN: GOTHAM CITY 4D MINI PUZZLE SEP178722 4D

8

FALLOUT COLLECTOR’S CHESS SET FEB182826 USA

9

LEGEND OF ZELDA: BREATH OF THE WILD EXPANDED EDITION HC DEC178223 POC

10

SUPERMAN: METROPOLIS 4D MINI PUZZLE SEP178723 4D

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

(Last Updated April 6, 2018 9:53 am )

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