July 2017 Sold 25% Fewer Comics Than July 2016 – Overall 2017 Sales Fall For First Time

Posted by August 11, 2017 Comment

In June, Marvel and DC squeezed. Both upped their marketshare. And everyone else suffered.

In May, Marvel knocked DC Comics back below the psychologically important 30% market share line for dollars earned, while in terms of actual numbers of comics sold, DC only just made it. Marvel Comics enjoyed a 38.05% share of dollars spent while DC Comics slipped down to 27.93%. In unit shares, Marvel had 39.91% compared to DC with 30.88%.

In June, however, Marvel’s dollar share rose slightly to 38.54% while jumping to 42.82% of actual sales. DC Comics also saw their dollar share rise to 30.61% and unit share rise to 31.76%. Marvel and DC’s gain was Image Comics’ loss, whose dollar share slipped from 10.25% to 8.86% and unit share slipped from 11.83% to 9.00%.

And now we have, courtesy of Diamond, the July figures. In which Marvel’s unit share drops to 39.53% but their dollar share rises to 36.89%. While DC Comics’ unit share has a tiny drop to 31.15% but their dollar share takes a fair whack, falling to 26.94%.

While Image recovers with a unit share of 9.73% and dollar share of 11.47%.

Away from the top ten, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #5 was their top book at #94, while IDW Publishing’s Teenage Mutant Ninja Turtles/Usagi Yojimbo One-Shot was the publisher’s top ranked book at #145.

But how much is this fiddling while Rome burns? For the first time in 2017, overall sales for the year so far are down on sales for 2016 at this point. June had overall sales still up, albeit it by just 1.15%, but a massive drop across the board in July 2017, selling a quarter less comics than in July 2016 and 11% less than in June 2017, have seen overall sales for the year so far drop by 3.41% compared to this time in 2016.

However you want to spin it? That’s not good.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.89%
DC ENTERTAINMENT 26.94%
IMAGE COMICS 11.47%
IDW PUBLISHING 3.83%
DARK HORSE COMICS 3.40%
BOOM! STUDIOS 2.32%
DYNAMITE ENTERTAINMENT 2.16%
ONI PRESS INC. 1.63%
VIZ MEDIA 1.12%
TITAN COMICS 0.95%
OTHER NON-TOP 10 9.29%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.53%
DC ENTERTAINMENT 31.15%
IMAGE COMICS 9.73%
IDW PUBLISHING 3.26%
DARK HORSE COMICS 2.55%
BOOM! STUDIOS 2.33%
DYNAMITE ENTERTAINMENT 2.04%
ONI PRESS INC. 0.96%
TITAN COMICS 0.94%
AFTERSHOCK COMICS 0.84%
OTHER NON-TOP 10 6.69%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2017 VS. JUNE 2017
COMICS -13.55% -11.04%
GRAPHIC NOVELS -6.41% -18.21%
TOTAL COMICS/GN -11.56% -11.61%
TOYS -10.76% 11.81%
JULY 2017 VS. JULY 2016
COMICS -23.18% -26.60%
GRAPHIC NOVELS -8.33% -10.96%
TOTAL COMICS/GN -19.31% -25.64%
TOYS -18.79% -25.46%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -7.01% -2.52%
GRAPHIC NOVELS -12.39% -13.18%
TOTAL COMICS/GN -8.69% -3.41%
TOYS -5.09% -9.26%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 93 40 0 133
DC ENTERTAINMENT 76 32 0 108
IMAGE COMICS 52 20 1 73
IDW PUBLISHING 41 12 0 53
DARK HORSE COMICS 20 22 0 42
BOOM! STUDIOS 23 8 0 31
DYNAMITE ENTERTAINMENT 24 3 0 27
TITAN COMICS 18 8 1 27
VIZ MEDIA 0 27 0 27
ONI PRESS INC. 8 5 0 13
OTHER NON-TOP 10 131 133 18 282
TOTAL 486 310 20 816

