Without Overships, DC And Marvel Are Neck And Neck For February 2017 Marketshare – But Marvel Doesn't Have One Superhero Title In The Top Ten

If it only seems two weeks since Diamond released the data for January's marketshare, it is.

Marvel did have a number of promotional pushes in February for a number of titles that involved retailers increasing their orders to get extra discount and the like. But nothing like the overships from previous months that bumped up their "unit" market share. Which is why Marvel has slipped from having an 11 point lead on DC's unit share in January, to a 0.17 point lead, Marvel's 33.65% against DC's 33.47%. A dramatic turnaround, also considering Marvel shipped 140 different items in January compared to DC's 116.

Marvel's higher prices, while they may affect unit marketshare, do continue to bump up their "retail market share", refleeting the amounts of actual dollars spent. And here Marvel has a 7 point lead at 37.46% to DC's 30.23% but that still puts DC Comics back over the psychologically important 30% line. Just.

Also, without the Marvel overship, and with the only-discounted-by-10% DC Comics returnable, DC does dominate the top ten, in a scene closer to the weekly Bleeding Cool Bestseller Lists that measure actual sales to customers rather than retailers. In fact Marvel doesn't have a single superhero title in the top ten, just Star Wars: Darth Maul at the top and Star Wars further down. Just Batman, Supersons and Justice League titles. Although we know the 25 cent Walking Dead #163 sold far more than any of them. Diamond doesn't count such discounted titles. Though Walking Dead #164 still made it in.

But both Marvel and DC's unit marketshare has slumped a bit and that's the effect of Image's 25 cent comics – including the 750,000 selling The Walking Dead #163. So Image have a just-under 10% share of dollars as usual, but over 18% of unit sales. In fact everyone's unit sales share is slumping as a result. Will Saga #43 do the same in May?

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.46%
DC ENTERTAINMENT30.23%
IMAGE COMICS9.58%
IDW PUBLISHING5.83%
DARK HORSE COMICS2.57%
BOOM! STUDIOS2.08%
DYNAMITE ENTERTAINMENT1.52%
TITAN COMICS1.16%
VIZ MEDIA1.10%
ONI PRESS INC.0.86%
OTHER NON-TOP 107.62%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS33.64%
DC ENTERTAINMENT33.47%
IMAGE COMICS18.13%
IDW PUBLISHING3.27%
DYNAMITE ENTERTAINMENT2.06%
BOOM! STUDIOS1.84%
DARK HORSE COMICS1.45%
TITAN COMICS0.92%
VALIANT ENTERTAINMENT LLC0.61%
ONI PRESS INC.0.60%
OTHER NON-TOP 104.01%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
FEBRUARY 2017 VS. JANUARY 2017
COMICS-4.67%3.65%
GRAPHIC NOVELS9.05%3.04%
TOTAL COMICS/GN-0.82%3.61%
TOYS23.91%3.09%
FEBRUARY 2017 VS. FEBRUARY 2016
COMICS-4.47%17.29%
GRAPHIC NOVELS-3.30%-12.98%
TOTAL COMICS/GN-4.11%14.70%
TOYS25.46%0.38%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-2.06%12.11%
GRAPHIC NOVELS-7.60%-10.88%
TOTAL COMICS/GN-3.76%10.26%
TOYS3.18%-0.94%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS104360140
DC ENTERTAINMENT82331116
IMAGE COMICS4614161
IDW PUBLISHING3622058
TITAN COMICS246030
BOOM ENTERTAINMENT243027
DARK HORSE COMICS1313026
VIZ MEDIA023023
DYNAMITE ENTERTAINMENT164020
ONI PRESS INC.105015
OTHER NON-TOP 109413820252

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1STAR WARS DARTH MAUL #1$4.99DEC161069-MMAR
2BATMAN #16$2.99DEC160259-MDC
3BATMAN #17$2.99DEC160261-MDC
4JUSTICE LEAGUE OF AMERICA #1 [*]$2.99DEC160235-MDC
5SUPER SONS #1 [*]$2.99DEC160240-MDC
6WALKING DEAD #164 (MR)$2.99DEC160746-MIMA
7ALL STAR BATMAN #7$4.99DEC160246-MDC
8STAR WARS #28$3.99DEC161066-MMAR
9JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*]$2.99DEC160233-MDC
10JUSTICE LEAGUE #14$2.99DEC160297-MDC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SEVEN TO ETERNITY TP VOL 01$9.99DEC160767-MIMA
2LOVE IS LOVE GN$9.99OCT160480IDW
3BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH)$16.99NOV160317DC
4SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE$9.99DEC160774IMA
5WONDER WOMAN TP VOL 01 THE LIES (REBIRTH)$16.99NOV160320DC
6MARCH GN BOOK 03$19.99JUN160408IDW
7SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH)$16.99NOV160319DC
8HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH)$17.99NOV160318DC
9OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR)$14.99DEC160821IMA
10CIVIL WAR II HC$50.00OCT160999MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1LEGEND OF ZELDA ART & ARTIFACTS HC$39.99JUL168360DAR
2NEIL GAIMAN NORSE MYTHOLOGY HC$25.95DEC162208WW
3SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH$14.95NOV162123SAN
4LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE$8.99NOV162102SCH
5DRAGON AGE ADULT COLORING BOOK SC$14.99OCT160028DAR
6UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC$13.99DEC162185HAC
7LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED$79.99OCT168812DAR
8VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP$9.99DEC160595IDW
9DOCTOR WHO GOOD BAD & ALIEN SC$9.99NOV158049PEN
10VAMPIRE HUNTER D NOVEL SC VOL 25 (MR)$11.99OCT160081DAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIGMAY168161BAN
2BATMAN V SUPERMAN DOJ WONDER WOMAN STATUENOV150319DC
3BATMAN ANIMATED BATMAN BEYOND AF 3 PACKJUL160450DC
4DC BOMBSHELLS KATANA STATUEJUL160448DC
5MARVEL GALLERY DR STRANGE PVC FIGJUL162621DST
6SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUEAUG160374DC
7MARVEL FEMALE THOR BISHOUJO STATUEAUG162818KOT
8BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES)NOV160375DC
9BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STATAUG162553DST
10WALKING DEAD TV DARYL DIXON LTD ED STATUEMAY160736TMP

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1POKEMON KANTO MONOPOLYDEC163203USA
2HARRY POTTER DECK BUILDING GAMEDEC163201USA
3MTG TCG OATH OF THE GATEWATCH BOOSTER DISNOV158284WIZ
4MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DISJUL168216WIZ
5YU GI OH TCG RAGING TEMPEST BOOSTER DISSEP168277KON
6TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SETSEP163197NEC
7D&D MINIATURES SET FIVE 8CT BOOSTER BRICKJUN169191NEC
8CLUE STAR WARS CLUE GAME CSOCT168250HAS
9MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICKMAY163107NEC
10MTG TCG 2016 COMMANDER CASEAUG168994WIZ

 

d1

Dollar Market Share – February 2017

d2

Unit Market Share – February 2017

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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