DC Comics Recovers Marketshare With Rebirth, Marvel Still Owns June 2016 Marketshare, But Sales Slide Reverses

Last month saw DC Comics still in the marketshare doldrums where they have been for many months. In June, with Rebirth breaking out in all their titles, they were so-so close for getting back that psychologically important  30% marketshare that had been denied them for so long.

And placing seven titles in the top ten almost saw them do it for both dollars raised and individual amounts sold. 29.93% and 31.69% respectively, up from May's 26.45% and 26.34%. In both fields that is a significant jump, especially as this is the month that Marvel launched its first two issues of Civil War II, the first issue of which easily grabbed the top spot.

Marvel also managed to put on a little marketshare as a result, with Marvel dollar share lifting from 39.64% to 40.08% dollar share and a 44.17% sales share up to 44.8%.

Which means everyone else gets squeezed. Image Comics shrinks to a 7.88% dollar share and a 7.64% unit share and most everyone else follows suit.

The Walking Dead #155 is apparently at #31. Teenage Mutant Ninja Turtles: Bebop & Rocksteady Destroy Everything #1, was IDW's top book at #119. Hellboy in Hell #10 from Dark Horse is at #140

What may be more newsworthy is what seems to have been a rising ship of sales for everyone. Afte a year where month after month has seen a worse performance of the comics direct market, June 206 seems to have reversed that. It is a five week month compared to June 2015's four week month. But sales across the board are up from May, 31.77% in dollars, 38.59% in comics sold. Both the increase – and the disparity of those differing statistics may be proof that DC Rebirth's $2.99 price point is making a difference. More comics sold, slightly less money raised but still, more, overall. Although Civil War's $4.99 price point might have countered that.

Year on year it it still down so far, around 7% but that's much lower than it has been. And the second quarter compared to first quarter of the year, new for Diamond stats, is 17% up.

May was the best news for a comic book retailer all year. Will June match it?

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS40.08%
DC ENTERTAINMENT29.93%
IMAGE COMICS7.88%
IDW PUBLISHING5.22%
DARK HORSE COMICS2.81%
BOOM! STUDIOS2.23%
DYNAMITE ENTERTAINMENT1.45%
TITAN COMICS1.09%
VIZ MEDIA0.97%
VALIANT ENTERTAINMENT LLC0.75%
OTHER NON-TOP 107.58%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS44.17%
DC ENTERTAINMENT31.69%
IMAGE COMICS7.64%
IDW PUBLISHING4.15%
BOOM! STUDIOS2.18%
DARK HORSE COMICS1.76%
DYNAMITE ENTERTAINMENT1.17%
TITAN COMICS1.07%
VALIANT ENTERTAINMENT LLC0.84%
ONI PRESS INC.0.55%
OTHER NON-TOP 104.79%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS112420154
DC ENTERTAINMENT69301100
IDW PUBLISHING5627083
IMAGE COMICS5716174
DARK HORSE COMICS2325048
BOOM ENTERTAINMENT249033
TITAN COMICS236332
DYNAMITE ENTERTAINMENT224026
VIZ MEDIA023023
VALIANT ENTERTAINMENT LLC93012
OTHER NON-TOP 1014114929319

