Marvel And DC Both Up Their Market Share For The Summer – June 2017

In May, Marvel knocked DC Comics back below the psychologically important 30% market share line for dollars earned, while in terms of actual numbers of comics sold, DC only just made it.

In May, Marvel Comics enjoyed a 38.05% share of dollars spent while DC Comics slipped down to 27.93%. In unit shares, Marvel had a stinking 39.91% compared to DC with 30.88%.

In June's market share, just revealed by Diamond, Marvel's share has risen slightly to 38.54% while jumping to 42.82% of actual sales. DC Comics, on the other hand, saw the dollar share rise to 30.61% and unit share rise to 31.76%. Marvel and DC's gain is Image Comics' loss, whose dollar share slips from 10.25% to 8.86% and unit share slips from 11.83% to 9.00%.

Marvel took five of the top 10  — we mentioned how Peter Parker grabbed the top spot earlier today. The others were Star Wars, Venomverse, and Secret Empire. DC Comics got four with Forge, Batman and Dark Knight III, with Walking Dead taking its semi-traditional spot in the top 10.

Neil Gaiman's American Gods: Shadows #4 was Dark Horse Comics' top book for the month at #98, and IDW Publishing's Teenage Mutant Ninja Turtles #80 was their top book for June at #173.

2017 is still beating 2016 on sales, with graphic novels and comics selling 1.15% more so far, but this getting a little softer…

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.54%
DC ENTERTAINMENT30.61%
IMAGE COMICS8.86%
IDW PUBLISHING4.24%
DARK HORSE COMICS3.46%
BOOM! STUDIOS1.83%
DYNAMITE ENTERTAINMENT1.79%
TITAN COMICS1.02%
VIZ MEDIA1.01%
ONI PRESS INC.0.79%
OTHER NON-TOP 107.84%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS42.82%
DC ENTERTAINMENT31.76%
IMAGE COMICS9.00%
IDW PUBLISHING3.18%
DARK HORSE COMICS2.47%
DYNAMITE ENTERTAINMENT2.07%
BOOM! STUDIOS1.61%
VALIANT ENTERTAINMENT LLC0.82%
TITAN COMICS0.76%
AFTERSHOCK COMICS0.74%
OTHER NON-TOP 104.76%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JUNE 2017 VS. MAY 2017
COMICS-0.43%-5.91%
GRAPHIC NOVELS-13.01%-8.00%
TOTAL COMICS/GN-4.31%-6.08%
TOYS-18.49%-38.75%
JUNE 2017 VS. JUNE 2016
COMICS-18.38%-20.16%
GRAPHIC NOVELS-28.04%-30.14%
TOTAL COMICS/GN-21.34%-21.06%
TOYS-20.11%-37.01%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
(FIRST HALF 2017 VS. FIRST HALF 2016)
COMICS-3.84%2.56%
GRAPHIC NOVELS-12.99%-13.50%
TOTAL COMICS/GN-6.77%1.15%
TOYS-2.84%-6.29%
SECOND QUARTER 2017 VS. FIRST QUARTER 2017
COMICS8.21%1.37%
GRAPHIC NOVELS6.99%17.06%
TOTAL COMICS/GN7.84%2.47%
TOYS-12.46%-6.82%
SECOND QUARTER 2017 VS. SECOND QUARTER 2016
COMICS-7.68%-4.64%
GRAPHIC NOVELS-15.03%-13.50%
TOTAL COMICS/GN-10.01%-5.41%
TOYS-3.19%-11.96%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS101390140
DC ENTERTAINMENT84361121
IMAGE COMICS5515171
IDW PUBLISHING5117068
DARK HORSE COMICS2220042
BOOM ENTERTAINMENT239032
TITAN COMICS1514231
DYNAMITE ENTERTAINMENT232025
VIZ MEDIA022022
ONI PRESS INC.126018
OTHER NON-TOP 1011614219277

