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DC Beat Marvel's Marketshare In July 2016 – 41% With A Third Fewer Comics
I understand last month that there were ructions in the hallways at DC Comics, over the news that in the first month of DC Rebirth, they came nowhere close to challenging Marvel Comics for dominance. But that was a month in which most of the titles had not undergone the Rebirth process. Indeed in August we are still seeing the books go through that relaunch. We may not be able to properly judge its success or failure for a few months.
However this is the figure that DC Comics was waiting for,
Last month DC placed seven titles in the top ten saw their marketshare moving from May's dollar share of 26.45% and sales share of 26.34% to June's 29.93% and 31.69%. Well July has given them 35.36% of the dollar share and 40.96% of the number of comics sold.
While Marvel Comics has dropped to 34.20% and 35.69%. It's a rout. DC Comics also take the top three with Justice League and Batman, Civil War II knocked to fourth and seventh place respectively as DC Comics take 8 spots.
Also note that Marvel had 87 comics out in July. And DC had 63, a third fewer.
Image Comics has also recovered slightly to a 8.15% dollar share and a 7.56% sale share, still down on their 10% usual figure.
June 2016 also saw a massive reversal in the downwad slump that had been hitting comic book store sales this year, in one move changing a two figure digit drop for the year to a single figure, with just one month's sales with a 31.77% rise in dollars spent and a 38.59% rise in comics sold. Sales are down on that for July, but that's comparing a four week to a five week month – and they are not down a week's worth.
June was the best news for a comic book retailer all year. July continues that story.
Diamond also reports that The Walking Dead #156 was Image Comics' best-selling book in July at #32. ROM #1 was IDW Publishing's top book at #75. And Dark Horse Comics' Black Hammer #1, ranked #117.
TOP COMIC BOOK PUBLISHERS
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| JULY 2016 VS. JUNE 2016 | ||
| COMICS | -8.15% | -3.24% |
| GRAPHIC NOVELS | -26.54% | -35.83% |
| TOTAL COMICS/GN | -13.77% | -6.16% |
| JULY 2016 VS. JULY 2015 | ||
| COMICS | 4.32% | 12.01% |
| GRAPHIC NOVELS | -19.12% | -28.26% |
| TOTAL COMICS/GN | -3.01% | 8.28% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | -2.59% | -5.39% |
| GRAPHIC NOVELS | 2.42% | 0.26% |
| TOTAL COMICS/GN | -1.08% | -4.94% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 97 | 33 | 0 | 130 |
| DC ENTERTAINMENT | 63 | 31 | 0 | 94 |
| IMAGE COMICS | 61 | 11 | 1 | 73 |
| IDW PUBLISHING | 37 | 13 | 0 | 50 |
| DARK HORSE COMICS | 21 | 18 | 0 | 39 |
| BOOM ENTERTAINMENT | 21 | 10 | 0 | 31 |
| DYNAMITE ENTERTAINMENT | 19 | 7 | 0 | 26 |
| VALIANT ENTERTAINMENT LLC | 11 | 5 | 0 | 16 |
| ONI PRESS INC. | 13 | 2 | 0 | 15 |
| ARCHIE COMIC PUBLICATIONS | 10 | 1 | 0 | 11 |
| OTHER NON-TOP 10 | 102 | 144 | 23 | 269 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | JUSTICE LEAGUE #1 [*] | $2.99 | DC | |
| 2 | JUSTICE LEAGUE REBIRTH #1 [*] | $2.99 | DC | |
| 3 | BATMAN #2 [*] | $2.99 | DC | |
| 4 | CIVIL WAR II #3 | $4.99 | MAR | |
| 5 | BATMAN #3 [*] | $2.99 | DC | |
| 6 | NIGHTWING REBIRTH #1 [*] | $2.99 | DC | |
| 7 | CIVIL WAR II #4 | $4.99 | MAR | |
| 8 | NEW SUPER MAN #1 [*] | $2.99 | DC | |
| 9 | NIGHTWING #1 [*] | $2.99 | DC | |
| 10 | HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*] | $2.99 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | MONSTRESS VOLUME 1 TP (MR) | $9.99 | IMA | |
| 2 | HARLEY QUINN'S GREATEST HITS TP | $9.99 | DC | |
| 3 | BATMAN: THE KILLING JOKE SPECIAL EDITION HC | $17.99 | DC | |
| 4 | STAR WARS: OBI-WAN AND ANAKIN TP | $16.99 | MAR | |
| 5 | HUCK TP | $14.99 | IMA | |
| 6 | SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR) | $14.99 | IMA | |
| 7 | SAGA VOLUME 6 TP (MR) | $14.99 | IMA | |
| 8 | BONE CODA 25TH ANNIVERSARY TP | $14.95 | CAR | |
| 9 | WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP | $16.99 | MAR | |
| 10 | AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP | $17.99 | MAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC | $29.95 | GEM | |
| 2 | THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC | $35.00 | GEM | |
| 3 | STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS | $4.99 | RAN | |
| 4 | STAR WARS LITTLE GOLDEN BOOK: I AM A SITH | $4.99 | RAN | |
| 5 | ERIC POWELL COLORING BOOK VOLUME 1 SC | $10.99 | ALB | |
| 6 | DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC | $13.99 | RAN | |
| 7 | DC COMICS COLORING BOOK SC | $15.99 | POC | |
| 8 | LITTLE GRUMPY CAT THAT WOULDN'T LITTLE GOLDEN BOOK | $4.99 | RAN | |
| 9 | BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 | $47.50 | GEM | |
| 10 | THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC | $29.95 | GEM |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | LEGEND OF ZELDA: MAJORA'S MASK 3D: LINK NENDOROID | GOO | |
| 2 | MARVEL SELECT: CARNAGE ACTION FIGURE | DST | |
| 3 | X-MEN LEGENDS 6-INCH ACTION FIGURES | HAS | |
| 4 | MARVEL SELECT: VENOM ACTION FIGURE | DST | |
| 5 | DC COMICS BLUELINE: SUPERMAN ACTION FIGURE | DC | |
| 6 | MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGURE | BLU | |
| 7 | THE X-FILES 2016 SELECT ACTION FIGURES | DST | |
| 8 | DC COMICS COVER GIRLS: POWER GIRL STATUE | DC | |
| 9 | METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUE | KOT | |
| 10 | MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG. | DST |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | RISK: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 2 | MACHI KORO DELUXE EDITION CARD GAME | IDW | |
| 3 | MACHI KORO CARD GAME | IDW | |
| 4 | THE GAME CARD GAME | IDW | |
| 5 | RANDOM ENCOUNTER CARD GAME | IDW | |
| 6 | FINDING DORY: DON'T WAKE GAME | BAN | |
| 7 | MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS | WIZ | |
| 8 | MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITION | PSI | |
| 9 | AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSION | IDW | |
| 10 | TEENAGE MUTANT NINJA TURTLES HEROCLIX | NEC |
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Dollar Market Share – July 2016 |
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Unit Market Share – July 2016 |
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