July 2017 Sold 25% Fewer Comics Than July 2016 – Overall 2017 Sales Fall For First Time

Posted by August 11, 2017 Comment

In June, Marvel and DC squeezed. Both upped their marketshare. And everyone else suffered.

In May, Marvel knocked DC Comics back below the psychologically important 30% market share line for dollars earned, while in terms of actual numbers of comics sold, DC only just made it. Marvel Comics enjoyed a 38.05% share of dollars spent while DC Comics slipped down to 27.93%. In unit shares, Marvel had 39.91% compared to DC with 30.88%.

In June, however, Marvel’s dollar share rose slightly to 38.54% while jumping to 42.82% of actual sales. DC Comics also saw their dollar share rise to 30.61% and unit share rise to 31.76%. Marvel and DC’s gain was Image Comics’ loss, whose dollar share slipped from 10.25% to 8.86% and unit share slipped from 11.83% to 9.00%.

And now we have, courtesy of Diamond, the July figures. In which Marvel’s unit share drops to 39.53% but their dollar share rises to 36.89%. While DC Comics’ unit share has a tiny drop to 31.15% but their dollar share takes a fair whack, falling to 26.94%.

While Image recovers with a unit share of 9.73% and dollar share of 11.47%.

Away from the top ten, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #5 was their top book at #94, while IDW Publishing’s Teenage Mutant Ninja Turtles/Usagi Yojimbo One-Shot was the publisher’s top ranked book at #145.

But how much is this fiddling while Rome burns? For the first time in 2017, overall sales for the year so far are down on sales for 2016 at this point. June had overall sales still up, albeit it by just 1.15%, but a massive drop across the board in July 2017, selling a quarter less comics than in July 2016 and 11% less than in June 2017, have seen overall sales for the year so far drop by 3.41% compared to this time in 2016.

However you want to spin it? That’s not good.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS36.89%
DC ENTERTAINMENT26.94%
IMAGE COMICS11.47%
IDW PUBLISHING3.83%
DARK HORSE COMICS3.40%
BOOM! STUDIOS2.32%
DYNAMITE ENTERTAINMENT2.16%
ONI PRESS INC.1.63%
VIZ MEDIA1.12%
TITAN COMICS0.95%
OTHER NON-TOP 109.29%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.53%
DC ENTERTAINMENT31.15%
IMAGE COMICS9.73%
IDW PUBLISHING3.26%
DARK HORSE COMICS2.55%
BOOM! STUDIOS2.33%
DYNAMITE ENTERTAINMENT2.04%
ONI PRESS INC.0.96%
TITAN COMICS0.94%
AFTERSHOCK COMICS0.84%
OTHER NON-TOP 106.69%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JULY 2017 VS. JUNE 2017
COMICS-13.55%-11.04%
GRAPHIC NOVELS-6.41%-18.21%
TOTAL COMICS/GN-11.56%-11.61%
TOYS-10.76%11.81%
JULY 2017 VS. JULY 2016
COMICS-23.18%-26.60%
GRAPHIC NOVELS-8.33%-10.96%
TOTAL COMICS/GN-19.31%-25.64%
TOYS-18.79%-25.46%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-7.01%-2.52%
GRAPHIC NOVELS-12.39%-13.18%
TOTAL COMICS/GN-8.69%-3.41%
TOYS-5.09%-9.26%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS93400133
DC ENTERTAINMENT76320108
IMAGE COMICS5220173
IDW PUBLISHING4112053
DARK HORSE COMICS2022042
BOOM! STUDIOS238031
DYNAMITE ENTERTAINMENT243027
TITAN COMICS188127
VIZ MEDIA027027
ONI PRESS INC.85013
OTHER NON-TOP 1013113318282
TOTAL48631020816

