Doomsday Clock Gets 1st and 2nd Place in November 2017 Charts as DC Sells More Comics, but Marvel Makes More Money

Posted by December 15, 2017 Comment

Geoff Johns and Gary Frank‘s Doomsday Clock #1 not only sold more copies than any other comic to comic stores in the North American direct market, but it did it twice. With both the lenticular and the non-lenticular cover version, split into two items as there were two prices.

DC Comics dominates the top 20, but their general $2.99 cover price rather than Marvel’s general $3.99 cover price meant that while DC Comics sold more comics to comic stores in November 2017, Marvel made more money, even with some generous retailer discounts.

Marvel Comics was November’s top publisher in dollars with a 34.29% dollar share and a 34.52% unit share, both down from October’s 36.38% dollar share and a 38.63% unit share. In comparison, DC had only a 33.71% dollar share but a whopping big 39.37% unit share and both up from October’s  30.58% dollar share and a 35.48% unit share.

As Marvel and DC successfully carved yup the market between them, other publishers suffered with Image Comics dropping to an 8.07% dollar share and an 8.26% unit share. IDW Publishing with a 4.04% dollar share and a 3.66% unit share, followed by Dynamite Entertainment breaking through the Premier Publisher club with a 2.20% dollar share and a 2.15% unit share, then Dark Horse Comics with a 2.08% dollar share and a 1.53% unit share.

But again, worryingly, November sales of comics were down over 2% on October, over 12% on last November and over 8% on 2016 so far.

Here’s the top 10 sales, marketshare, breakdown for various other items…

TOP COMIC BOOK PUBLISHERS

 

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

34.29%

34.52%

DC ENTERTAINMENT

33.71%

39.37%

IMAGE COMICS

8.07%

8.26%

IDW PUBLISHING

4.04%

3.66%

DYNAMITE ENTERTAINMENT

2.20%

2.15%

DARK HORSE COMICS

2.08%

1.53%

BOOM! STUDIOS

2.06%

1.61%

VIZ MEDIA

1.34%

0.53%

TITAN COMICS

1.31%

1.07%

ONI PRESS

1.23%

0.76%

OTHER NON-TOP 10

9.68%

6.54%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

NOVEMBER 2017 VS. OCTOBER 2017

COMICS

-3.63%

-4.73%

GRAPHIC NOVELS

19.29%

27.04%

TOTAL COMICS/GN

3.11%

-2.54%

TOYS

45.65%

39.93%

NOVEMBER 2017 VS. NOVEMBER 2016

COMICS

-9.45%

-13.28%

GRAPHIC NOVELS

2.21%

-1.73%

TOTAL COMICS/GN

-5.80%

-12.36%

TOYS

-4.88%

-20.66%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS

-9.89%

-8.38%

GRAPHIC NOVELS

-9.32%

-11.72%

TOTAL COMICS/GN

-9.72%

-8.65%

TOYS

-11.01%

-18.12%

 

NEW TITLES SHIPPED

 

