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Thread: The DC Comic That Doesn't Exist - Orange Ivy - And Their New Nielsen Survey

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    Default The DC Comic That Doesn't Exist - Orange Ivy - And Their New Nielsen Survey



    DC Comics are conducting new survery of comic book readers with Nielsen NRG. You can participate here online, but I understand that a number of people were asked in store this week, specifically at Midtown in New York.

    And to make sure people don't just fill in surveys willy nilly, they have introduced a new book, Orange Ivy, to catch out people who just tick everything.

    Last time they used a book called Nerak. I hope these eventually make it into the New 52...



    The survey is very concerned with what you might call the mid-list of DC Comics,' New 52, including comics that have been cancelled or launched as part of their Second Wave. There's also a lot of questions about how your print and digital reading experiences differ, whether or not you are hispanic, whether you respond to diversity in comics and what books from other companies or DC imprints you may be buying. Here are their competitors' comics they seem to be concerned about...


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    Well.

    Now they know that I pick up Swamp Thing like every other month or so.


    And I'm not Hispanic.

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    Captain Cool Jason A. Quest's Avatar
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    Why does everyone assume that Nerak didn't exist? It just got lost in the shuffle!

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    Jason A. Quest, Bt.
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    The Nude 52!
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    Bleeding Cool toodoor's Avatar
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    Women's pants you say?
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    Warning, the above post may contain traces of sarcasm, or have been written in an environment where it may have come into contact with sarcasm.

    My name is Steven Tudor, nice to meet you.

    Bring back signatures!!!!!!!

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    Bleeding Cool
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    I'll say again: when they allow people to go to a link that can spread virally to fill out a questionnaire that only requires that you have a unique e-mail address, the results wind up pretty much useless.

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    Captain Cool Jason A. Quest's Avatar
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    Quote Originally Posted by toodoor View Post
    Women's pants you say?
    There were several things they were considering for the New 52 before deciding otherwise.
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    Captain Cool Jason A. Quest's Avatar
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    Quote Originally Posted by khuxford View Post
    I'll say again: when they allow people to go to a link that can spread virally to fill out a questionnaire that only requires that you have a unique e-mail address, the results wind up pretty much useless.
    It can still provide them with data to make correlations between answers, such as "long-time caucasian readers over 40 buy print comics weekly featuring WW2-era characters for their collectibility". Or perhaps something insightful.
    Last edited by Jason A. Quest; 06-22-2012 at 08:16 AM.
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    Quote Originally Posted by Jason A. Quest View Post
    It can still provide them with data to make correlations between answers, such as "long-time caucasian readers over 40 buy print comics weekly featuring WW2-era characters for their collectibility". Or perhaps something insightful.
    Or "long-time caucasian readers over 40 are not as good at beating the system with multiple survey responses as they think they are". I just don't think it will be that useful, because you don't know how many ballot stuffers got through.

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    Pretty sure you broke the first rule they mention:

    The images, material and information you will see as part of this market research study ("Content") are proprietary materials and are protected by applicable domestic and international copyright laws. By clicking "OK" below, you agree that you will not copy or directly or indirectly use or disclose to anyone any of the Content, for any purpose other than participation in this market research study.
    Also, the way they phrased the question, it seemed to me like those books were recent releases-something we would've picked up last week. So I didn't check Fatale... since that's released next week....

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    The number entered for «Digital Comics» is too large.

    ComiXology have sold me more comics in sales in the last 6 months than Nielsen/DC think possible. (1318 from 12th Jan to today)

    edit: and having adjusted down to 999 to get past that blocker, I don't qualify because I've not actually bought any New 52 yet.
    Last edited by JohnP; 06-22-2012 at 08:28 AM.
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