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK DAYS: THE CASTING #1 $4.99 MAY170193 DC
2 ASTONISHING X-MEN #1 $4.99 MAY170806 MAR
3 BATMAN #26 $2.99 MAY170211 DC
4 BATMAN #27 $2.99 MAY170213 DC
5 SECRET EMPIRE #6 $4.99 MAY170763 MAR
6 SECRET EMPIRE #7 $3.99 MAY170769 MAR
7 STAR WARS #33 $3.99 MAY170924 MAR
8 DEADPOOL KILLS MARVEL UNIVERSE AGAIN #1 $3.99 MAY170819 MAR
9 THE WALKING DEAD #169 (MR) $2.99 MAY170730 IMA
10 SPIDER-MEN II #1 $3.99 MAY170813-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MONSTRESS VOLUME 2 TP (MR) $16.99 APR170834-M IMA
2 RICK AND MORTY VOLUME 1 TP $19.99 JUL151482-M ONI
3 STAR WARS VOLUME 5: YODA’S SECRET WAR TP $17.99 MAR171131 MAR
4 CURSE WORDS VOLUME 1 TP (MR) $9.99 MAY170612 IMA
5 THE FLASH VOLUME 3: ROGUES RELOADED TP $16.99 APR170413 DC
6 THE LEGEND OF KORRA VOL. 1: TURF WARS PT 1 TP $10.99 FEB170063 DAR
7 BATMAN/TMNT TP $16.99 APR170419 DC
8 BATMAN/TMNT ADVENTURES TP $19.99 APR170539-M IDW
9 BLACK SCIENCE VOLUME 6 TP (MR) $16.99 MAY170662 IMA
10 SERENITY VOLUME 5: NO POWER IN THE ‘VERSE HC $19.99 MAR170077 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 SC $29.95 APR171765-M GEM
2 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 HC $35.00 APR171766-M GEM
3 JIM HENSON’S THE DARK CRYSTAL TALES HC $16.99 MAR171409 BOO
4 LEAD POISONING: THE PENCIL ART OF GEOF DARROW HC $34.99 MAR170037 DAR
5 BE A STAR WONDER WOMAN PICTURE BOOK $15.95 MAY172129 CAP
6 BEDTIME FOR BATMAN BOARD BOOK $7.99 MAY172130 CAP
7 SPIDER MAN: NIGHT OF VULTURE LITTLE GOLDEN BOOK $4.99 MAY172147 RAN
8 BIG! BIG! OVERSTREET COMIC BOOK PRICE GUIDE VOL 47 $47.50 MAY171625 GEM
9 MIGHTY THOR: THUNDER STRIKE LITTLE GOLDEN BOOK $4.99 MAY172146 RAN
10 STAR WARS: JEDI ACADEMY VOL. 5: FORCE OVERSLEEPS HC $12.99 MAY172182 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 LEGEND OF ZELA: TWILIGHT PRINCESS: ZELDA FIGMA AUG168805 GOO
2 DRAGONBALL SUPER: DRAGON STARS ACTION FIGURES DEC168377 BAN
3 SUPERMAN ANIMATED: SUPERMAN & LOIS LANE FIGURE 2-PACK JAN170424 DC
4 DC DESIGNER SERIES: WONDER WOMAN BY ADAM HUGHES STATUE JAN170426 DC
5 MARVEL: SQUIRREL GIRL BISHOUJO STATUE DEC162884 KOT
6 MARVEL GALLERY: GWENPOOL PVC FIGURE DEC162562 DST
7 HARLEY QUINN: RED WHITE & BLACK STATUE BY TERRY DODSON JAN170429 DC
8 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: WOLVERINE FIGURE DEC168151 SQU
9 MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE JAN172648 DST
10 BATMAN 1966: SHAKESPEARE HEAD BUST BANK JUN162388 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS BOOSTER BRICK MAR173391 NEC
2 MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS NOV162988 WIZ
3 RICK AND MORTY: ANATOMY PARK BOARD GAME MAY173183 CRY
4 D&D: ICONS OF THE REALM MINIATURE BOOSTER BRICK MAR173387 NEC
5 MAGIC THE GATHERING TCG: HOUR OF DEVESTATION BOOSTER PACKS APR173295 WIZ
6 MACHI KORO CARD GAME MAY142831 IDW
7 DRINKING FLUXX CARD GAME APR173273 LOO
8 DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS STARTER SET MAR173392 NEC
9 KING OF CREEPIES GAME APR170672 IDW
10 MARVEL HEROCLIX: GUARDIANS OF THE GALAXY VOL. 2 OCT168616 NEC

 

Dollar Market Share – July 2017
Unit Market Share – July 2017
(Last Updated September 8, 2017 1:59 pm )