To support it’s All-New Marvel Now! line, Marvel Comics has kicked of a handful of retailer based promotions. They are stressing the new titles and jumping-on points for the existing titles. Some of what they are offering are:
- Deep Discounts on every All-New Marvel Now! Title.
- A free previews book featuring first looks at Marvel’s new comics. The preview book will be in shops on the 18th of December but is available digitally now.
- They are doing a Google Hangout with creators and editors.
- And they are making available a series of promotional trailers for in-store screenings.
Axel Alonso wanted to stress that this is not the same Marvel Now! that just ended… which they could have done by calling it something else.
“It’s important that our retailers and fans know that this a brand-new project worth getting excited about. All-New Marvel Now! is independent of our original—and highly successful–Marvel Now! initiative that ended several months ago. This isn’t some extension or continuation. All-New Marvel Now! is a thrilling new entity that’s bringing unmatched energy and focus to our already-robust line of titles.”—Axel Alonso, Marvel Entertainment Editor-in-Chief
Regardless of what they call it, they seem to think it’s going to go over big and want to make sure that retailers order enough copies of the books.