IDW Trademarks Micro Fun Packs, After Selling Half A Million Of Them

Posted by July 31, 2014 Comment

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Bleeding Cool was first to tell you about a plan from IDW to distribute “micro comic fun packs” containing mini-comics and a few stickers in mainstream children’s shopping areas, such as Wal-Mart, Toys ‘R’ Us and Gamestop.

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Well it seems to have worked. IDW have published My Little Pony comics that way and followed them up with Teenage Mutant Ninja Turtles. Now I understand they will be adding Skylanders to the line, having sold half a million of them.

Basically, IDW have set up their own mini-direct market and selling a shit load of books. Maybe all the other publishers could join in?

Maybe, but they’ll have to call it something else. Because IDW have registered the trademark…

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So they#l have to be creative. Mini Picturebook Entertainment Folders? Tiny Graphic Novelette Jolly Pockets? There must be something… any ideas?

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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