Image Takes Marketshare From Marvel And DC In December 2012

Our impromptu Top Forty-Seven comic sellers chart for December 2012 seems to have been bang on the money, at least for the top ten. We’ll be able to check the rest later.

Both December and November were four week months, but December’s skip week with only a handful of new titles available on Boxing Day may have had an affect, even when one of those comics was Amazing Spider-Man #700. Sales were down month on month but the $7.99 cost of Amazing may have explained why unit sales were down more than dollars spent.

Still comic sales were up an eighth in sales on this month last year and a fifth on the money brought in this time last year.

Both DC and Marvel’s marketshare has fallen slightly in favour of Image, with DC dipping under 30% of dollars spent in November for the first time since before Flashpoint. Image have jumped from around 7% marketshare in November to 9% in December, their highest since Walking Dead #100 came out in July.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.40%
DC COMICS 29.69%
IMAGE COMICS 9.10%
IDW PUBLISHING 5.82%
DARK HORSE COMICS 5.49%
DYNAMITE ENTERTAINMENT 2.60%
BOOM! STUDIOS 1.69%
EAGLEMOSS PUBLICATIONS LTD 1.13%
VIZ MEDIA 0.94%
AVATAR PRESS INC 0.91%
OTHER NON-TOP 10 9.23%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.12%
DC COMICS 34.84%
IMAGE COMICS 8.49%
IDW PUBLISHING 4.79%
DARK HORSE COMICS 4.56%
DYNAMITE ENTERTAINMENT 2.93%
BOOM! STUDIOS 1.88%
VALIANT ENTERTAINMENT LLC 0.93%
ZENESCOPE ENTERTAINMENT INC 0.82%
AVATAR PRESS INC 0.75%
OTHER NON-TOP 10 3.89%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2012 VS. NOVEMBER 2012
COMICS -1.67% -3.45%
GRAPHIC NOVELS -4.27% -4.03%
TOTAL COMICS/GN -2.42% -3.49%
DECEMBER 2012 VS. DECEMBER 2011
COMICS 19.03% 12.93%
GRAPHIC NOVELS 8.25% 6.65%
TOTAL COMICS/GN 15.74% 12.50%
FOURTH QUARTER 2012 VS. THIRD QUARTER 2012
COMICS 5.90% 6.71%
GRAPHIC NOVELS -1.57% -11.29%
TOTAL COMICS/GN 3.50% 5.19%
FOURTH QUARTER 2012 VS. FOURTH QUARTER 2011
COMICS 9.51% 4.42%
GRAPHIC NOVELS 14.53% 13.86%
TOTAL COMICS/GN 11.00% 5.04%
YEAR 2012 VS. YEAR 2011
COMICS 14.94% 11.41%
GRAPHIC NOVELS 14.26% 13.66%
TOTAL COMICS/GN 14.72% 11.58%

TOP 10 COMICS

RANK DESCRIPTION PRICE VENDOR
1 AMAZING SPIDER-MAN #700 $7.99 MAR
2 AVENGERS #1 $3.99 MAR
3 BATMAN #15 $3.99 DC
4 JUSTICE LEAGUE #15 $3.99 DC
5 DETECTIVE COMICS #15 $3.99 DC
6 AVENGERS #2 $3.99 MAR
7 CABLE AND X-FORCE #1 $3.99 MAR
8 BATMAN AND ROBIN #15 $2.99 DC
9 ALL-NEW X-MEN #3 $3.99 MAR
10 THUNDERBOLTS #1 $2.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 IMA
2 THE WALKING DEAD VOL. 2: MILES BEHINDUSTP $14.99 IMA
3 CHEW VOLUME 6: SPACE CAKES TP (MR) $14.99 IMA
4 SAGA VOLUME 1 TP $9.99 IMA
5 FATALE VOLUME 2: DEVIL’S BUSINESS TP (MR) $14.99 IMA
6 THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS $14.99 IMA
7 BUFFY THE VAMPIRE SLAYER SEASON 9 VOL. 2: ON YOUR OWN TP $17.99 DAR
8 GREEN LANTERN VOLUME 2: REVENGE OF THE BLACK HAND HC $24.99 DC
9 THE WALKING DEAD VOL. 17: SOMETHING TO FEAR TP (MR) $14.99 IMA
10 DAREDEVIL BY MARK WAID VOLUME 2 TP $15.99 MAR