Marvel Comics Squeaks Home with Marketshare Win for February, but 2018 is Down 6.8% on 2017 Already

Posted by March 9, 2018 Comment

Dark Knights Rising: The Wild Hunt #1, was the most-ordered comic by direct market comic stores in North America in February 2018. Though Peter Parker: Spectacular Spider-Man #300 was the top title for bringing in dollars. And Diamond are separating the top tens out now to reflect this.

And Marvel managed to take lead for both sales numbers and revenue raised in terms of that marketshare. Marvel Comics had a 34.86% retailer dollar share and a 36.94% unit share compared to DC’s  31.79% dollar share and a 36.61% unit share. Which is pretty level pegging for Marvel compared to January’s figures, 34.30% retailer dollar share and a 36.69% unit share.While DC Comics have slumped for both from January’s 38.94% unit share and a 33.80% retailer dollar share While Image Comics had a bump with a 10.49% dollar share and a 10.82% unit share compared to January’s 9.48% dollar share and an 8.23% unit share.

However the market itself is still slumping. 2017 was down around 10% on 2016. And the year to date for 2018 is down on January and February 2017 by 6.8%. Not a great start

Dark Knights Rising: The Wild Hunt Cover by Doug Mahnke and Wil Quintana

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

34.86%

36.94%

DC ENTERTAINMENT

31.79%

36.61%

IMAGE COMICS

10.49%

10.82%

IDW PUBLISHING

3.58%

2.63%

DARK HORSE COMICS

2.85%

1.68%

DYNAMITE ENTERTAINMENT

2.40%

2.29%

BOOM! STUDIOS

2.37%

2.12%

VIZ MEDIA

1.19%

0.46%

TITAN COMICS

1.01%

0.67%

ONI PRESS INC.

0.94%

0.53%

OTHER NON-TOP 10

8.54%

5.24%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

FEBRUARY 2018 VS. JANUARY 2018

COMICS

-3.40%

-6.02%

GRAPHIC NOVELS

-14.54%

-16.60%

TOTAL COMICS/GN

-6.72%

-6.83%

TOYS

-10.48%

-13.65%

FEBRUARY 2018 VS. FEBRUARY 2017

COMICS

-3.01%

-19.67%

GRAPHIC NOVELS

-18.53%

-14.13%

TOTAL COMICS/GN

-7.81%

-19.31%

TOYS

-10.28%

-1.44%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-3.67%

-15.61%

GRAPHIC NOVELS

-7.77%

-4.17%

TOTAL COMICS/GN

-4.88%

-14.86%

TOYS

5.11%

7.96%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC ENTERTAINMENT

88

33

1

122

MARVEL COMICS

81

31

0

112

IMAGE COMICS

70

12

0

82

IDW PUBLISHING

31

19

1

51

BOOM! STUDIOS

25

13

0

38

DARK HORSE COMICS

16

13

0

29

DYNAMITE ENTERTAINMENT

20

6

0

26

TITAN COMICS

12

11

1

24

VIZ MEDIA

0

20

0

20

ONI PRESS

3

5

0

8

OTHER NON-TOP 10

103

155

23

281

TOTAL

449

318

26

793

Brian K. Vaughan and Fiona Staples’ Saga Volume 8 from Image Comics was February’s best-selling graphic novel. Marvel Comics had four titles in the top ten, led by Star Wars: Doctor Aphra Volume 2 at #2, followed byStar Wars: Jedi of the Republic: Mace Windu at #5, The Despicable Deadpool Volume 1: Deadpool Kills Cable at #7, and Astonishing X-Men Volume 1: The Life of X at #9. DC Entertainment also had four titles in the top ten:DC Meets Looney Tunes at #3, Teen Titans Volume 2: The Rise of Aqualad at #4, Justice League Volume 5:Legacy at #6, and Titans Volume 3: A Judas Among Us at #8. Rounding out the top ten, Dark Horse Comics’ Neil Gaiman’s American Gods Volume 1: Shadows ranked #10.

