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DC Comics Publisher and CCO Jim Lee posted to Instagram, "It can now be revealed: Marvel vs DC Omnibus cover"
Posted in: Comics | Tagged:
DC Comics Beat Marvel On Marketshare-Per-Comic In June 2016
Bleeding Cool has been experimenting with a new look at Diamond Comic's monthly sales statistics, given the information available.
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Not just reporting the marketshare of each publisher, but looking at the marketshare divided by the amount of titles publish, to work out the average marketshare per comic.
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 112 | 42 | 0 | 154 |
| DC ENTERTAINMENT | 69 | 30 | 1 | 100 |
| IDW PUBLISHING | 56 | 27 | 0 | 83 |
| IMAGE COMICS | 57 | 16 | 1 | 74 |
| DARK HORSE COMICS | 23 | 25 | 0 | 48 |
| BOOM ENTERTAINMENT | 24 | 9 | 0 | 33 |
| TITAN COMICS | 23 | 6 | 3 | 32 |
| DYNAMITE ENTERTAINMENT | 22 | 4 | 0 | 26 |
| VIZ MEDIA | 0 | 23 | 0 | 23 |
| VALIANT ENTERTAINMENT LLC | 9 | 3 | 0 | 12 |
| OTHER NON-TOP 10 | 141 | 149 | 29 | 319 |
Because, while Marvel Comics had an over 40% dollar share to DC's under 30% dollar share, Marvel published 112 comics and 42 collections, to DC's 69 comics and 30 collections.
So how did each title, on average per publisher perform?
Dividing the marketshare by the amount of published titles, and multiplied by a hundred for easier reading, this is how the chart looks now.
Retail Marketshare per title sold – basically how much money each title brought in.
| PUBLISHER | COMICS | TOTAL |
| DC COMICS | 437 | 299 |
| MARVEL | 358 | 260 |
| IMAGE | 138 | 106 |
| DARK HORSE | 122 | 56 |
| BOOM | 93 | 68 |
| IDW | 93 | 63 |
| VALIANT | 83 | 63 |
| DYNAMITE | 66 | 56 |
| TITAN COMICS | 47 | 34 |
| VIZ MEDIA | 0 | 42 |
And Unit marketshare, basically how much marketshare per title based on how many were sold..
| PUBLISHER | COMICS | TOTAL |
| DC COMICS | 459 | 317 |
| MARVEL | 394 | 287 |
| IMAGE | 134 | 103 |
| VALIANT | 93 | 70 |
| BOOM | 91 | 66 |
| DARK HORSE | 77 | 37 |
| IDW | 74 | 50 |
| DYNAMITE | 53 | 45 |
| TITAN COMICS | 47 | 33 |
Not only does DC take the top spot over Marvel, but on the marketshare per title measured by units sold, Valiant jumps onto fourth place. And on both charts, IDW plummets, selling plenty of comics, but publishing plenty of titles as well…
So once more of DC's twice-monthly comics join the line-up, could DC take Marvel once again? Or at least close the gap further?
Remember, Marvel still beat DC for marketshare in September 2011 for the New 52 relaunch. But DC took it, and kept it for some time from October 2011…
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