WTF? DC Marketshare Drops to 26% In April 2013 As Jupiter’s Legacy Takes Third Spot In Sales

Bleeding Cool marked last month’s marketshare slip for DC below 30% for both dollars raised and copies sold as “The New 27″. Now it’s slipped another point, dollar share down to 25.98% and share of individual comics sold, down to 27.73%.

The market fell compared to March (though still way up on last year), which means that DC’s sales have probably fallen more.

But they are not alone in the marketshare drop, with Marvel slipping two percentage points for both comics sold and revenue raised on last month. So where has this marketshare gone?

Image. Dangerously close to getting a ten percent share, much of this may be down to Jupiter’s Legacy securing a top three slot and Walking Dead #109 walking into the eighth slot. A returnable book, it has had 10% of its sales docked by Diamond when releasing figures, to compensate for a number of copies being returned. But that is a completely arbitrary figure, the actual figure may never be known. Image’s standing is also helped by getting the top four places in the Graphic Novel/Trade Paperback chart – and only one of them being The Walking Dead.

IDW have also stepped up getting over 7.5% of dollars spent on comics in the direct market.

Oh and, yes, while DC does top the chart with Batman, Brian Bendis has more titles in the top ten than DC – four to their three. Look for the Scott Snyder fight back to begin with Superman Unchained…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.95%
DC ENTERTAINMENT 25.98%
IMAGE COMICS 9.04%
IDW PUBLISHING 7.54%
DARK HORSE COMICS 4.35%
DYNAMITE ENTERTAINMENT 2.98%
BOOM! STUDIOS 1.92%
VALIANT ENTERTAINMENT LLC 1.04%
EAGLEMOSS PUBLICATIONS LTD 0.94%
ZENESCOPE ENTERTAINMENT INC 0.80%
OTHER NON-TOP 10 7.46%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.78%
DC ENTERTAINMENT 27.72%
IMAGE COMICS 9.87%
IDW PUBLISHING 5.59%
DARK HORSE COMICS 4.09%
DYNAMITE ENTERTAINMENT 2.60%
BOOM! STUDIOS 1.97%
VALIANT ENTERTAINMENT LLC 1.11%
ZENESCOPE ENTERTAINMENT INC 0.72%
EAGLEMOSS PUBLICATIONS LTD 0.19%
OTHER NON-TOP 10 4.37%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
APRIL 2013 VS. MARCH 2013
COMICS -4.95% -5.73%
GRAPHIC NOVELS 10.32% 10.11%
TOTAL COMICS/GN -0.56% -4.56%
APRIL 2013 VS. APRIL 2012
COMICS 13.87% 11.71%
GRAPHIC NOVELS 14.83% 19.00%
TOTAL COMICS/GN 14.18% 12.29%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 19.44% 16.85%
GRAPHIC NOVELS 15.85% 14.15%
TOTAL COMICS/GN 18.32% 16.64%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN #19 $3.99 DC
2 THANOS RISING #1 $3.99 MAR
3 JUPITER’S LEGACY #1 (MR) [*] $2.99 IMA
4 AGE OF ULTRON #4 $3.99 MAR
5 JUSTICE LEAGUE #19 $3.99 DC
6 AGE OF ULTRON #5 $3.99 MAR
7 AGE OF ULTRON #6 $3.99 MAR
8 THE WALKING DEAD #109 (MR) $2.99 IMA
9 BATMAN AND RED ROBIN #19 $2.99 DC
10 GUARDIANS OF THE GALAXY #2 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $14.99 IMA
2 THEMANHATTANPROJECTS VOLUME 2 TP $14.99 IMA
3 HAPPY TP (MR) $12.99 IMA
4 SAGA VOLUME 1 TP $9.99 IMA
5 PUNK ROCK JESUS TP (MR) $16.99 DC
6 BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH TP (N52) $16.99 DC
7 BATMAN: DETECTIVE COMICS VOLUME 2: SCARE TACTICS HC (N52) $29.99 DC
8 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 DC
9 SWAMP THING VOLUME 2: FAMILY TREE TP $14.99 DC
10 HAWKEYE VOL. 1: MY LIFE AS A WEAPON TP $16.99 MAR

d2 d1

It's Comic Con week! Comics, Film, TV, and much more... Check out complete coverage on the Bleeding Cool San Diego Comic Con Hub.