How The French Promote Garth Ennis’ Crossed

Posted by September 22, 2011 Comment

I was party to a number of Avatar Press international licences over the past two years, especially in France. It’s a big comics market, publishers pay more for licenses there than in any other country, and competition is fierce. The French language rights to Crossed by Garth Ennis and Jacen Burrows went to a publisher who has gone to wonderful lengths publishing rather classy volumes of what is, let’s be fare, a litany of human filth.

But how to promote a comic to the French press? Something classy, something erudite, something high minded. Like a clingfilmed supermarket-style tray full of blood and a knife.

Yeah that will do it. And here’s how the company involved did it as well…

Thanks to Comics Place.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

View All Posts

Contact Author

  • This field is for validation purposes and should be left unchanged.