That Rather Odd Moment When The Same Company Advertises On The Back Of Both Marvel And DC Comics

It’s an easy way to sort through my stack, separating Marvel and DC with gusto. Knowing with company is advertising on the back of which company’s comics.

Except today, for the first time that I can recall at least, Bioshock Infinite is advertising on the back of both Marvel and DC Comics across the whole line. When was the last time? Twenty years ago or somesuch?

It feels against the natural order of things.

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