Without Overships, DC And Marvel Are Neck And Neck For February 2017 Marketshare – But Marvel Doesn’t Have One Superhero Title In The Top Ten

If it only seems two weeks since Diamond released the data for January’s marketshare, it is.

Marvel did have a number of promotional pushes in February for a number of titles that involved retailers increasing their orders to get extra discount and the like. But nothing like the overships from previous months that bumped up their “unit” market share. Which is why Marvel has slipped from having an 11 point lead on DC’s unit share in January, to a 0.17 point lead, Marvel’s 33.65% against DC’s 33.47%. A dramatic turnaround, also considering Marvel shipped 140 different items in January compared to DC’s 116.

Marvel’s higher prices, while they may affect unit marketshare, do continue to bump up their “retail market share”, refleeting the amounts of actual dollars spent. And here Marvel has a 7 point lead at 37.46% to DC’s 30.23% but that still puts DC Comics back over the psychologically important 30% line. Just.

Also, without the Marvel overship, and with the only-discounted-by-10% DC Comics returnable, DC does dominate the top ten, in a scene closer to the weekly Bleeding Cool Bestseller Lists that measure actual sales to customers rather than retailers. In fact Marvel doesn’t have a single superhero title in the top ten, just Star Wars: Darth Maul at the top and Star Wars further down. Just Batman, Supersons and Justice League titles. Although we know the 25 cent Walking Dead #163 sold far more than any of them. Diamond doesn’t count such discounted titles. Though Walking Dead #164 still made it in.

But both Marvel and DC’s unit marketshare has slumped a bit and that’s the effect of Image’s 25 cent comics – including the 750,000 selling The Walking Dead #163. So Image have a just-under 10% share of dollars as usual, but over 18% of unit sales. In fact everyone’s unit sales share is slumping as a result. Will Saga #43 do the same in May?

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.46%
DC ENTERTAINMENT 30.23%
IMAGE COMICS 9.58%
IDW PUBLISHING 5.83%
DARK HORSE COMICS 2.57%
BOOM! STUDIOS 2.08%
DYNAMITE ENTERTAINMENT 1.52%
TITAN COMICS 1.16%
VIZ MEDIA 1.10%
ONI PRESS INC. 0.86%
OTHER NON-TOP 10 7.62%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.64%
DC ENTERTAINMENT 33.47%
IMAGE COMICS 18.13%
IDW PUBLISHING 3.27%
DYNAMITE ENTERTAINMENT 2.06%
BOOM! STUDIOS 1.84%
DARK HORSE COMICS 1.45%
TITAN COMICS 0.92%
VALIANT ENTERTAINMENT LLC 0.61%
ONI PRESS INC. 0.60%
OTHER NON-TOP 10 4.01%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2017 VS. JANUARY 2017
COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%
FEBRUARY 2017 VS. FEBRUARY 2016
COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS DARTH MAUL #1 $4.99 DEC161069-M MAR
2 BATMAN #16 $2.99 DEC160259-M DC
3 BATMAN #17 $2.99 DEC160261-M DC
4 JUSTICE LEAGUE OF AMERICA #1 [*] $2.99 DEC160235-M DC
5 SUPER SONS #1 [*] $2.99 DEC160240-M DC
6 WALKING DEAD #164 (MR) $2.99 DEC160746-M IMA
7 ALL STAR BATMAN #7 $4.99 DEC160246-M DC
8 STAR WARS #28 $3.99 DEC161066-M MAR
9 JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*] $2.99 DEC160233-M DC
10 JUSTICE LEAGUE #14 $2.99 DEC160297-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SEVEN TO ETERNITY TP VOL 01 $9.99 DEC160767-M IMA
2 LOVE IS LOVE GN $9.99 OCT160480 IDW
3 BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH) $16.99 NOV160317 DC
4 SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE $9.99 DEC160774 IMA
5 WONDER WOMAN TP VOL 01 THE LIES (REBIRTH) $16.99 NOV160320 DC
6 MARCH GN BOOK 03 $19.99 JUN160408 IDW
7 SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH) $16.99 NOV160319 DC
8 HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH) $17.99 NOV160318 DC
9 OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR) $14.99 DEC160821 IMA
10 CIVIL WAR II HC $50.00 OCT160999 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA ART & ARTIFACTS HC $39.99 JUL168360 DAR
2 NEIL GAIMAN NORSE MYTHOLOGY HC $25.95 DEC162208 WW
3 SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH $14.95 NOV162123 SAN
4 LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE $8.99 NOV162102 SCH
5 DRAGON AGE ADULT COLORING BOOK SC $14.99 OCT160028 DAR
6 UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC $13.99 DEC162185 HAC
7 LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED $79.99 OCT168812 DAR
8 VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP $9.99 DEC160595 IDW
9 DOCTOR WHO GOOD BAD & ALIEN SC $9.99 NOV158049 PEN
10 VAMPIRE HUNTER D NOVEL SC VOL 25 (MR) $11.99 OCT160081 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIG MAY168161 BAN
2 BATMAN V SUPERMAN DOJ WONDER WOMAN STATUE NOV150319 DC
3 BATMAN ANIMATED BATMAN BEYOND AF 3 PACK JUL160450 DC
4 DC BOMBSHELLS KATANA STATUE JUL160448 DC
5 MARVEL GALLERY DR STRANGE PVC FIG JUL162621 DST
6 SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUE AUG160374 DC
7 MARVEL FEMALE THOR BISHOUJO STATUE AUG162818 KOT
8 BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES) NOV160375 DC
9 BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STAT AUG162553 DST
10 WALKING DEAD TV DARYL DIXON LTD ED STATUE MAY160736 TMP

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 POKEMON KANTO MONOPOLY DEC163203 USA
2 HARRY POTTER DECK BUILDING GAME DEC163201 USA
3 MTG TCG OATH OF THE GATEWATCH BOOSTER DIS NOV158284 WIZ
4 MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DIS JUL168216 WIZ
5 YU GI OH TCG RAGING TEMPEST BOOSTER DIS SEP168277 KON
6 TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SET SEP163197 NEC
7 D&D MINIATURES SET FIVE 8CT BOOSTER BRICK JUN169191 NEC
8 CLUE STAR WARS CLUE GAME CS OCT168250 HAS
9 MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
10 MTG TCG 2016 COMMANDER CASE AUG168994 WIZ

 

d1

Dollar Market Share – February 2017

d2

Unit Market Share – February 2017

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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