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK KNIGHTS RISING: THE WILD HUNT #1

$4.99

NOV170209 DC

2

X-MEN RED #1

$4.99

DEC170785-M MAR

3

BATMAN #40

$2.99

DEC170255-M DC

4

BATMAN #41

$2.99

DEC170257-M DC

5

THE WALKING DEAD #176

$3.99

OCT178652-M IMA

6

BATMAN: WHITE KNIGHT #5

$3.99

DEC170262-M DC

7

PETER PARKER: SPECTACULAR SPIDER-MAN #300

$5.99

DEC170828-M MAR

8

STAR WARS #43

$3.99

DEC170930-M MAR

9

INFINITY COUNTDOWN PRIME #1

$4.99

DEC170883-M MAR

10

AMAZING SPIDER-MAN #796

$3.99

DEC178082-M MAR

VIZ Media’s Pokémon Seek and Find: Pikachu, an all-ages activity book based on the popular franchise, was February’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of online comics and behind-the-scenes materials from the video game, ranked #6.

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PETER PARKER: THE SPECTACULAR SPIDER-MAN #300

$5.99

DEC170828-M MAR

2

DARK KNIGHTS RISING: THE WILD HUNT #1

$4.99

NOV170209 DC

3

X-MEN RED #1

$4.99

DEC170785-M MAR

4

THE WALKING DEAD #176

$3.99

OCT178652-M IMA

5

BATMAN: WHITE KNIGHT #5

$3.99

DEC170262-M DC

6

BATMAN #40

$2.99

DEC170255-M DC

7

BATMAN #41

$2.99

DEC170257-M DC

8

INFINITY COUNTDOWN PRIME #1

$4.99

DEC170883-M MAR

9

STAR WARS: THRAWN #1

$4.99

DEC170925-M MAR

10

SWAMP THING WINTER SPECIAL #1

$7.99

NOV170208 DC

Dynamite Entertainment’s Dejah Thoris #1 ranked #118 for the month; BOOM! Studios’ Jim Henson’s Labyrinth: Coronation #1, based on the cult favorite film, was the publisher’s top book at #119; IDW Publishing’s Teenage Mutant Ninja Turtles #162 was their selling-book for February at #162; and Dark Horse Comics’ Hellboy and the B.P.R.D. 1955: The Burning Season One-Shot ranked #164.

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

SAGA VOLUME 8 TP (MR)

