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Zombies Assemble Made Returnable By Marvel Comics Because It Reads Right-To-Left

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stl050322Zombies Assemble, the English translation of the Japanese licensed Avengers Vs Zombies comic, was published this week – and has seemed to cause some consternation at a retail level.

Because it was published in the traditional Japanese publishing fashion. From back to front, and right to left. And in the original black-and-white. And Marvel didn't think to specify this to retailers when ordering.

And as some readers have a real aversion to reading any comics in this fashion, Marvel Comics has been persuaded to make the entirety of Zombies Assemble returnable, the issue 1 that came out this week, issue 2 out in June, issue 0 out in July and even issue 3 out in August, because the listing has already been printed in the upcoming Diamond Previews catalogue.

At $4.99 a pop that might be a financial blow for such a highly promoted launch.

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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