Avengers Vs X-Men #1 Advance Orders To Top 200,000

It looks like Justice League is about to lose its streak of number one sales. Not only is Jim Lee away from the book for a few issues, but Avengers Vs X-Men #1 is coming through, and I hear from reliable industry sources that it orders are expected to top 200,000 this weekend. I can’t see any way that it won’t be a number one best selling issue, can you?

Marvel has created a number of promotions for retailers including advance party promotions, incentives for shops to order large amounts, and a lot of advertising and awareness raising. And it seems to have worked.

But the other question to ask is…. will the 200,000 be enough? I understand that Disney-owned ABC News will be running a feature on the upcoming crossover series, and that another TV network will be running a behind-the-scenes documentary on the making of the comic.

“We’re making a concentrated effort like never before to get whatever we can out there,” Marvel marketing guru David Gabriel said. This is probably something to do with that.

 

Take A Look At PlayStation Exclusive Content In New Arkham Knight Trailer

BC_29

From Strip To Script - Adventure Time: 'The Manbabe's Lament'

Elektra_3

Elektra May Be Coming To Daredevil Season 2

Screen Shot 2015-05-25 at 2.24.36 PM

Bring The Tissues For Mouse Guard: Legends Of The Guard Volume 3 #3

whoopi

Frank Beddor's First Young Hatter Book To Be Announced On The View On Friday??

FaL1

Top Shelf and Troy Little To Adapt Hunter S. Thompson

Swinton

Tilda Swinton In Talks To Play The Ancient One In Doctor Strange

Uber25-MightyMaria copy

Avatar Press At Phoenix Comic Con: Max Brooks, Jacen Burrows, Christian Zanier And Exclusives

Project-CARS-4

Project Cars Developers Responds To Wii U Version Concerns Saying Version Was Never Certain

LoEG1

Alan Moore's League Of Extraordinary Gentlemen To Get Film Reboot