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
JUNE 2016 VS. MAY 2016
COMICS34.90%37.59%
GRAPHIC NOVELS25.16%49.68%
TOTAL COMICS/GN31.77%38.59%
JUNE 2016 VS. JUNE 2015
COMICS23.06%19.75%
GRAPHIC NOVELS14.37%17.55%
TOTAL COMICS/GN20.26%19.55%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS-3.84%-8.38%
GRAPHIC NOVELS6.58%6.30%
TOTAL COMICS/GN-0.73%-7.26%
SECOND QUARTER 2016 VS. FIRST QUARTER 2016
COMICS18.04%18.05%
GRAPHIC NOVELS12.48%17.06%
TOTAL COMICS/GN16.22%17.96%
SECOND QUARTER 2016 VS. SECOND QUARTER 2015
COMICS-4.21%-7.71%
GRAPHIC NOVELS1.69%0.80%
TOTAL COMICS/GN-2.42%-7.02%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1CIVIL WAR II #1$5.99MAR
2BATMAN #1 [*]$2.99DC
3BATMAN REBIRTH #1 [*]$2.99DC
4STAR WARS: HAN SOLO #1$3.99MAR
5CIVIL WAR II #2$4.99MAR
6DARK KNIGHT III: the MASTER RACE #5$5.99DC
7DARK KNIGHT RETURNS: THE LAST CRUSADE #1$6.99DC
8SUPERMAN REBIRTH #1 [*]$2.99DC
9WONDER WOMAN #1 [*]$2.99DC
10SUPERMAN #1 [*]$2.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1SAGA VOLUME 6 TP (MR)$14.99IMA
2DARK NIGHT: A TRUE BATMAN STORY HC (MR)$22.99DC
3SEX CRIMINALS VOL. 3: THREE THE HARD WAY TP (MR)$14.99IMA
4DC SUPER HERO GIRLS VOL. 1: FINALS CRISIS TP$9.99DC
5COLOR YOUR OWN YOUNG MARVEL BY SKOTTIE YOUNG TP$9.99MAR
6BATMAN: THE KILLING JOKE SPECIAL EDITION HC$17.99DC
7PREACHER BOOK 1 TP (MR)$19.99DC
8OUTCAST BY KIRKMAN & AZACETA VOL. 3: LITTLE LIGHT (MR)$14.99IMA
9HARLEY QUINN VOL. 3: KISS KISS BANG STAB TP$16.99DC
10NEIL GAIMAN'S HOW TO TALK TO GIRLS AT PARTIES HC$17.99DAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1DANGER GIRL: PERMISSION TO THRILL COLORING BOOK TP$9.99IDW
2HARLEY QUINN: WILD CARD SC$5.99SCH
3ART OF PAINTED COMICS HC$49.99DYN
4THE SHADOW DOUBLE NOVEL VOLUME 107 SC$14.95SAN
5DC SUPER HEROES: NEED FRIENDS TOO BOARD BOOK$9.99POC
6GHOSTBUSTERS: PROTON PACK AND WAND$12.95RUN
7DC SUPER FRIENDS: HOW TO BE A HERO HANDBOOK HC$9.99RAN
8ART OF DOUG SNEYD TP$19.99DAR
9TOBIN'S SPIRIT GUIDE OFFICIAL GHOSTBUSTERS EDITION HC$19.99PUB
10S IS FOR SUPER HERO BOARD BOOK$12.99HAC

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1MARVEL GALLERY: LADY DEADPOOL PVC FIGUREDST
2BATMAN V SUPERMAN: ARMORED BATMAN STATUEDC
3DC ICONS: HARLEY QUINN FIGUREDC
4BATMAN ANIMATED: MAD LOVE THE JOKER & HARLEY QUINN 2-PACKDC
5MARVEL: BLACK PANTHER FINE ART STATUEKOT
6DC ICONS: SUPERMAN ACTION FIGUREDC
7BATMAN V SUPERMAN: SUPERMAN STATUEDC
8MARVEL GALLERY: LADY THOR PVC FIGUREDST
9DC ICONS: AQUAMAN ACTION FIGUREDC
10FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIGURESQU

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1BACK TO THE FUTURE: ADVENTURES THROUGH TIME BOARD GAMEIDW
2THE X-FILES: THE BOARD GAMEIDW
3STAR TREK FRONTIERS BOARD GAMENEC
4BACK TO THE FUTURE MONOPOLYDST
5WIZKIDS HEROCLIX: 2016 GAMING CONVENTION PREMIUM MAPNEC
6WIZKIDS HEROCLIX: 2016 WIZKIDS OFFICE PREMIUM MAPNEC
7WIZKIDS HEROCLIX: 2016 CENTER PLAZA PREMIUM MAPNEC
8WIZKIDS HEROCLIX: 2016 PARKING GARAGE PREMIUM MAPNEC
9MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERSWIZ
10FINDING DORY: DON'T WAKE GAMEBAN

 

Image

Dollar Market Share – June 2016

Image2

Unit Market Share – June 2016

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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