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Aubrey Sitterson On GI Joe, Wrestling, Geek.com And Being Broke

GIJOE-REV01_cvrAubrey Sitterson is a former Marvel editor, where his work with Robert Kirkman on Irredeemable Ant Man also saw him become  an editor on The Walking Dead.

He's worked for WWE.com, for Geek.com, he runs the Straight Shoot wrestling YouTube channel backed by a four figure Patreon..

He also has some comic books he's writing coming out, including Streetfighter Vs GI Joe, GI Joe Revolution and the upcoming GI Joe monthly series for IDW.

And he's broke.

He posted on Tumblr,

About a year ago I moved away from the copywriting stuff and I started working for Geek.com. Even though the work isn't as visible as STRAIGHT SHOOT, the stuff I did for them – wrestling articles, my Origin of the Species and conspiracy skeptic series, my Samurai Jack rewatch project and copious, copious amounts of lists – was the most lucrative stuff I did. It subsidized my less profitable work on STRAIGHT SHOOT. It made that show and everything else I work on possible. And it was worth it, because I love the other stuff I work on.

That brings us to today, to this morning, when I got a call from my Geek.com editor, informing me that the stuff I write for them – actual written content that's meant to be read and enjoyed – isn't doing well enough for them. What's actually making them money are the articles and reviews that are written to drive people to buy stuff online. Each sale through their site gets them a tiny cut, which adds up to more money than they make for advertising on the stuff I write for them.

As a result, when they needed to reduce the budget…I was the one to get let go.

This is a massive blow to me and again…it just happened a couple hours so I'm still trying to figure out what to do about it. I've started reaching out to friends and editors but, maybe this is just me feeling doom & gloom because of how recently it all went down…I'm not feeling super optimistic about it.

Thing is, even with my G.I. Joe ongoing series starting up later this year, I'm going to need to find something else to help cover bills and rent. And if I don't find it soon, I'm going to need to start looking for a 9-to-5 job-job.

I don't mean to make that out to sound horrible. Many of you reading this, maybe most of you reading this, probably have 9-5 job-jobs or one type or another. I've had a bunch in the past myself! Assuming I could find something quickly, everything would work out just fine. It would. But there'd be a massive casualty in the process: STRAIGHT SHOOT.

If I worked 9-5, or more likely, 9-6 or 7, I wouldn't have the time or energy to keep the show up. And even if I started burning the candle at both ends, the money the show brings in couldn't justify my dedicating all of my nights and weekends to it. If I got a job-job, STRAIGHT SHOOT would disappear. No two ways about it.

But here's the silver lining: There's something you can do about it. You can take a stand against the constant, ongoing erosion of quality content online. You can stick it to the content aggregators and sponsored post factories that clog up your timeline. You can do it by going to patreon.com/STRAIGHTSHOOT and signing up today.

I'm not asking for a lot. If everyone who watched or listened to STRAIGHT SHOOT just chipped in $1 a month, this wouldn't be an issue. I wouldn't need to find a full-time job. I could keep The World's Smartest Rasslin Talk Show going forever. Hell, I could afford to start producing more content even! You want NXT aftershows? You want coverage of all the new pay-per-views WWE is starting up? Get to patreon.com/STRAIGHTSHOOT.

And if you can't swing a monthly pledge, I totally understand. There's other stuff you can do to help though! You can shop using my Amazon affiliate link, you can sign up for Audible.com and get me a kickback. Or you can buy a t-shirt and sticker from my Big Cartel store.

I don't want to stop doing STRAIGHT SHOOT, but given what went down this morning…I'm feeling pretty rough about the whole thing and, being completely honest, I need your help to keep it around.

As an ex-advertising copywriter who has occasional recurring nightmares about how hard it would be to get back into that field again if I ever had to, I do feel for Aubrey…


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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