Harley Quinn Beats Out Amazing X-Men As Both Marvel And DC Drop Below 30% Of Retail Marketshare In November 2013

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That’s a new one. Both Marvel and DC took under 30% of retail marketshare in November, 29.87% and 29.24% respectively. While both have dipped under that psychologically important share point before, for both to have done so in the same month means something’s up.

It’s not a big drop for either based on October’s figures, where Marvel had 30.47%and DC had 31.02% and both are still neck and neck. And for share of actual comics sold, Marvel is ahead on 33.65% to DC’s 31.90%, a hauntingly similar to October’s 33.63% and 31.15%. So what changed? Image? No, their retail marketshare was down from 9.26% to 8.67% , while unit share dropped from 10.85% to 9.77%.

Instead DC, Marvel and Image’s loss seems to be spread out across other publishers, Dark Horse up from 5.36% to 6.11%. IDW up from 6.27% to 6.68%, Dynamite up from 2.47% to 3.20% and Boom slightly up from 1.84% to 1.90% and Valiant finlly getting over 1% retail marketshare to make it onto the chart with 1.58% with just 8 comics – a little Unity #1 at work there.

As for the top 10 charts, Harley Quinn is probably the big surprise with issue #0 beating all the Marvel titles, including the launch of Amazing X-Men, as well as event titles Forever Evil and Infinity. Though Batman #25 still reigned supreme, Harley Quinn remains the only $2.99 title in the top ten…

There’s a slip in sales from October to November by a fifth, explained away by November only being a four week month and October being five weeks. But there’s also a slip on November 2013, also a four week month, selling 8% less comics, even as there’s a 11% increase in graphic novels. Overall it’s down from November to November – but for the year as a whole, 2014, has still outperformed 2013 by 7-10%

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 29.97%
DC COMICS 29.24%
IMAGE COMICS 8.67%
IDW PUBLISHING 6.68%
DARK HORSE COMICS 6.11%
DYNAMITE ENTERTAINMENT 3.20%
BOOM! STUDIOS 1.90%
EAGLEMOSS PUBLICATIONS LTD 1.86%
VALIANT ENTERTAINMENT 1.58%
VIZ MEDIA 1.19%
OTHER NON-TOP 10 9.59%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.65%
DC COMICS 31.90%
IMAGE COMICS 9.77%
IDW PUBLISHING 6.26%
DARK HORSE COMICS 4.91%
DYNAMITE ENTERTAINMENT 3.00%
BOOM! STUDIOS 1.92%
VALIANT ENTERTAINMENT 1.74%
AVATAR PRESS INC 0.91%
ARCHIE COMIC PUBLICATIONS 0.81%
OTHER NON-TOP 10 5.13%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 85 29 1 115
MARVEL COMICS 74 34 0 108
IDW PUBLISHING 46 31 0 77
DARK HORSE COMICS 37 31 0 68
IMAGE COMICS 42 14 0 56
DYNAMITE ENTERTAINMENT 30 18 0 48
VIZ MEDIA 0 25 0 25
BOOM! STUDIOS 20 3 0 23
VALIANT ENTERTAINMENT 8 2 0 10
EAGLEMOSS COLLECTIONS 0 0 9 9
OTHER NON-TOP 10 64 116 16 196

