Batwoman, Beauty And Advertising

There was a time when we used to worry there was just too much advertising in comics. Marvel were a key villain in this, with more ads for variuous companies in a comic book than pages of story. Only about ten years ago, this was seen clearly as A Bad Thing.

Then all the advertising went away. This was also seen as A Bad Thing.

Today’s Marvel comics have ads on the back cover as usual, for the Brooklyn Nets (who recently entered into a promnotional agreement with the publisher), on the inside cover a Dr Pepper ad (a rarity) while some have an ad for Slug Zombies toys. Everything else is a house ad, scattered through the issue.

DC Comics have a back cover ad for TV show King Of The Nerds, for a station owned by Warners. Everything else is a house ad, scattered through the issue.

Apart from Batwoman.

Since the relaunch, Batwoman has specialised in storytelling through double page spreads, a style writer/artist JH Williams III developed on Promethea with Alan Moore, and had souught to replicate with other artists on the title as well. This kind of comic is hard to work with various pagination issues, with ads being the more prominent issue.

And I noticed this week that all the ads had been moved to the back, allowing far more  double page spreads than before. Not even Before Watchmen: Minutemen gets that treatment. If there were paid ads, I guess that may have been more of an issue. But house ads? They can move… and they do. Well, DC do want to keep JH sweet in time for his run on Sandman Zero.

It also begs the question, as this format is not well serviced by digital or by traditional collections, if Batwoman will also get the sideways Absolute treatment now being afforded to Promethea? It would be nice….

This week’s Batwoman, guest starring Wonder Woman as it has the past few issues, also does something I really just twigged. It joins up the two seemingly different worlds of the Justice League comic and the Wonder Woman comic, representing both conceptually and through different drawing styles. Did all this come from one artist?

And doesn’t it make a lot more sense of both of these?

 

Comics courtesy of Orbital Comics, London.

What John Tyler Christopher Has Planned For Marvel Comics Variant Covers

More Marvel Variant Covers You May Not Have Seen Before, From Dave Johnson To Andrea Sorrentino

justice-leaguethumb

For DC’s Cinematic Cyborg, Where Does The Man End And The Machine Begin In The Justice League Trailer?

phantasmrestorationsphere_large

Well Go USA To Release Remastered Phantasm And New Sequel

How To Keep The Crowds Moving At San Diego Comic-Con

lodhq

Reverse-Flash Matt Letscher On Legion Of Doom Lunch Dates

6MDMFoM03CovASalas

Van Jensen Has Written A Single Panel Spread Over 22 Pages

Loot Crate Received 241 Reports Of Burn Injuries Over Infinity Gauntlet Oven Mitt, Will Send Shirt And Key Chain To Those Who Destroy It

Postal01_Cover

Eden’s Fall Is Coming – Read Postal #1 For Free

supergirlhoechlin

Tyler Hoechlin’s Superman Suit Revealed