Marvel, DC And Image Can All Take Solace In March 2017’s Marketshare Figures From Diamond

Posted by April 7, 2017 Comment

Time to look at the figures from March 2017, of comics books ordered by comic stores in North America through the direct market served by Diamond Comic Distributors.

Last month, without line-wide overships or returnability to shift the balance, we saw Marvel and DC a lot closer to level-pegging it, with Marvel ahead but by nothing like the statistical leads they have demonstrated of late.

We already told you that in March, Marvel made more money but DC sold more comics. Here’s how it breaks down.

To recap, unit share measures how many comics are sold (or sent for free) to retailers. Retail share measures a share of the money spent by retailers.  Overshipping can bump up unit shares and chart placing, discount promotions can lower retail share or chart placing. A higher priced comic can mean a higher retail share. Marvel usually charge the reader $3.99 or $4.99 a comic while DC usually charge $2.99 or $3.99.

Last month saw Marvel slip from having an 11 point lead on DC’s unit share in January, to a mere 0.17 point lead in February, 33.64% to 33.47% while Marvel shipped 140 titles compares to DC’s 116.

In March, Marvel slipped a further point as DC Comics took the lead with 35.46% unit share compared to Marvel’s 34.34%, while Marvel published 131 titles compared to DC’s 123.

But Marvel maintained their February 7 point retail share lead at 37.46% to DC’s 30.23% to, Marvel on 35.41% to DC’s 28.75%.

Though that will have been helped by Amazing Spider-Man #25 topping the charts at $9.99. So as it stands, Marvel makes more money but DC sells more comic books. For now.

While Image Comics’ kick from the Walking Dead 25 cent issue has seen it drop back to a 10% share, which is still pretty impressive given all the Marvel and DC shenanigans.

But overall? Comics sales are up this year based on last year. That has to be good…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.41%
DC ENTERTAINMENT28.75%
IMAGE COMICS10.71%
IDW PUBLISHING5.68%
DARK HORSE COMICS3.48%
BOOM! STUDIOS2.15%
DYNAMITE ENTERTAINMENT1.76%
TITAN COMICS1.15%
VIZ MEDIA1.14%
VALIANT ENTERTAINMENT LLC1.14%
OTHER NON-TOP 108.62%
UNIT MARKET SHARE
PUBLISHERSHARE
DC ENTERTAINMENT35.46%
MARVEL COMICS34.34%
IMAGE COMICS10.02%
IDW PUBLISHING4.72%
DARK HORSE COMICS3.09%
DYNAMITE ENTERTAINMENT2.00%
BOOM! STUDIOS1.86%
VALIANT ENTERTAINMENT LLC1.37%
TITAN COMICS1.06%
ARCHIE COMIC PUBLICATIONS0.77%
OTHER NON-TOP 105.31%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MARCH 2017 VS. FEBRUARY 2017
COMICS15.00%-4.72%
GRAPHIC NOVELS15.44%19.72%
TOTAL COMICS/GN15.14%-3.13%
TOYS34.66%55.98%
MARCH 2017 VS. MARCH 2016
COMICS6.02%8.93%
GRAPHIC NOVELS-15.36%-17.47%
TOTAL COMICS/GN-1.68%6.21%
TOYS-9.24%0.51%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS0.70%11.05%
GRAPHIC NOVELS-10.68%-13.49%
TOTAL COMICS/GN-3.01%8.89%
TOYS-2.52%-0.31%
FIRST QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS-15.15%-12.69%
GRAPHIC NOVELS-11.42%-16.73%
TOTAL COMICS/GN-14.06%-12.98%
TOYS-20.45%-23.92%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS92390131
DC ENTERTAINMENT92310123
IMAGE COMICS6116279
IDW PUBLISHING6019079
DARK HORSE COMICS2514039
TITAN COMICS246535
BOOM ENTERTAINMENT2410034
VIZ MEDIA026026
DYNAMITE ENTERTAINMENT211022
VALIANT ENTERTAINMENT LLC7209
OTHER NON-TOP 1013016120311

