Avengers Vs X-Men #1 Advance Orders To Top 200,000

It looks like Justice League is about to lose its streak of number one sales. Not only is Jim Lee away from the book for a few issues, but Avengers Vs X-Men #1 is coming through, and I hear from reliable industry sources that it orders are expected to top 200,000 this weekend. I can’t see any way that it won’t be a number one best selling issue, can you?

Marvel has created a number of promotions for retailers including advance party promotions, incentives for shops to order large amounts, and a lot of advertising and awareness raising. And it seems to have worked.

But the other question to ask is…. will the 200,000 be enough? I understand that Disney-owned ABC News will be running a feature on the upcoming crossover series, and that another TV network will be running a behind-the-scenes documentary on the making of the comic.

“We’re making a concentrated effort like never before to get whatever we can out there,” Marvel marketing guru David Gabriel said. This is probably something to do with that.

 

Bleeding Cool's coverage of San Diego Comic Con 2015 is brought to you by Valiant's BOOK OF DEATH #1 – in stores July 15th. Visit ValiantUniverse.com for more information.

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