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Marvel And DC Both Up Their Market Share For The Summer – June 2017
In May, Marvel knocked DC Comics back below the psychologically important 30% market share line for dollars earned, while in terms of actual numbers of comics sold, DC only just made it.
In May, Marvel Comics enjoyed a 38.05% share of dollars spent while DC Comics slipped down to 27.93%. In unit shares, Marvel had a stinking 39.91% compared to DC with 30.88%.
In June's market share, just revealed by Diamond, Marvel's share has risen slightly to 38.54% while jumping to 42.82% of actual sales. DC Comics, on the other hand, saw the dollar share rise to 30.61% and unit share rise to 31.76%. Marvel and DC's gain is Image Comics' loss, whose dollar share slips from 10.25% to 8.86% and unit share slips from 11.83% to 9.00%.
Marvel took five of the top 10 — we mentioned how Peter Parker grabbed the top spot earlier today. The others were Star Wars, Venomverse, and Secret Empire. DC Comics got four with Forge, Batman and Dark Knight III, with Walking Dead taking its semi-traditional spot in the top 10.
Neil Gaiman's American Gods: Shadows #4 was Dark Horse Comics' top book for the month at #98, and IDW Publishing's Teenage Mutant Ninja Turtles #80 was their top book for June at #173.
2017 is still beating 2016 on sales, with graphic novels and comics selling 1.15% more so far, but this getting a little softer…
PUBLISHER MARKET SHARES
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| JUNE 2017 VS. MAY 2017 | ||
| COMICS | -0.43% | -5.91% |
| GRAPHIC NOVELS | -13.01% | -8.00% |
| TOTAL COMICS/GN | -4.31% | -6.08% |
| TOYS | -18.49% | -38.75% |
| JUNE 2017 VS. JUNE 2016 | ||
| COMICS | -18.38% | -20.16% |
| GRAPHIC NOVELS | -28.04% | -30.14% |
| TOTAL COMICS/GN | -21.34% | -21.06% |
| TOYS | -20.11% | -37.01% |
| YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016 (FIRST HALF 2017 VS. FIRST HALF 2016) |
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| COMICS | -3.84% | 2.56% |
| GRAPHIC NOVELS | -12.99% | -13.50% |
| TOTAL COMICS/GN | -6.77% | 1.15% |
| TOYS | -2.84% | -6.29% |
| SECOND QUARTER 2017 VS. FIRST QUARTER 2017 | ||
| COMICS | 8.21% | 1.37% |
| GRAPHIC NOVELS | 6.99% | 17.06% |
| TOTAL COMICS/GN | 7.84% | 2.47% |
| TOYS | -12.46% | -6.82% |
| SECOND QUARTER 2017 VS. SECOND QUARTER 2016 | ||
| COMICS | -7.68% | -4.64% |
| GRAPHIC NOVELS | -15.03% | -13.50% |
| TOTAL COMICS/GN | -10.01% | -5.41% |
| TOYS | -3.19% | -11.96% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 101 | 39 | 0 | 140 |
| DC ENTERTAINMENT | 84 | 36 | 1 | 121 |
| IMAGE COMICS | 55 | 15 | 1 | 71 |
| IDW PUBLISHING | 51 | 17 | 0 | 68 |
| DARK HORSE COMICS | 22 | 20 | 0 | 42 |
| BOOM ENTERTAINMENT | 23 | 9 | 0 | 32 |
| TITAN COMICS | 15 | 14 | 2 | 31 |
| DYNAMITE ENTERTAINMENT | 23 | 2 | 0 | 25 |
| VIZ MEDIA | 0 | 22 | 0 | 22 |
| ONI PRESS INC. | 12 | 6 | 0 | 18 |
| OTHER NON-TOP 10 | 116 | 142 | 19 | 277 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | PETER PARKER: THE SPECTACULAR SPIDER-MAN #1 | $4.99 | APR170970 | MAR |
| 2 | DARK DAYS: THE FORGE #1 | $4.99 | APR170259 | DC |
| 3 | STAR WARS: DARTH VADER #1 | $4.99 | APR171101 | MAR |
| 4 | BATMAN #24 | $2.99 | APR170279 | DC |
| 5 | DARK KNIGHT III: THE MASTER RACE #9 | $5.99 | MAR170359 | DC |
| 6 | BATMAN #25 | $3.99 | APR170281 | DC |
