Marvel And DC Both Up Their Market Share For The Summer – June 2017

In May, Marvel knocked DC Comics back below the psychologically important 30% market share line for dollars earned, while in terms of actual numbers of comics sold, DC only just made it.

In May, Marvel Comics enjoyed a 38.05% share of dollars spent while DC Comics slipped down to 27.93%. In unit shares, Marvel had a stinking 39.91% compared to DC with 30.88%.

In June’s market share, just revealed by Diamond, Marvel’s share has risen slightly to 38.54% while jumping to 42.82% of actual sales. DC Comics, on the other hand, saw the dollar share rise to 30.61% and unit share rise to 31.76%. Marvel and DC’s gain is Image Comics’ loss, whose dollar share slips from 10.25% to 8.86% and unit share slips from 11.83% to 9.00%.

Marvel took five of the top 10  — we mentioned how Peter Parker grabbed the top spot earlier today. The others were Star Wars, Venomverse, and Secret Empire. DC Comics got four with Forge, Batman and Dark Knight III, with Walking Dead taking its semi-traditional spot in the top 10.

Neil Gaiman’s American Gods: Shadows #4 was Dark Horse Comics’ top book for the month at #98, and IDW Publishing’s Teenage Mutant Ninja Turtles #80 was their top book for June at #173.

2017 is still beating 2016 on sales, with graphic novels and comics selling 1.15% more so far, but this getting a little softer…

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.54%
DC ENTERTAINMENT 30.61%
IMAGE COMICS 8.86%
IDW PUBLISHING 4.24%
DARK HORSE COMICS 3.46%
BOOM! STUDIOS 1.83%
DYNAMITE ENTERTAINMENT 1.79%
TITAN COMICS 1.02%
VIZ MEDIA 1.01%
ONI PRESS INC. 0.79%
OTHER NON-TOP 10 7.84%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.82%
DC ENTERTAINMENT 31.76%
IMAGE COMICS 9.00%
IDW PUBLISHING 3.18%
DARK HORSE COMICS 2.47%
DYNAMITE ENTERTAINMENT 2.07%
BOOM! STUDIOS 1.61%
VALIANT ENTERTAINMENT LLC 0.82%
TITAN COMICS 0.76%
AFTERSHOCK COMICS 0.74%
OTHER NON-TOP 10 4.76%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JUNE 2017 VS. MAY 2017
COMICS -0.43% -5.91%
GRAPHIC NOVELS -13.01% -8.00%
TOTAL COMICS/GN -4.31% -6.08%
TOYS -18.49% -38.75%
JUNE 2017 VS. JUNE 2016
COMICS -18.38% -20.16%
GRAPHIC NOVELS -28.04% -30.14%
TOTAL COMICS/GN -21.34% -21.06%
TOYS -20.11% -37.01%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
(FIRST HALF 2017 VS. FIRST HALF 2016)
COMICS -3.84% 2.56%
GRAPHIC NOVELS -12.99% -13.50%
TOTAL COMICS/GN -6.77% 1.15%
TOYS -2.84% -6.29%
SECOND QUARTER 2017 VS. FIRST QUARTER 2017
COMICS 8.21% 1.37%
GRAPHIC NOVELS 6.99% 17.06%
TOTAL COMICS/GN 7.84% 2.47%
TOYS -12.46% -6.82%
SECOND QUARTER 2017 VS. SECOND QUARTER 2016
COMICS -7.68% -4.64%
GRAPHIC NOVELS -15.03% -13.50%
TOTAL COMICS/GN -10.01% -5.41%
TOYS -3.19% -11.96%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 101 39 0 140
DC ENTERTAINMENT 84 36 1 121
IMAGE COMICS 55 15 1 71
IDW PUBLISHING 51 17 0 68
DARK HORSE COMICS 22 20 0 42
BOOM ENTERTAINMENT 23 9 0 32
TITAN COMICS 15 14 2 31
DYNAMITE ENTERTAINMENT 23 2 0 25
VIZ MEDIA 0 22 0 22
ONI PRESS INC. 12 6 0 18
OTHER NON-TOP 10 116 142 19 277