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DARK DAYS: THE CASTING #1$4.99MAY170193DC
2ASTONISHING X-MEN #1$4.99MAY170806MAR
3BATMAN #26$2.99MAY170211DC
4BATMAN #27$2.99MAY170213DC
5SECRET EMPIRE #6$4.99MAY170763MAR
6SECRET EMPIRE #7$3.99MAY170769MAR
7STAR WARS #33$3.99MAY170924MAR
8DEADPOOL KILLS MARVEL UNIVERSE AGAIN #1$3.99MAY170819MAR
9THE WALKING DEAD #169 (MR)$2.99MAY170730IMA
10SPIDER-MEN II #1$3.99MAY170813-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MONSTRESS VOLUME 2 TP (MR)$16.99APR170834-MIMA
2RICK AND MORTY VOLUME 1 TP$19.99JUL151482-MONI
3STAR WARS VOLUME 5: YODA’S SECRET WAR TP$17.99MAR171131MAR
4CURSE WORDS VOLUME 1 TP (MR)$9.99MAY170612IMA
5THE FLASH VOLUME 3: ROGUES RELOADED TP$16.99APR170413DC
6THE LEGEND OF KORRA VOL. 1: TURF WARS PT 1 TP$10.99FEB170063DAR
7BATMAN/TMNT TP$16.99APR170419DC
8BATMAN/TMNT ADVENTURES TP$19.99APR170539-MIDW
9BLACK SCIENCE VOLUME 6 TP (MR)$16.99MAY170662IMA
10SERENITY VOLUME 5: NO POWER IN THE ‘VERSE HC$19.99MAR170077DAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 SC$29.95APR171765-MGEM
2OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 HC$35.00APR171766-MGEM
3JIM HENSON’S THE DARK CRYSTAL TALES HC$16.99MAR171409BOO
4LEAD POISONING: THE PENCIL ART OF GEOF DARROW HC$34.99MAR170037DAR
5BE A STAR WONDER WOMAN PICTURE BOOK$15.95MAY172129CAP
6BEDTIME FOR BATMAN BOARD BOOK$7.99MAY172130CAP
7SPIDER MAN: NIGHT OF VULTURE LITTLE GOLDEN BOOK$4.99MAY172147RAN
8BIG! BIG! OVERSTREET COMIC BOOK PRICE GUIDE VOL 47$47.50MAY171625GEM
9MIGHTY THOR: THUNDER STRIKE LITTLE GOLDEN BOOK$4.99MAY172146RAN
10STAR WARS: JEDI ACADEMY VOL. 5: FORCE OVERSLEEPS HC$12.99MAY172182SCH

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1LEGEND OF ZELA: TWILIGHT PRINCESS: ZELDA FIGMAAUG168805GOO
2DRAGONBALL SUPER: DRAGON STARS ACTION FIGURESDEC168377BAN
3SUPERMAN ANIMATED: SUPERMAN & LOIS LANE FIGURE 2-PACKJAN170424DC
4DC DESIGNER SERIES: WONDER WOMAN BY ADAM HUGHES STATUEJAN170426DC
5MARVEL: SQUIRREL GIRL BISHOUJO STATUEDEC162884KOT
6MARVEL GALLERY: GWENPOOL PVC FIGUREDEC162562DST
7HARLEY QUINN: RED WHITE & BLACK STATUE BY TERRY DODSONJAN170429DC
8MARVEL UNIVERSE VARIANT PLAY ARTS KAI: WOLVERINE FIGUREDEC168151SQU
9MARVEL GALLERY: CLASSIC IRON MAN PVC FIGUREJAN172648DST
10BATMAN 1966: SHAKESPEARE HEAD BUST BANKJUN162388DST

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS BOOSTER BRICKMAR173391NEC
2MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKSNOV162988WIZ
3RICK AND MORTY: ANATOMY PARK BOARD GAMEMAY173183CRY
4D&D: ICONS OF THE REALM MINIATURE BOOSTER BRICKMAR173387NEC
5MAGIC THE GATHERING TCG: HOUR OF DEVESTATION BOOSTER PACKSAPR173295WIZ
6MACHI KORO CARD GAMEMAY142831IDW
7DRINKING FLUXX CARD GAMEAPR173273LOO
8DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS STARTER SETMAR173392NEC
9KING OF CREEPIES GAMEAPR170672IDW
10MARVEL HEROCLIX: GUARDIANS OF THE GALAXY VOL. 2OCT168616NEC

 

Dollar Market Share – July 2017
Unit Market Share – July 2017
(Last Updated September 8, 2017 1:59 pm )

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