$14.99

OCT170715 IMA

2

STAR WARS: DOCTOR APHRA VOLUME 2 TP

$17.99

NOV171074 MAR

3

DC MEETS LOONEY TUNES TP

$19.99

NOV170365 DC

4

TEEN TITANS VOLUME 2: THE RISE OF AQUALAD TP

$14.99

NOV170355 DC

5

STAR WARS: JEDI OF THE REPUBLIC: MACE WINDU TP

$15.99

NOV171075 MAR

6

JUSTICE LEAGUE VOLUME 5: LEGACY TP

$16.99

NOV170352 DC

7

DESPICABLE DEADPOOL VOL. 1: DEADPOOL KILLS CABLE TP

$17.99

NOV171066 MAR

8

TITANS VOL. 3: A JUDAS AMONG US TP

$16.99

NOV170356 DC

9

ASTONISHING X-MEN VOLUME 1: THE LIFE OF X TP

$17.99

NOV171063 MAR

10

NEIL GAIMAN’S AMERICAN GODS VOL. 1: SHADOWS TP

$29.99

OCT170049 DAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

HOUSE OF SECRETS: THE BRONZE AGE OMNIBUS HC

$125.00

JUL170478 DC

2

DAREDEVIL: SHADOWLAND OMNIBUS HC

$125.00

AUG171005-M MAR

3

ABSOLUTE WONDER WOMAN BY AZZARELLO & CHIANG VOLUME 2 HC

$125.00

JUL170487 DC

4

DEADPOOL BY DANIEL WAY OMNIBUS VOLUME 1 HC

$100.00

AUG171007 MAR

5

BATMAN: SECRETS: SAM KIETH GALLERY EDITION HC

$125.00

MAR170443 DC

6

MOEBIUS LIBRARY: INSIDE MOEBIUS VOLUME 1 HC

$39.99

OCT170050 DAR

7

NEIL GAIMAN’S AMERICAN GODS VOL. 1: SHADOWS HC

$29.99

OCT170049 DAR

8

NEW TEEN TITANS OMNIBUS VOLUME 2 HC

$75.00

AUG170339 DC

9

DC MEETS LOONEY TUNES TP

$19.99

NOV170365 DC

10

STAR WARS: DOCTOR APHRA VOLUME 2 SC

$17.99

NOV171074 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

POKEMON SEEK & FIND: PIKACHU HC

$9.99

DEC171940 VIZ

2

POKEMON SEEK & FIND: KANTO HC

$9.99

DEC171939 VIZ

3

THE SHADOW DOUBLE NOVEL VOLUME 126 SC

$14.95

NOV172218 SAN

4

THE LIFE & LEGEND OF WALLACE WOOD VOLUME 2 HC

$39.99

NOV171663 FAN

5

GOOD MORNING SUPERMAN BOARD BOOK

$7.99

OCT172073 CAP

6

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

7

STAR WARS: THE LAST JEDI: CHEWIE AND THE PORGS HC

$17.99

OCT172100 HAC

8

WORLD OF READING LEVEL 1: THIS IS BLACK PANTHER

$4.99

NOV172200 HAC

9

DR TENTH

$5.99

DEC172068 PUT

10

UNBEATABLE SQUIRREL GIRL VOL. 1: SQUIRREL MEETS WORLD

$8.99

DEC172060 HAC

Based on Blizzard Entertainment’s immensely popular team shooter video game, Good Smile’s Overwatch: Mercy “Classic Skin” Nendoroid was February’s best-selling toy product. DC Collectibles had two products in the top ten: the Harley Quinn: Red White & Black by Stanley “Artgerm” Lau Statue ranked #2 and the DC Designer Series: Aquaman & Mera by Pat Gleason Statue ranked #4. Diamond Select Toys also had two products in the top ten: the Marvel Premier Collection: Venom Statue ranked #3 and the Marvel Gallery: Spider-Man Homecoming: Spider-Man PVC Figure, based on the blockbuster film, ranked #8. Also of note, twoPREVIEWS exclusive Funko items placed in the month’s top ten: the POP! Hellboy: Hellboy with Excalibur Vinyl Figure ranked #5 and the POP! Rides: Marvel Comics: Classic Ghost Rider with Bike Glow-in-the-Dark Vinyl Figure ranked #7.

Adventure awaits tabletop gamers at Xavier’s School for Gifted Youngsters in the WizKids/NECA’s Marvel HeroClix: X-Men: Xavier’s School Booster Brick, the best-selling game product of February. Also among the top ten was IDW Games with Roar: King of the Pride at #10 for the month.

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: MERCY “CLASSIC SKIN” NENDOROID MAY178992 GOO

2

HARLEY QUINN: RED WHITE & BLACK BY STANLEY “ARTGERM” LAU STATUE AUG170368 DC

3

MARVEL PREMIER COLLECTION: VENOM STATUE JUL172797 DST

4

DC DESIGNER SERIES: AQUAMAN & MERA BY PAT GLEASON STATUE AUG170364 DC

5

POP! HELLBOY: HELLBOY WITH EXCALIBUR PX VINYL FIGURE JUN178581 FUN

6

STITCH DS-004 D-SELECT SERIES 6-INCH STATUE APR178964 BEA

7

POP! RIDES: MARVEL: CLASSIC GHOST RIDER WITH BIKE GLOW-IN-THE-DARK VINYL FIGURE JUL178584 FUN

8

MARVEL GALLERY: SPIDER-MAN HOMECOMING: SPIDER-MAN PVC FIGURE AUG172644 DST

9

FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: SEPHIROTH FIGURE JUN178118 SQU

10

FINAL FANTASY XV PLAY ARTS KAI: ARANEA FIGURE MAY178535 SQU

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: X-MEN: XAVIER’S SCHOOL BOOSTER BRICK OCT172984 NEC

2

DARK SOULS BOARD GAME OCT178117 STE

3

STRANGER THINGS OUIJA GAME NOV178196 HAS

4

BEARS VS. BABIES CARD GAME JUN178872 EXP

5

HASBRO GRAB & GO GAMES NOV178561 HAS

6

MUNCHKIN CCG BOOSTER DISPLAY NOV173172 PSI

7

OPERATION STAR WARS: BB-8 EDITION AUG178537 HAS

8

CLUE: RICK AND MORTY “BACK IN BLACKOUT” BOARD GAME JUL173384 USA

9

YU-GI-OH! EXTREME FORCE NOV173144 KON

10

ROAR: KING OF THE PRIDE GAME NOV170575 IDW
(Last Updated March 9, 2018 10:18 am )

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