DC Comics To Pay 75% OF Comic Stores Advertising If Its Got Superman In It

So, there’s this Man Of Steel movie coming up. And a Superman Unchained comic. I’m even told that Batman/Superman #1 is expected to get sales of over 200,000.

And DC Comics are agreeing to pay 75% of the costs of individual stores advertising their wares using Superman imagery.

The ad has to be approved, so as to avoid entertainingly embarrassing ads such as these from A Comic Shop.

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