Offbeat New Trailer For Stoker Tries Out Some Tricksy Editing
Empire have debuted a new trailer for Chan Wook Park's Stoker and it has been cut in a rather fashionable mode.
The roots of this current fad for trailer edits like this go back beyond the Girl With the Dragon Tattoo to the Coen Bros. A Serious Man, I think, but as this promo shows, it's not an easy approach to pull off.
That's quite comfortably the worst trailer for the film so far, with those misbegotten jump cuts falling flat against the images being hacked up.
Still, the film continues to look absolutely fantastic.
Stoker is released in both the UK and the US on March 1st. Can't wait.
Based on those three trailers, I'd suggest it's pretty straightforward to pull off, so long as you have the appropriate footage to work with. Motion being the key element... it needs something to happen between jump cuts (not every time, but a lot of the time), violence is good, but almost any sudden movement will do. Stoker looks to be a very precise, slow-paced, mannered film, which makes it unsuitable for such a trailer (which, ironically, is probably the exact reason it was done -- "How can we punch this thing up to broaden it's appeal?").