DC Comics Recovers Marketshare With Rebirth, Marvel Still Owns June 2016 Marketshare, But Sales Slide Reverses

Posted by July 8, 2016 Comment

Last month saw DC Comics still in the marketshare doldrums where they have been for many months. In June, with Rebirth breaking out in all their titles, they were so-so close for getting back that psychologically important  30% marketshare that had been denied them for so long.

And placing seven titles in the top ten almost saw them do it for both dollars raised and individual amounts sold. 29.93% and 31.69% respectively, up from May’s 26.45% and 26.34%. In both fields that is a significant jump, especially as this is the month that Marvel launched its first two issues of Civil War II, the first issue of which easily grabbed the top spot.

Marvel also managed to put on a little marketshare as a result, with Marvel dollar share lifting from 39.64% to 40.08% dollar share and a 44.17% sales share up to 44.8%.

Which means everyone else gets squeezed. Image Comics shrinks to a 7.88% dollar share and a 7.64% unit share and most everyone else follows suit.

The Walking Dead #155 is apparently at #31. Teenage Mutant Ninja Turtles: Bebop & Rocksteady Destroy Everything #1, was IDW’s top book at #119. Hellboy in Hell #10 from Dark Horse is at #140

What may be more newsworthy is what seems to have been a rising ship of sales for everyone. Afte a year where month after month has seen a worse performance of the comics direct market, June 206 seems to have reversed that. It is a five week month compared to June 2015’s four week month. But sales across the board are up from May, 31.77% in dollars, 38.59% in comics sold. Both the increase – and the disparity of those differing statistics may be proof that DC Rebirth’s $2.99 price point is making a difference. More comics sold, slightly less money raised but still, more, overall. Although Civil War’s $4.99 price point might have countered that.

Year on year it it still down so far, around 7% but that’s much lower than it has been. And the second quarter compared to first quarter of the year, new for Diamond stats, is 17% up.

May was the best news for a comic book retailer all year. Will June match it?

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.08%
DC ENTERTAINMENT 29.93%
IMAGE COMICS 7.88%
IDW PUBLISHING 5.22%
DARK HORSE COMICS 2.81%
BOOM! STUDIOS 2.23%
DYNAMITE ENTERTAINMENT 1.45%
TITAN COMICS 1.09%
VIZ MEDIA 0.97%
VALIANT ENTERTAINMENT LLC 0.75%
OTHER NON-TOP 10 7.58%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.17%
DC ENTERTAINMENT 31.69%
IMAGE COMICS 7.64%
IDW PUBLISHING 4.15%
BOOM! STUDIOS 2.18%
DARK HORSE COMICS 1.76%
DYNAMITE ENTERTAINMENT 1.17%
TITAN COMICS 1.07%
VALIANT ENTERTAINMENT LLC 0.84%
ONI PRESS INC. 0.55%
OTHER NON-TOP 10 4.79%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 112 42 0 154
DC ENTERTAINMENT 69 30 1 100
IDW PUBLISHING 56 27 0 83
IMAGE COMICS 57 16 1 74
DARK HORSE COMICS 23 25 0 48
BOOM ENTERTAINMENT 24 9 0 33
TITAN COMICS 23 6 3 32
DYNAMITE ENTERTAINMENT 22 4 0 26
VIZ MEDIA 0 23 0 23
VALIANT ENTERTAINMENT LLC 9 3 0 12
OTHER NON-TOP 10 141 149 29 319

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
JUNE 2016 VS. MAY 2016
COMICS 34.90% 37.59%
GRAPHIC NOVELS 25.16% 49.68%
TOTAL COMICS/GN 31.77% 38.59%
JUNE 2016 VS. JUNE 2015
COMICS 23.06% 19.75%
GRAPHIC NOVELS 14.37% 17.55%
TOTAL COMICS/GN 20.26% 19.55%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -3.84% -8.38%
GRAPHIC NOVELS 6.58% 6.30%
TOTAL COMICS/GN -0.73% -7.26%
SECOND QUARTER 2016 VS. FIRST QUARTER 2016
COMICS 18.04% 18.05%
GRAPHIC NOVELS 12.48% 17.06%
TOTAL COMICS/GN 16.22% 17.96%
SECOND QUARTER 2016 VS. SECOND QUARTER 2015
COMICS -4.21% -7.71%
GRAPHIC NOVELS 1.69% 0.80%
TOTAL COMICS/GN -2.42% -7.02%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 CIVIL WAR II #1 $5.99 MAR
2 BATMAN #1 [*] $2.99 DC
3 BATMAN REBIRTH #1 [*] $2.99 DC
4 STAR WARS: HAN SOLO #1 $3.99 MAR
5 CIVIL WAR II #2 $4.99 MAR
6 DARK KNIGHT III: the MASTER RACE #5 $5.99 DC
7 DARK KNIGHT RETURNS: THE LAST CRUSADE #1 $6.99 DC
8 SUPERMAN REBIRTH #1 [*] $2.99 DC
9 WONDER WOMAN #1 [*] $2.99 DC
10 SUPERMAN #1 [*] $2.99 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 SAGA VOLUME 6 TP (MR) $14.99 IMA
2 DARK NIGHT: A TRUE BATMAN STORY HC (MR) $22.99 DC
3 SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR) $14.99 IMA
4 DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP $9.99 DC
5 COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP $9.99 MAR
6 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 DC
7 PREACHER BOOK 1 TP (MR) $19.99 DC
8 OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR) $14.99 IMA
9 HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP $16.99 DC
10 NEIL GAIMAN’S HOW TO TALK TO GIRLS AT PARTIES HC $17.99 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP $9.99 IDW
2 HARLEY QUINN: WILD CARD SC $5.99 SCH
3 ART OF PAINTED COMICS HC $49.99 DYN
4 THE SHADOW DOUBLE NOVEL VOLUME 107 SC $14.95 SAN
5 DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK $9.99 POC
6 GHOSTBUSTERS: PROTON PACK AND WAND $12.95 RUN
7 DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC $9.99 RAN
8 ART OF DOUG SNEYD TP $19.99 DAR
9 TOBIN’S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC $19.99 PUB
10 S IS FOR SUPER HERO BOARD BOOK $12.99 HAC

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 MARVEL GALLERY: LADY DEADPOOL PVC FIGURE DST
2 BATMAN V SUPERMAN: ARMORED BATMAN STATUE DC
3 DC ICONS: HARLEY QUINN FIGURE DC
4 BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACK DC
5 MARVEL: BLACK PANTHER FINE ART STATUE KOT
6 DC ICONS: SUPERMAN ACTION FIGURE DC
7 BATMAN V SUPERMAN: SUPERMAN STATUE DC
8 MARVEL GALLERY: LADY THOR PVC FIGURE DST
9 DC ICONS: AQUAMAN ACTION FIGURE DC
10 FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURE SQU

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAME IDW
2 THE X-FILES: THE BOARD GAME IDW
3 STAR TREK FRONTIERS BOARD GAME NEC
4 BACK TO THE FUTURE MONOPOLY DST
5 WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAP NEC
6 WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAP NEC
7 WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAP NEC
8 WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAP NEC
9 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS WIZ
10 FINDING DORY: DON’T WAKE GAME BAN

 

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Dollar Market Share – June 2016

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Unit Market Share – June 2016

(Last Updated July 8, 2016 1:45 pm )