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Posted in: Comics | Tagged: amazing spider-man, axis, dc, entertainment, marketshare, marvel
November Sees $4.99 Amazing Spider-Man Take The Top Slot But Image Comics Maintain Marketshare, Even Without Loot Crate
It's time for another look at the cold hard statistics of the North American direct market for comic stores, as supplied by Diamond Comic Distributors.
For October, DC Comics took 27.53% of dollars spent and 31% of comics sold, a nine point drop for both on the September sweeps month Futures End titles. And this month? Not the usual attrition for DC Comics, they have maintained their position with 27.47% of dollars spent and 31.64% of comics sold. If they'd have kept Batman at $4.99, they would have been ahead on dollar share I am sure.
Marvel managed 34.82% of dollars spent and 36.35% of comics sold last time, a two point jump for both. This month, they have 34.88% of dollars spent and 37.82% of comics sold, a point and a half jump for that. Though it is also significant that DC Comics published a significant number more titles than Marvel, all in.
But it's pretty much of a muchness. What is interesting is that Image Comics, who last month took 12.28% of comics sold and 9.77% of dollars spent, a significant 2 to 4 point jump based largely on a Walking Dead issue appearing in last month's Loot Crate, now have 10.62% and 11.06% share respectively. Their unit share is up on two months ago, but their dollar shars has taken a massive jump. Indeed, for both, Image Comics now brings in more comics sold and money spent in the direct market that Dark Horse, IDW and Boom! combined. The new Walking Dead TV series may have helped as Image continues to dominate the collection market with four titles in the top ten- but only one is Walking Dead!
Marvel does return to dominating the top ten with a Spider-Versed Amazing Spider-Man and an All-New Captain America both beating out DC's traditional bestseller, Batman and Marvel taking eight of the top ten slots – though two issues of Axis did help.
And even though November was a four week month to October's five weeks, November did significantly worse than dropping a fifth of sales, over 27% drop in sales and over 22% drop in dollars. However, it beat last year's four week November by 5% and year to date, the softening of 2014 seems to have been curtailed with dollars and sales up year on year for the marketplace…
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| DC COMICS | 95 | 29 | 0 | 124 |
| MARVEL COMICS | 76 | 37 | 0 | 113 |
| IMAGE COMICS | 74 | 13 | 0 | 87 |
| IDW PUBLISHING | 46 | 27 | 0 | 73 |
| DARK HORSE COMICS | 36 | 27 | 0 | 63 |
| BOOM ENTERTAINMENT | 41 | 6 | 0 | 47 |
| DYNAMITE ENTERTAINMENT | 33 | 10 | 0 | 43 |
| VIZ LLC | 0 | 31 | 0 | 31 |
| RANDOM HOUSE | 4 | 24 | 0 | 28 |
| EAGLEMOSS | 0 | 0 | 7 | 7 |
| OTHER NON-TOP 10 | 94 | 97 | 25 | 216 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| NOVEMBER 2014 VS. OCTOBER 2014 | ||
| COMICS | -22.73% | -22.12% |
| GRAPHIC NOVELS | -8.49% | -3.21% |
| TOTAL | -18.40% | -20.73% |
| NOVEMBER 2014 VS. NOVEMBER 2013 | ||
| COMICS | 5.47% | 5.84% |
| GRAPHIC NOVELS | 14.44% | 21.00% |
| TOTAL | 8.36% | 7.03% |
| YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013 | ||
| COMICS | 3.80% | -0.11% |
| GRAPHIC NOVELS | 6.16% | 6.52% |