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2013 VS. OCTOBER 2013
COMICS -18.80% -18.95%
GRAPHIC NOVELS -9.72% -14.98%
TOTAL COMICS/GN -16.07% -18.65%
NOVEMBER 2013 VS. NOVEMBER 2012
COMICS -1.21% -8.43%
GRAPHIC NOVELS 14.59% 11.44%
TOTAL COMICS/GN 3.39% -7.12%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 11.09% 7.69%
GRAPHIC NOVELS 5.55% 3.92%
TOTAL COMICS/GN 9.33% 7.39%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN #25 $4.99 DC
2 HARLEY QUINN #0 $2.99 DC
3 AMAZING X-MEN #1 $3.99 MAR
4 SUPERMAN UNCHAINED #4 $3.99 DC
5 FOREVER EVIL #3 $3.99 DC
6 INFINITY #6 $5.99 MAR
7 ALL-NEW X-MEN #18 $3.99 MAR
8 SUPERIOR SPIDER-MAN #22 $3.99 MAR
9 BATMAN/SUPERMAN #5 $3.99 DC
10 SUPERIOR SPIDER-MAN #21 $3.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOL. 19: MARCH TO WAR TP $14.99 IMA
2 YU-GI-OH! 5DS VOLUME 5 GN $9.99 VIZ
3 FAIREST IN ALL THE LAND HC (MR) $22.99 DC
4 BATMAN: NIGHT OF THE OWLS TP (N52) $19.99 DC
5 THE MANHATTAN PROJECTS VOLUME 3 TP $14.99 IMA
6 INJUSTICE: GODS AMONG US VOLUME 1 HC $19.99 DC
7 NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH TP $9.99 IMA
8 BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS (N52) $16.99 DC
9 S.H.I.E.L.D. ORIGINS TP $7.99 MAR
10 HAWKEYE VOLUME 1 HC $34.99 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 DOCTOR WHO: THE ESSENTIAL GUIDE TO 50 YEARS OF DOCTOR WHO $20.00 PEN
2 DC SUPER HEROES: BATMAN: HARLEY QUINN’S SHOCKING SURPRISE TP $4.95 CAP
3 STAR TREK: LIGHT UP STARSHIP ENTERPRISE KIT $12.95 RUN
4 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
5 STAR WARS: DEATH STAR OWNERS TECHNICAL MANUAL $30.00 RAN
6 SPECTRUM VOLUME 20 TP $35.00 PUB
7 THE SHADOW DOUBLE NOVEL VOLUME 78 $14.95 SAN
8 DOCTOR WHO OFFICIAL ANNUAL 2014 $12.99 PEN
9 THE ART OF SEAN PHILLIPS HC (MR) $39.99 DE
10 DC SUPER HEROES: BATMAN: BAT MITE’S BIG BLUNDER TP $4.95 CAP

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 DC COMICS: THE NEW 52 SUPER HEROES VS. SUPER VILLAINS 7-PACK DC
2 MICHAEL JORDAN: REAL MASTERPIECE #23 “ROAD UNIFORM” FIGURE ENT
3 SUPERMAN/WONDER WOMAN: THE KISS STATUE DC
4 BATMAN BLACK & WHITE: THE JOKER STATUE BY GREG CAPULLO DC
5 MARVEL SELECT: CLASSIC THOR ACTION FIGURE DST
6 MARVEL SELECT: THOR: THE DARK WORLD: THOR ACTION FIGURE DST
7 BATMAN BLACK & WHITE: BATMAN STATUE BY GREG CAPULLO DC
8 BATMAN: ARKHAM ORIGINS SERIES 1: THE JOKER ACTION FIGURE DC
9 JUSTICE LEAGUE: WE CAN BE HEROES 7-PACK BOX SET DC
10 BATMAN: ARKHAM ORIGINS SERIES 1: BATMAN ACTION FIGURE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER BRICK NEC
2 RISK: THE WALKING DEAD SURVIVAL EDITION USA
3 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
4 GAME OF THRONES: WESTEROS 4D CITYSCAPE PUZZLE 4D
5 MARVEL HEROCLIX:AVX: AVENGERS STARTER SET NEC
6 MARVEL HEROCLIX: AVX: X-MEN STARTER SET NEC
7 MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER PACKS NEC
8 THE WALKING DEAD TV BOARD GAME: THE BEST DEFENSE CRY
9 DC HEROCLIX: BATMAN: ARKHAM ORIGINS BOOSTER PACKS NEC
10 FIREFLY BOARD GAME ALL