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AMAZING SPIDER-MAN #25$9.99JAN170988-MMAR
2DARK KNIGHT III: THE MASTER RACE #8$5.99JAN170324-MDC
3BATMAN #18$2.99JAN170237-MDC
4BATMAN #19$2.99JAN170239-MDC
5IRON FIST #1$3.99JAN170951-MMAR
6X-MEN PRIME #1$4.99JAN170940MAR
7STAR WARS #29$3.99JAN171083-MMAR
8ALL-STAR BATMAN #8$4.99JAN170228-MDC
9THE WALKING DEAD #165 (MR)$2.99JAN170772IMA
10JUSTICE LEAGUE #16$2.99JAN170285-MDC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SAGA VOLUME 7 TP (MR)$14.99JAN170850IMA
2THE WALKING DEAD VOLUME 27: THE WHISPERER WAR TP$14.99AUG168569IMA
3HARLEY QUINN VOLUME 1: DIE LAUGHING TP$16.99DEC160373DC
4SUICIDE SQUAD VOLUME 1: THE BLACK VAULT TP$16.99DEC160375DC
5DEATH OF X TP$17.99DEC161096MAR
6TITANS VOLUME 1: THE RETURN OF WALLY WEST TP$16.99DEC160376DC
7WOLVERINE: OLD MAN LOGAN TP$29.99JUL100692MAR
8DEATHSTROKE VOLUME 1: THE PROFESSIONAL TP$16.99DEC160372DC
9BATGIRL VOLUME 1: BEYOND BURNSIDE TP$16.99DEC160370DC
10DEADLY CLASS VOLUME 5: CAROUSEL TP (MR)$14.99JAN170822IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1STAR WARS: DARTH VADER & FAMILY COLORING BOOK$14.95JAN172321CHR
2WORLD OF WARCRAFT CHRONICLE VOLUME 2 HC$39.99NOV160049DAR
3LEGEND OF ZELDA: ART & ARTIFACTS HC$39.99JUL168360DAR
4THE SHADOW DOUBLE NOVEL VOLUME 115 SC$14.95DEC162213SAN
5THE LEGION OF REGRETTABLE SUPERVILLAINS HC$24.95JAN172281RAN
6THE ART OF MASS EFFECT: ANDROMEDA HC$39.99NOV160081DAR
7DOCTOR WHO: T IS FOR TARDIS HC$9.99SEP168058PEN
8ICHI-F: A WORKER’S GRAPHIC MEMOIR OF THE FUKUSHIMA NUCLEAR PLANT SC$24.99JAN171863RAN
9OTOMO: GLOBAL TRIBUTE TO THE GENIUS BEHIND AKIRA HC$29.99OCT168151RAN
10BATGIRL: NEW HERO OF THE NIGHT SC$5.99JAN172287SCH

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACKAUG160372DC
2POWER RANGERS LEGACY 6-INCH ACTION FIGURESNOV169036BAN
3ONE-12 COLLECTIVE: MARVEL: THE PUNISHER DELUXE ACTION FIGUREJUN168911MEZ
4BATMAN ANIMATED: BATMAN EXPRESSIONS PACKSEP160384DC
5DC DESIGNER SERIES: BOMBSHELLS HARLEY QUINN ACTION FIGUREOCT160334DC
6SONIC THE HEDGEHOG: SONIC NENDOROID EZAUG169297GOO
7MARVEL: LADY LOKI BISHOUJO STATUESEP162765KOT
8DC DESIGNER SERIES: SUPERMAN & LOIS LANE BY GARY FRANK STATUEAUG160368DC
9DC COMICS: BATMAN & ROBIN ARTFX+ STATUE 2-PACKOCT162923KOT
10ONE-12 COLLECTIVE: DC: REVERSE FLASH ACTION FIGUREMAY168197MEZ

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX: DEADPOOL AND X-FORCE BOOSTER BRICKNOV162996NEC
2LEGEND OF ZELDA CHESSDEC163202USA
3MACHI KORO CARD GAMEMAY142831IDW
4MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKSMAY163104WIZ
5MARVEL HEROCLIX: DEADPOOL AND X-FORCE FAST FORCES 6-PACKNOV162997NEC
6D&D: MONSTER MENAGERIE MINIATURE BOOSTER BRICKAUG169525NEC
7FINDING DORY: DON’T WAKE HANK GAMEJUL158674BAN
8TRIVIAL PURSUIT: STAR WARS GAMEOCT168253HAS
9TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAMEAPR160482IDW
10TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST: APRIL O’NEIL ADVENTURE PACKAUG160440IDW

 

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(Last Updated April 7, 2017 10:40 am )

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