Marvel Trademarks Kimota!

They already have the Marvelman trademark. Well, possibly aware of how DC published “Shazam!” all those years starring a Captain Marvel, Marvel have now trademarked Marvelman’s copy-cat cry “Kimota!” for use in;

Comic books; magazines featuring printed stories in illustrated form and comic book stories and artwork; printed periodicals in the field of comic book stories and artwork; posters

Is something on the horizon? Finally? Or is just to stop things like this…