
Originally Posted by
Peter J Poole
Meanwhile...
Interesting(?) item on the news yesterday about a start-up firm in Africa. There's apparently a huge problem with download piracy crippling the local music industry, so they've come up with an idea - scratch cards. Sell them cheap in local shops, newsagents, etc, etc, buy one and get the download code for a song on your phone.
What is happening, which they didn't expect, is that kids are swapping and collecting the cards, even after the code has been redeemed.
So, scratch cards for comic downloads.
Put the cover art for the issue on one side, a download code and some Pokemon style random character trivia on the other, then flog them in all kinds of outlets for $2.50 a pop.
And introduce rare variants/collectables if you want to...
Digital sales, with completist and speculator dressing.
Cheers