Marvel Comics To Overship On 2nd Issues Of Black Bolt, Cable And Iceman

Posted by March 30, 2017 Comment

stl046655This is another example of Marvel’s new approach to over-shipping comic books. Select titles that retailers are asked to order a percentage of the previous issue’s sales with Marvel over-shipping copies to make them match the difference.

So if retailers order Black Bolt #2 at 90% of their orders of #1, Marvel will send an extra 10% for free. So retailers should have as many second issues as they have first issues, fighting against the natural tendency for retailers to order fewer of subsequent issues.

The same goes for Cable #2 with respect to Cable #1, and for Iceman #2 compared to Iceman #1.


Will it work? It seems the plan for ResurrXion titles right now…

(Last Updated March 30, 2017 5:33 pm )

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