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1PETER PARKER: THE SPECTACULAR SPIDER-MAN #1$4.99APR170970MAR
2DARK DAYS: THE FORGE #1$4.99APR170259DC
3STAR WARS: DARTH VADER #1$4.99APR171101MAR
4BATMAN #24$2.99APR170279DC
5DARK KNIGHT III: THE MASTER RACE #9$5.99MAR170359DC
6BATMAN #25$3.99APR170281DC
7EDGE OF VENOMVERSE #1$3.99APR170962-MAR
8SECRET EMPIRE #4$3.99APR170922MAR
9SECRET EMPIRE #5$3.99APR170928MAR
10THE WALKING DEAD #168 (MR)$2.99APR170902IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WICKED & THE DIVINE VOL. 5: IMPERIAL PHASE I TP$16.99APR170909IMA
2DC SUPER HERO GIRLS VOL. 3: SUMMER OLYMPUS TP$9.99MAR170353DC
3MOTOR CRUSH VOLUME 1 TP$9.99MAR170820IMA
4DESCENDER VOLUME 4: ORBITAL MECHANICS TP$16.99APR170785IMA
5SPIDER-MAN/DEADPOOL VOLUME 2: SIDE PIECES TP$16.99MAR171162MAR
6TEEN TITANS VOL. 1: DAMIAN KNOWS BEST TP$16.99MAR170410DC
7HARLEY QUINN VOL. 2: THE JOKER LOVES HARLEY TP$16.99MAR170404DC
8STAR WARS: DOCTOR APHRA VOLUME 1: APHRA TP$17.99MAR171129MAR
9A.D.: AFTER DEATH HC$24.99FEB170689IMA
10NIGHTWING VOL. 2: BACK TO BLUDHAVEN TP$16.99MAR170406DC

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE SHADOW DOUBLE NOVEL VOLUME 118 SC$14.95MAR172353SAN
2ART OF ATARI POSTER COLLECTION SC$24.99APR171557DYN
3APPLE AND AN ADVENTURE HC$14.99FEB171299BOO
4BLOODBORNE OFFICIAL ARTWORKS SC$44.99MAR172148UDO
5EVIL DEAD 2 ADULT COLORING ACTIVITY BOOK TP$14.99APR171958SPA
6FAMILY GUY COLORING BOOK$14.95MAR172109RAN
7MANGA IN THEORY & PRACTICE HC$19.99APR172155VIZ
8TOYBOX TIME MACHINE HC$29.99FEB170491IDW
95 MINUTE SPIDER-MAN STORIES HC$12.99APR172266HAC
10NEIL GAIMAN'S AMERICAN GODS OFFICIAL COLORING BOOK$16.99JAN178881HAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1DC DESIGNER SERIES: THE JOKER BY BRIAN BOLLAND STATUEJAN170427DC
2BATMAN BLACK & WHITE STATUE: NIGHTWING BY JIM LEEDEC160417DC
3DRAGONBALL SUPER DRAGON STARS ACTION FIGURESDEC168377BAN
4DC UNIVERSE: HARLEY QUINN ARTFX+ STATUENOV162698KOT
5LEGEND OF ZELDA: TWILIGHT PRINCESS: LINK FIGMA DXAUG168804GOO
6SUPERGIRL TV: SUPERGIRL STATUEOCT160339DC
7MARVEL GALLERY: OLD MAN LOGAN PVC FIGUREOCT160011DST
8FINAL FANTASY VII PLAY ARTS KAI: CLOUD STRIFE REMAKE FIGURENOV168102SQU
9X-MEN LEGENDS 6-INCH ACTION FIGURESFEB178702HAS
10MARVEL GALLERY: CLASSIC IRON MAN PVC FIGUREJAN172648DST

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF BOOSTER BRICKMAR173399NEC
2MAGIC THE GATHERING TCG: KALADESH BOOSTER PACKSAUG163175WIZ
3MACHI KORO CARD GAMEMAY142831IDW
4MARVEL HEROCLIX 15TH-ANNIVERSARY WHAT IF STARTER SETMAR173400NEC
5GUARDIANS OF THE GALAXY VOL. 2 MONOPOLYMAY173213USA
6YU-GI-OH! MAXIMUM CRISIS SPECIAL EDITIONAPR173279KON
7DC DICE MASTERS: BATMANSEP168742NEC
8CHEMISTRY FLUXX CARD GAMEMAR173363LOO
9TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
10YU-GI-OH! PENDULUM EVOLUTION BOOSTER PACKSAPR173278KON

 

marvel dc image marketshare
Dollar Market Share – June 2017
Unit Market Share – June 2017

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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