| TOTAL | 4.52% | 0.39% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | AMAZING SPIDER-MAN #9 | $4.99 | MAR | |
| 2 | ALL-NEW CAPTAIN AMERICA #1 | $3.99 | MAR | |
| 3 | BATMAN #36 | $3.99 | DC | |
| 4 | AMAZING SPIDER-MAN #10 | $3.99 | MAR | |
| 5 | SPIDER-WOMAN #1 | $3.99 | MAR | |
| 6 | THOR #2 | $3.99 | MAR | |
| 7 | SUPERIOR IRON MAN #1 | $3.99 | MAR | |
| 8 | AVENGERS AND X-MEN: AXIS #4 | $3.99 | MAR | |
| 9 | AVENGERS AND X-MEN: AXIS #5 | $3.99 | MAR | |
| 10 | JUSTICE LEAGUE #36 | $3.99 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | THE WALKING DEAD VOL. 22: A NEW BEGINNING TP (MR) | $14.99 | IMA | |
| 2 | TEEN TITANS: EARTH ONE VOLUME 1 HC | $22.99 | DC | |
| 3 | SAGA DELUXE EDITION VOLUME 1 HC | $49.99 | IMA | |
| 4 | THE WICKED & THE DIVINE VOL. 1: THE FAUST ACT TP (MR) | $9.99 | IMA | |
| 5 | SAGA VOLUME 1 TP (MR) | $9.99 | IMA | |
| 6 | SERENITY: LEAVES ON WIND HC | $19.99 | DAR | |
| 7 | AVATAR: THE LAST AIRBENDER VOL. 9: RIFT PART 3 TP | $10.99 | DAR | |
| 8 | BATMAN ETERNAL VOLUME 1 TP (N52) | $39.99 | DC | |
| 9 | THE WAKE HC (MR) | $24.99 | DC | |
| 10 | DEADPOOL VOLUME 6: ORIGINAL SIN TP | $17.99 | MAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | MINECRAFT: OFFICIAL MOJANG ESSENTIAL HANDBOOK HC | $7.99 | SCH | |
| 2 | MINECRAFT: OFFICIAL MOJANG REDSTONE HANDBOOK HC | $7.99 | SCH | |
| 3 | DOCTOR WHO: THE OFFICIAL ANNUAL 2015 | $12.99 | PEN | |
| 4 | LEGEND OF ZELDA: HYRULE HISTORIA HC | $34.99 | DAR | |
| 5 | DRAWING BEAUTIFUL WOMEN: THE FRANK CHO METHOD SC (MR) | $19.95 | PUB | |
| 6 | THE ART OF DRAGON AGE: INQUISITION HC | $39.99 | DAR | |
| 7 | THE OVERSTREET GUIDE TO GRADING COMICS SC | $24.95 | GEM | |
| 8 | THE ART OF ROBERT E. MCGINNIS HC | $34.95 | RAN | |
| 9 | POPULAR SKULLTURE: SKULL MOTIFS HC | $19.99 | DAR | |
| 10 | THE WORLD ACCORDING TO THE JOKER HC | $24.95 | PUB |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | BATMAN ANIMATED: THE NEW BATMAN ADVENTURES BATMAN FIGURE | DC | |
| 2 | DC COMICS: GOTHAM CITY GARAGE: CATWOMAN STATUE | DC | |
| 3 | BATMAN ANIMATED: BATMAN THE ANIMATED SERIES CATWOMAN FIG | DC | |
| 4 | DC COMICS: STARFIRE BISHOUJO STATUE | KOT | |
| 5 | VOLTRON 30TH-ANNIVERSARY LION GIFT SET | TOY | |
| 6 | THE WALKING DEAD: RICK GRIMES RESIN STATUE | TMP | |
| 7 | BATMAN 75TH-ANNIVERSARY ACTION FIGURE 4-PACK SET 1 | DC | |
| 8 | THE DARK KNIGHT RETURNS: CALL TO ARMS STATUE "YEAR OF THE HORSE EDITION" | DC | |
| 9 | BATMAN: ARKHAM ASYLUM: POISON IVY STATUE | DC | |
| 10 | MARVEL COMICS: AVENGERS NOW: THOR ARTFX+ STATUE | KOT |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | DC HEROCLIX: THE FLASH BOOSTER BRICK | NEC | |
| 2 | MONOPOLY: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 3 | DC HEROCLIX: THE FLASH FOIL BOOSTERS | NEC | |
| 4 | ADVENTURE TIME CARD WARS PACK 2: BMO VS. LADY RAINICORN | CRY | |
| 5 | FIREFLY: YAHTZEE COLLECTORS EDITION | USA | |
| 6 | DC HEROCLIX: THE FLASH: ROGUES FAST FORCES 6-PACK | NEC | |
| 7 | MAGIC THE GATHERING TCG: KHANS OF TARKIR BOOSTER PACKS | WZK | |
| 8 | GAME OF THRONES PLAYING CARDS | DAR | |
| 9 | MARVEL DICE MASTERS: UNCANNY X-MEN | NEC | |
| 10 | D&D ICONS OF THE REALMS: TIAMAT PREMIUM FIGURE | NEC |
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Dollar Market Share – November 2014 |
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Unit Market Share– November 2014 |
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