How Journalism Works: The Toronto Star Justice League Of Canada Scoop

Justice LeagueTaking the image for Justice League Canada #1 from the Toronto Star for tomorrow’s cover managed to reveal a whole host of text in the description data that accompanied the image. Which seemed to have the journalist’s email thread with DC Comics.

Phone numbers have been redacted…

It reads;

Re: Confidential DC Comics announcement timed to Fan Expo?
On 2013-08-22, at 9:51 AM, Mudhar, Raju wrote:

This is for an exclusive story I am writing for tomorrow about DC Comics changing Justice League America to Justice League Canada for an arc next year.
This is the teaser image they are launching.
Timed for a Fan Expo panel tomorrow where they will be revealing the news.
Please Cascade.

Thanks.

Cheers,

Raju

From: Mullin, Pamela [mailto:Pamela.Mullin@dcentertainment.com]
Sent: Wednesday, August 21, 2013 6:48 PM
To: Mudhar, Raju
Cc: Segura, Alex
Subject: Re: Confidential DC Comics announcement timed to Fan Expo?

Hi Raju-Great interview today. Attached, please find promo art to be revealed by the TORONTO STAR in Friday’s paper along with the feature.

Let me know if you need anything else.

Looking forward to this and hopefully meeting you on Friday.

Thanks!

Pamela Mullin
Publicity | DC Entertainment
1700 Broadway | New York, NY 10019
[REDACTED] | pamela.mullin@dcentertainment.com

From: , Raju <RMudhar@thestar.ca>
Date: Wednesday, August 21, 2013 1:36 PM
To: “Warner Bros.” <pamela.mullin@dcentertainment.com> Subject: RE: Confidential DC Comics announcement timed to Fan Expo?

Hey Pamela,

Looking forward to the chat with Jeff in a half hour.
Am wondering if I might be able to trouble you for the teaser image?
Just to see if it can help spark any questionsÉthat he probably can’t answer J
Thanks.

Cheers,

Raju

From: Mullin, Pamela [mailto:Pamela.Mullin@dcentertainment.com]
Sent: Tuesday, August 20, 2013 3:36 PM
To: Mudhar, Raju
Subject: Re: Confidential DC Comics announcement timed to Fan Expo?

Just heard back from Jeff. 2pm tomorrow it is. I’ll call you on [REDACTED] with Jeff then.

Thanks!

Pamela

From: , Raju <RMudhar@thestar.ca>
Date: Tuesday, August 20, 2013 3:33 PM
To: “Warner Bros.” <pamela.mullin@dcentertainment.com> Subject: RE: Confidential DC Comics announcement timed to Fan Expo?

Awesome.

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