Avengers Vs X-Men #1 To Ship To Stores A Week Early, Under Lock And Key!

Of late, when publishers have run re-release parties at comic stores, they have relied on the Day Early delivery system from Diamond Comic Distributors to get the books into stores on time for a little pre-release fun. Midnight sale, that sort of thing.

But that doesn’t seem to have worked out for the Avengers Vs X-Men #1 release. For whatever reason, rather than retailers receiving copies on Tuesday April 3rd and then selling them after 8pm on the same day, along with other Avengers Vs X-Men promotions, instead retailers will receive their entire order for the comic, the week previously on March 27th. And they will then have to keep them away from sale for a whole week.

Already Diamond and Marvel are promising dire retribution to any retailer who does sell copies up to a week early. Such as not being able to run a Marvel promotion again. There is also shaming by either retailers, it is likely they will all be looking at each other for the week.

Avengers Vs X-Men #1 has pre-orders for well over 200,000 and is likely to be the number one book of April. That’s if everyone doesn’t start buying it in March, of course.

It's Comic Con week! Comics, Film, TV, and much more... Check out complete coverage on the Bleeding Cool San Diego Comic Con Hub.