IDW Trademarks Micro Fun Packs, After Selling Half A Million Of Them

DSC05624

Bleeding Cool was first to tell you about a plan from IDW to distribute “micro comic fun packs” containing mini-comics and a few stickers in mainstream children’s shopping areas, such as Wal-Mart, Toys ‘R’ Us and Gamestop.

microfunpack

Well it seems to have worked. IDW have published My Little Pony comics that way and followed them up with Teenage Mutant Ninja Turtles. Now I understand they will be adding Skylanders to the line, having sold half a million of them.

Basically, IDW have set up their own mini-direct market and selling a shit load of books. Maybe all the other publishers could join in?

Maybe, but they’ll have to call it something else. Because IDW have registered the trademark…

idw

 

So they#l have to be creative. Mini Picturebook Entertainment Folders? Tiny Graphic Novelette Jolly Pockets? There must be something… any ideas?

Embrace Your Uniqueness – New Featurette For Miss Peregrine’s Home For Peculiar Children

John Cunningham, Promoted To Senior Vice President Of Sales At DC Comics

Breaking Down The Trinity As It Moves To The Big Screen

Is This Further Proof That The Inhumans Movie Is Gone?

life-is-strange

Legendary To Adapt Life Is Strange Into Digital Series

20160727085203-49293811-la

21 San Diego Comic-Con Panels For You To Listen To… and The Eisners!

Split

James McAvoy And M. Night Shyamalan Team Up In Split Trailer

Layout 1

We’re All Loners In Our Own Way – Talking Rom With Gage, Ryall And Messina

"Livewire" -- When an accident transforms a volatile CatCo employee into the villainous Livewire, she targets Cat (Calista Flockhart, pictured) and Supergirl, on SUPERGIRL, Monday, Nov. 16 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Photo: Darren Michaels/Warner Bros. Entertainment Inc. © 2015 WBEI. All rights reserved.

Cat Grant And Winn Find New Roles In Supergirl Season Two

Image (34)

What If Two Marvel Comic Books Ended In Exactly The Same Way On The Same Day? – Uncanny Avengers And Totally Awesome Hulk Spoilers…