The New 27 – DC Marketshare Slips In March 2013

Posted by April 5, 2013 Comment

In February, DC Comics saw one of their marketshare figures fall below the psychologically important 30% mark. In March they have fallen further, both now under 30%. DC have a 27.09% share of revenue and 29.88% share of the number of comics sold in the North American direct market. The last time this happened with both figures was in June 2009.

While this is now a lower marketshare than before the news of the New 52 broke and DC began to put on marketshare in 2011, it is worth noting that the overall size of the market has grown since then, so it still represents a net rise. However, it is quite a fall since October 2011, the second month of the relaunch, when they had over 50% marketshare.

Marvel have seen their dollar marketshare rise from a static 34.8% of the last two months to 39.96%, putting on five points. And their share of comics sold, after falling from 40.23% to 38.46% has now leapt over five points to 43.78%.

And while we only have the Top Ten official results so far, I understand that Brian Bendis alone had more books placed in the Top Twenty this month than DC manage – 7 Bendis to 6 DC. In the top ten, Marvel dominate with Guardians Of The Galaxy #1 taking the top spot, beating even the event book Age Of Ultron #1. There’s a strong showing for the new Wolverine book by Cornell and Davis as well, but the two highest non-debut month titles are both from DC. Which is something. DC also do better with the best selling graphic novels, taking the top two spots, though there’s also an impressive collection debut for Hawkeye.

But what are DC to do about marketshare? Well, you remember the rumour I ran about DC cancelling 16 monthly books to make way for four new weekly titles? Well, what if they only cancelled four books? That would technically still give them the New 52, but with a totally of 62 books shipping each month. And if they were all big name books, might that see an uplift of DC marketshare come October?

Image have kept a strong position, bedding in at 8% marketshare. But for once there is only one Walking Dead collection in the Top Ten.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.96%
DC COMICS27.09%
IMAGE COMICS8.01%
IDW PUBLISHING6.34%
DARK HORSE COMICS4.72%
DYNAMITE ENTERTAINMENT2.16%
BOOM! STUDIOS1.68%
EAGLEMOSS PUBLICATIONS LTD0.97%
VALIANT ENTERTAINMENT LLC0.86%
AVATAR PRESS INC0.83%
OTHER NON-TOP 107.38%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS43.78%
DC COMICS29.88%
IMAGE COMICS7.88%
IDW PUBLISHING5.24%
DARK HORSE COMICS4.16%
DYNAMITE ENTERTAINMENT1.87%
BOOM! STUDIOS1.49%
VALIANT ENTERTAINMENT LLC0.84%
AVATAR PRESS INC0.60%
ASPEN MLT INC0.57%
OTHER NON-TOP 103.69%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MARCH 2012 VS. FEBRUARY 2012
COMICS3.05%2.78%
GRAPHIC NOVELS7.77%17.00%
TOTAL COMICS/GN4.36%3.71%
MARCH 2013 VS. MARCH 2012
COMICS15.91%14.75%
GRAPHIC NOVELS-1.47%0.90%
TOTAL COMICS/GN10.48%13.73%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
(FIRST QUARTER 2013 VS. FIRST QUARTER 2012)
COMICS-4.13%-3.62%
GRAPHIC NOVELS-6.00%-2.09%
TOTAL COMICS/GN-4.70%-3.51%
FIRST QUARTER 2013 VS. FOURTH QUARTER 2012
COMICS21.38%18.62%
GRAPHIC NOVELS16.22%12.38%
TOTAL COMICS/GN19.78%18.15%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1GUARDIANS OF GALAXY #1$3.99MAR
2AGE OF ULTRON #1$3.99MAR
3BATMAN #18$3.99DC
4WOLVERINE #1$3.99MAR
5AGE OF ULTRON #2$3.99MAR
6JUSTICE LEAGUE #18$3.99DC
7AGE OF ULTRON #3$3.99MAR
8SUPERIOR SPIDER-MAN #5$3.99MAR
9JUSTICE LEAGUE OFAMERICA #2$3.99DC
10ALL NEW X-MEN #8$3.99MAR

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN HC VOL 02 THE CITY OF OWLS (N52)$24.99DC
2BATMAN TP VOL 01 THE COURT OF OWLS (N52)$16.99DC
3HAWKEYE TP VOL 01 MY LIFE AS WEAPON NOW$16.99MAR
4AVATAR LAST AIRBENDER TP VOL 04 SEARCH PART 1$10.99DAR
5WALKING DEAD TP VOL 01 DAYS GONE BYE$14.99IMA
6AVENGERS VS X-MEN TP$34.99MAR
7KICK-ASS 2 TP (MR)$19.99MAR
8KICK-ASS 2 PRELUDE HIT-GIRL PREM HC (MR)$24.99MAR
9SAGA TP VOL 01$9.99IMA
10EARTH 2 HC VOL 01 THE GATHERING (N52)$22.99DC

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(Last Updated April 5, 2013 10:29 am )

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