There comes a moment in each big movie's advertising campaign when you begin to feel like you've seen too much before seeing the movie itself. Are we about to cross that line with Godzilla? I wouldn't say so just yet, but we may be approaching it.
This new 30 second TV spot takes us closest to that line, by giving away the most full-on shot yet of the monster himself roaring and towering over a destroyed city. It's brief, but it's more revealing than the glimpses of scales and tale and spiky back we've gotten from the promo materials thus far.
I'm still dying to see more though. But probably in the theater on opening day.