| 7 | EDGE OF VENOMVERSE #1 | $3.99 | APR170962- | MAR |
| 8 | SECRET EMPIRE #4 | $3.99 | APR170922 | MAR |
| 9 | SECRET EMPIRE #5 | $3.99 | APR170928 | MAR |
| 10 | THE WALKING DEAD #168 (MR) | $2.99 | APR170902 | IMA |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE WICKED & THE DIVINE VOL. 5: IMPERIAL PHASE I TP | $16.99 | APR170909 | IMA |
| 2 | DC SUPER HERO GIRLS VOL. 3: SUMMER OLYMPUS TP | $9.99 | MAR170353 | DC |
| 3 | MOTOR CRUSH VOLUME 1 TP | $9.99 | MAR170820 | IMA |
| 4 | DESCENDER VOLUME 4: ORBITAL MECHANICS TP | $16.99 | APR170785 | IMA |
| 5 | SPIDER-MAN/DEADPOOL VOLUME 2: SIDE PIECES TP | $16.99 | MAR171162 | MAR |
| 6 | TEEN TITANS VOL. 1: DAMIAN KNOWS BEST TP | $16.99 | MAR170410 | DC |
| 7 | HARLEY QUINN VOL. 2: THE JOKER LOVES HARLEY TP | $16.99 | MAR170404 | DC |
| 8 | STAR WARS: DOCTOR APHRA VOLUME 1: APHRA TP | $17.99 | MAR171129 | MAR |
| 9 | A.D.: AFTER DEATH HC | $24.99 | FEB170689 | IMA |
| 10 | NIGHTWING VOL. 2: BACK TO BLUDHAVEN TP | $16.99 | MAR170406 | DC |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE SHADOW DOUBLE NOVEL VOLUME 118 SC | $14.95 | MAR172353 | SAN |
| 2 | ART OF ATARI POSTER COLLECTION SC | $24.99 | APR171557 | DYN |
| 3 | APPLE AND AN ADVENTURE HC | $14.99 | FEB171299 | BOO |
| 4 | BLOODBORNE OFFICIAL ARTWORKS SC | $44.99 | MAR172148 | UDO |
| 5 | EVIL DEAD 2 ADULT COLORING ACTIVITY BOOK TP | $14.99 | APR171958 | SPA |
| 6 | FAMILY GUY COLORING BOOK | $14.95 | MAR172109 | RAN |
| 7 | MANGA IN THEORY & PRACTICE HC | $19.99 | APR172155 | VIZ |
| 8 | TOYBOX TIME MACHINE HC | $29.99 | FEB170491 | IDW |
| 9 | 5 MINUTE SPIDER-MAN STORIES HC | $12.99 | APR172266 | HAC |
| 10 | NEIL GAIMAN'S AMERICAN GODS OFFICIAL COLORING BOOK | $16.99 | JAN178881 | HAR |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND STATUE | JAN170427 | DC |
| 2 | BATMAN BLACK & WHITE STATUE: NIGHTWING BY JIM LEE | DEC160417 | DC |
| 3 | DRAGONBALL SUPER DRAGON STARS ACTION FIGURES | DEC168377 | BAN |
| 4 | DC UNIVERSE: HARLEY QUINN ARTFX+ STATUE | NOV162698 | KOT |
| 5 | LEGEND OF ZELDA: TWILIGHT PRINCESS: LINK FIGMA DX | AUG168804 | GOO |
| 6 | SUPERGIRL TV: SUPERGIRL STATUE | OCT160339 | DC |
| 7 | MARVEL GALLERY: OLD MAN LOGAN PVC FIGURE | OCT160011 | DST |
| 8 | FINAL FANTASY VII PLAY ARTS KAI: CLOUD STRIFE REMAKE FIGURE | NOV168102 | SQU |
| 9 | X-MEN LEGENDS 6-INCH ACTION FIGURES | FEB178702 | HAS |
| 10 | MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE | JAN172648 | DST |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF BOOSTER BRICK | MAR173399 | NEC |
| 2 | MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS | AUG163175 | WIZ |
| 3 | MACHI KORO CARD GAME | MAY142831 | IDW |
| 4 | MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF STARTER SET | MAR173400 | NEC |
| 5 | GUARDIANS OF THE GALAXY VOL. 2 MONOPOLY | MAY173213 | USA |
| 6 | YU-GI-OH! MAXIMUM CRISIS SPECIAL EDITION | APR173279 | KON |
| 7 | DC DICE MASTERS: BATMAN | SEP168742 | NEC |
| 8 | CHEMISTRY FLUXX CARD GAME | MAR173363 | LOO |
| 9 | TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME | APR160482 | IDW |
| 10 | YU-GI-OH! PENDULUM EVOLUTION BOOSTER PACKS | APR173278 | KON |
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| Dollar Market Share – June 2017 |
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| Unit Market Share – June 2017 |
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