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 PETER PARKER: THE SPECTACULAR SPIDER-MAN #1 $4.99 APR170970 MAR
2 DARK DAYS: THE FORGE #1 $4.99 APR170259 DC
3 STAR WARS: DARTH VADER #1 $4.99 APR171101 MAR
4 BATMAN #24 $2.99 APR170279 DC
5 DARK KNIGHT III: THE MASTER RACE #9 $5.99 MAR170359 DC
6 BATMAN #25 $3.99 APR170281 DC
7 EDGE OF VENOMVERSE #1 $3.99 APR170962- MAR
8 SECRET EMPIRE #4 $3.99 APR170922 MAR
9 SECRET EMPIRE #5 $3.99 APR170928 MAR
10 THE WALKING DEAD #168 (MR) $2.99 APR170902 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WICKED & THE DIVINE VOL. 5: IMPERIAL PHASE I TP $16.99 APR170909 IMA
2 DC SUPER HERO GIRLS VOL. 3: SUMMER OLYMPUS TP $9.99 MAR170353 DC
3 MOTOR CRUSH VOLUME 1 TP $9.99 MAR170820 IMA
4 DESCENDER VOLUME 4: ORBITAL MECHANICS TP $16.99 APR170785 IMA
5 SPIDER-MAN/DEADPOOL VOLUME 2: SIDE PIECES TP $16.99 MAR171162 MAR
6 TEEN TITANS VOL. 1: DAMIAN KNOWS BEST TP $16.99 MAR170410 DC
7 HARLEY QUINN VOL. 2: THE JOKER LOVES HARLEY TP $16.99 MAR170404 DC
8 STAR WARS: DOCTOR APHRA VOLUME 1: APHRA TP $17.99 MAR171129 MAR
9 A.D.: AFTER DEATH HC $24.99 FEB170689 IMA
10 NIGHTWING VOL. 2: BACK TO BLUDHAVEN TP $16.99 MAR170406 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 118 SC $14.95 MAR172353 SAN
2 ART OF ATARI POSTER COLLECTION SC $24.99 APR171557 DYN
3 APPLE AND AN ADVENTURE HC $14.99 FEB171299 BOO
4 BLOODBORNE OFFICIAL ARTWORKS SC $44.99 MAR172148 UDO
5 EVIL DEAD 2 ADULT COLORING ACTIVITY BOOK TP $14.99 APR171958 SPA
6 FAMILY GUY COLORING BOOK $14.95 MAR172109 RAN
7 MANGA IN THEORY & PRACTICE HC $19.99 APR172155 VIZ
8 TOYBOX TIME MACHINE HC $29.99 FEB170491 IDW
9 5 MINUTE SPIDER-MAN STORIES HC $12.99 APR172266 HAC
10 NEIL GAIMAN’S AMERICAN GODS OFFICIAL COLORING BOOK $16.99 JAN178881 HAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND STATUE JAN170427 DC
2 BATMAN BLACK & WHITE STATUE: NIGHTWING BY JIM LEE DEC160417 DC
3 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168377 BAN
4 DC UNIVERSE: HARLEY QUINN ARTFX+ STATUE NOV162698 KOT
5 LEGEND OF ZELDA: TWILIGHT PRINCESS: LINK FIGMA DX AUG168804 GOO
6 SUPERGIRL TV: SUPERGIRL STATUE OCT160339 DC
7 MARVEL GALLERY: OLD MAN LOGAN PVC FIGURE OCT160011 DST
8 FINAL FANTASY VII PLAY ARTS KAI: CLOUD STRIFE REMAKE FIGURE NOV168102 SQU
9 X-MEN LEGENDS 6-INCH ACTION FIGURES FEB178702 HAS
10 MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE JAN172648 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF BOOSTER BRICK MAR173399 NEC
2 MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKS AUG163175 WIZ
3 MACHI KORO CARD GAME MAY142831 IDW
4 MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF STARTER SET MAR173400 NEC
5 GUARDIANS OF THE GALAXY VOL. 2 MONOPOLY MAY173213 USA
6 YU-GI-OH! MAXIMUM CRISIS SPECIAL EDITION APR173279 KON
7 DC DICE MASTERS: BATMAN SEP168742 NEC
8 CHEMISTRY FLUXX CARD GAME MAR173363 LOO
9 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
10 YU-GI-OH! PENDULUM EVOLUTION BOOSTER PACKS APR173278 KON

 

marvel dc image marketshare
Dollar Market Share – June 2017
Unit Market Share – June 2017

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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