I bet these were the Hostess boss's idea, there's no other explanation.
Boss: We have this new product I'm personally overseeing and I want you to market it! Here's what it looks like.
Salesman: You're going with that cross section image?
Boss: Yes, why?
Salesman: Oh nothing… so what are they called?
Boss: Glo-Balls.
Salesman: Shut up.
Boss: Good isn't it? I[...]