Marvel Increases Market Dominance In January 2013

MARVEL COMICS 33.40%
DC COMICS 29.69%
MARVEL COMICS 36.12%
DC COMICS 34.84%

Without a new Walking Dead graphic novel in January, Marvel and DC both clawed back comic book marketshare from Image, though both stayed in comparative positions. Marvel’s share of dollars rose from 33.4% to 34.82%, while DC’s rose from 28.69% to 31.61%. And of actual sales, Marvel rose from a 36.12% share to 40.23% and DC rose from 34.84% to 35.41%. Marvel probably did better over all. But Image’s marketshare didn’t fall back that much, the difference came from the rest of the industry.

It’s also worth noting that the comic marketshare doesn’t include Dark Horse’s success with Hyrule Historia which, at ten times the price of a comic still sold more than any other comic…

Marvel dominated the Top Ten with Superior Spider-Man #1 predictably taking the top spot, but also had issue 2 in at number 5. DC managed to place Justice League, Batman and Detective Comics in the top, while Marvel filled the rest with Marvel Now titles – Avengers seems to be the real success story there as well.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.82%
DC COMICS 31.61%
IMAGE COMICS 8.19%
IDW PUBLISHING 6.30%
DARK HORSE COMICS 4.55%
DYNAMITE ENTERTAINMENT 2.20%
BOOM! STUDIOS 1.45%
EAGLEMOSS PUBLICATIONS 1.22%
AVATAR PRESS 0.87%
VALIANT ENTERTAINMENT 0.86%
OTHER NON-TOP 10 7.92%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.23%
DC COMICS 35.41%
IMAGE COMICS 7.45%
IDW PUBLISHING 3.92%
DARK HORSE COMICS 3.62%
DYNAMITE ENTERTAINMENT 2.13%
BOOM! STUDIOS 1.55%
VALIANT ENTERTAINMENT 0.93%
AVATAR PRESS 0.73%
ARCHIE COMIC PUBLICATIONS 0.58%
OTHER NON-TOP 10 3.45%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2013 VS. DECEMBER 2012
COMICS -4.44% -3.34%
GRAPHIC NOVELS 21.64% 16.63%
TOTAL COMICS/GN 3.01% -2.03%
JANUARY 2013 VS. JANUARY 2012
COMICS 22.32% 19.86%
GRAPHIC NOVELS 37.89% 30.73%
TOTAL COMICS/GN 27.16% 20.65%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 SUPERIOR SPIDER-MAN #1 $3.99 MAR
2 BATMAN #16 $3.99 DC
3 JUSTICE LEAGUE #16 $3.99 DC
4 NEW AVENGERS #1 $3.99 MAR
5 SUPERIOR SPIDER-MAN #2 $3.99 MAR
6 SAVAGE WOLVERINE #1 $3.99 MAR
7 UNCANNY AVENGERS #3 $3.99 MAR
8 DETECTIVE COMICS #16 $3.99 DC
9 AVENGERS #3 $3.99 MAR
10 UNCANNY X-FORCE #1 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 FABLES VOLUME 18: CUBS IN TOYLAND TP (MR) $16.99 DC
2 SAGA VOLUME 1 TP $9.99 IMA
3 THE WALKING DEAD VOL. 1: DAYS GONE BYE $9.99 IMA
4 SILVER SURFER BY STAN LEE AND MOEBIUS $7.99 MAR
5 THE WALKING DEAD VOL. 2: MILES BEHIND US $14.99 IMA
6 JUSTICE LEAGUE VOL. 2: THE VILLAIN’S JOURNEY HC $24.99 DC
7 JUSTICE LEAGUE VOL. 1: ORIGIN TP $16.99 DC
8 THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS $14.99 IMA
9 THE WALKING DEAD VOL. 17: SOMETHING TO FEAR $14.99 IMA
10 ANIMAL MAN VOL. 2: ANIMAL VS. MAN TP $16.99 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
2 FRANK CHO: WOMEN BOOK 2 HC (MR) $24.99 IMA
3 NEIL GAIMAN: CHU’S DAY HC $17.99 HAR
4 DC SUPER HEROES: THE DARK KNIGHT: THE JOKER VIRUS TP $5.95 CAP
5 DC SUPER HEROES: THE DARK KNIGHT: CAT COMMANDER TP $5.95 CAP
6 BEHIND THE SOFA: CELEBRITY MEMORIES OF DOCTOR WHO HC $24.99 DIA
7 DC SUPER HEROES: THE DARK KNIGHT: THE SCARECROW’S FLOCK OF FEAR TP $5.95 CAP
8 DC SUPER HEROES: BATMAN: FIVE RIDDLES FOR ROBIN TP $4.95 CAP
9 DC SUPER HEROES: BATMAN: FUN HOUSE OF EVIL $4.95 CAP
10 DC SUPER HEROES: THE DARK KNIGHT: KILLER CROC OF DOOM TP $5.95 CAP

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