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC ENTERTAINMENT

95

36

0

131

MARVEL COMICS

85

46

0

131

IMAGE COMICS

68

14

0

82

IDW PUBLISHING

43

26

0

69

BOOM! STUDIOS

25

16

0

41

TITAN COMICS

23

10

8

41

VIZ MEDIA

0

40

0

40

DYNAMITE ENTERTAINMENT

25

9

0

34

DARK HORSE COMICS

14

12

0

26

ONI PRESS

8

2

0

10

OTHER NON-TOP 10

156

244

30

430

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOOMSDAY CLOCK #1

$4.99

SEP170245-M

DC

2

DOOMSDAY CLOCK #1 LENTICULAR EDITION

$5.99

SEP170247

DC

3

THE BATMAN WHO LAUGHS #1

$3.99

AUG170173

DC

4

BATMAN LOST #1

$4.99

AUG170170

DC

5

BATMAN #35

$2.99

SEP170276-M

DC

6

BATMAN #34

$2.99

SEP170274-M

DC

7

BATMAN: THE DEVASTATOR #1

$3.99

AUG170172-M

DC

8

CAPTAIN AMERICA #695

$3.99

SEP170802-M

MAR

9

BATMAN ANNUAL #2

$4.99

SEP170278

DC

10

STAR WARS #38

$3.99

SEP170965-M

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

STAR WARS: DARTH VADER VOL. 1: IMPERIAL MACHINE TP

$17.99

AUG171045

MAR

2

DEADPOOL KILLS THE MARVEL UNIVERSE… AGAIN TP

$15.99

AUG171018

MAR

3

THE FLASH VOL. 4: RUNNING SCARED TP

$14.99

AUG170320

DC

4

WONDER WOMAN VOL. 4: GODWATCH TP

$16.99

AUG170329

DC

5

RICK AND MORTY VOLUME 1 TP

$19.99

JUL151482

ONI

6

STAR WARS: ROGUE ONE ADAPTATION TP

$19.99

AUG171049

MAR

7

JOURNEY TO STAR WARS: THE LAST JEDI: CAPTAIN PHASMA TP

$16.99

AUG171050

MAR

8

SUPERMAN VOLUME 4: BLACK DAWN TP

$16.99

AUG170325

DC

9

STAR WARS: DARTH MAUL: SON OF DATHOMIR TP

$15.99

AUG171046

MAR

10

JUSTICE LEAGUE VOL. 4: ENDLESS TP

$16.99

AUG170324

DC

TOP 10 BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

UNDISPUTED STREET FIGHTER HC

$39.99

JUL171680

DYN

2

BACK ISSUE #101

$34.95

AUG172086

TWO

3

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1

$12.99

OCT151871

ZEN

4

HARRY MOON: HARRY’S CHRISTMAS CAROL HC

$16.99

JAN179078

RAB

5

LEGEND OF ZELDA: HYRULE HISTORIA HC

$34.99

SEP120055

DAR

6

OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 47

$29.95

APR171765-M

GEM

7

BERNIE WRIGHTSON ARTIFACT EDITION HC

$125.00

JUN170552

IDW

8

LEGACY: COLOR NOVELLA FOR YOU TO COLOR HC

$19.99

JUL170107

DAR

9

THE WALKING DEAD ADULT COLORING BOOK (MR)

$14.99

FEB160615

IMA

10

HONEY MOON: CHRISTMAS HC

$16.99

JAN179079

RAB

TOP 10 TOYS

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CHIBI TAMAGOTCHI

MAR178821

BAN

2

POP RIDES! MARVEL: CLASSIC GHOST RIDER GLOW-IN-THE-DARK VINYL FIGURE

JUL178584

FUN

3

POP RIDES! MARVEL: CLASSIC GHOST RIDER VINYL FIGURE

JUL178585

FUN

4

MARVEL NOW: VENOM ARTFX+ STATUE

MAY172821

KOT

5

DC ICONS: DOOMSDAY VS. SUPERMAN DELUXE FIGURE 2-PACK

MAY170374

DC

6

JUSTICE LEAGUE MOVIE: BATMAN STATUE

MAY170370

DC

7

BAT SIGNAL PROP

MAY170373

DC

8

BATMAN: THE ANIMATED SERIES: HARLEY QUINN 25TH-ANNIVERARY DELUXE PVC FIGURE

APR172648

DST

9

JUSTICE LEAGUE MOVIE: SUPERMAN STATUE

MAY170371

DC

10

MARVEL PREMIER COLLECTION: PSYLOCKE STATUE

APR172652

DST

TOP 10 GAMES

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER RPG: ULTIMATE WILDERNESS

SEP173077

PAI

2

DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK

JUN173406

NEC

3

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION

APR168770

PAI

4

PATHFINDER RPG: CORE RULEBOOK

JUN091729

PAI

5

PATHFINDER RPG: BESTIARY 2 POCKET EDITION

AUG173198

PAI

6

STARFINDER RPG: ALIEN ARCHIVE HC

AUG173202

PAI

7

STARFINDER PAWNS: ALIEN ARCHIVE PAWN BOX

SEP173078

PAI

8

PATHFINDER RPG: BOOK OF THE DAMNED HC

JUL173377

PAI

9

PATHFINDER RPG: ULTIMATE EQUIPMENT POCKET EDITION

AUG173199

PAI

10

TOME OF BEASTS HC

JUN168476

PAI

(Last Updated December 15, 2017 10:27 am )

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