DC's Claws Back Marketshare And Starts To Steady Against Marvel

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In April, DC Comics’s marketshare of the direct market in comic books had dropped again down to 25.98% of money spent and 27.73% of comics sold, against Marvel’s 37.95% and 41.78% while Image moved up to 9.04% and 9.87%

In May, however, DC Comics managed to claw some of that back again, claiming 28.27% and 30.84% despite a five week month in which Marvel traditionally does better. Marvel saw their share slip to 33.36% and 37.44%, still well in the lead, but less so.

Image’s share dropped back to 7.48% and 8.11% , possibly without a Jupiter’s Child that month to help buoy it up.

DC also managed to place four titles in the top ten without having a major launch, with Batman and Justice League both beating Age Of Ultron, though X-Men comfortably took the top spot.

And Boom’s first Adventure Time graphic novel OGN by Danielle Corsetto and Zack Sterling topped the graphic novel charts, beating the Saga reprint to the top spot.
And sales, everyone’s sales folks, were still up. Just about. Over all…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.36%
DC COMICS 28.27%
IMAGE COMICS 7.48%
IDW PUBLISHING 6.28%
DARK HORSE COMICS 4.73%
DYNAMITE ENTERTAINMENT 3.50%
BOOM! STUDIOS 2.97%
EAGLEMOSS PUBLICATIONS LTD 1.57%
AVATAR PRESS INC 0.92%
ZENESCOPE ENTERTAINMENT INC 0.90%
OTHER NON-TOP 10 10.02%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.44%
DC COMICS 30.84%
IMAGE COMICS 8.11%
IDW PUBLISHING 4.77%
DARK HORSE COMICS 4.36%
DYNAMITE ENTERTAINMENT 3.30%
BOOM! STUDIOS 2.63%
ZENESCOPE ENTERTAINMENT INC 0.82%
AVATAR PRESS INC 0.76%
EAGLEMOSS PUBLICATIONS LTD 0.37%
OTHER NON-TOP 10 6.60%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MAY 2013 VS. APRIL 2013
COMICS 6.95% 5.42%
GRAPHIC NOVELS 15.79% 5.88%
TOTAL COMICS/GN 9.76% 5.46%
MAY 2013 VS. MAY 2012
COMICS 0.97% -2.62%
GRAPHIC NOVELS 1.00% 3.17%
TOTAL COMICS/GN 0.98% -2.15%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 15.04% 12.25%
GRAPHIC NOVELS 12.01% 11.45%
TOTAL COMICS/GN 14.07% 12.19%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 X-MEN #1 $3.99 MAR
2 BATMAN #20 $3.99 DC
3 JUSTICE LEAGUE #20 $3.99 DC
4 AGE OF ULTRON #7 $3.99 MAR
5 AGE OF ULTRON #8 $3.99 MAR
6 SUPERIOR SPIDER-MAN #9 $3.99 MAR
7 SUPERIOR SPIDER-MAN #10 $3.99 MAR
8 JUSTICE LEAGUE OFAMERICA#3 $3.99 DC
9 ALL NEW X-MEN #11 $3.99 MAR
10 DETECTIVE COMICS #20 $3.99 DC

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 ADVENTURE TIME ORIGINAL GN VOL 01 PLAYING FIRE $11.99 BOO
2 SAGA TP VOL 01 (MR) $9.99 IMA
3 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 IMA
4 SUPERMAN EARTH ONE TP VOL 01 $12.99 DC
5 ADVENTURE TIME MARCELINE & THE SCREAMQUEENSTP VOL 01 $19.99 BOO
6 DEADPOOL TP VOL 01 DEAD PRESIDENTS NOW $15.99 MAR
7 MY LITTLE PONY FRIENDSHIP IS MAGIC TP VOL 01 $17.99 IDW
8 SUPERIOR SPIDER-MAN TP VOL 01 MY OWN WORST ENEMY NOW $17.99 MAR
9 SUPERMAN ACTION TP VOL 01 SUPERMAN MEN OF STEEL (N52) $16.99 DC
10 GIRL WITH THE DRAGON TATTOO HC VOL 02 (MR) $19.99 DC

 

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