Marvel Launches $5 Digital Comics Coupons For Print Copies

We told you something like this was coming.

Marvel Comics is launching a Digital Coupon scheme with their digital comics, redeemable for Marvel print comics. Buy a comic through the Marvel App and you will be emailed a link to download a $5 coupon with a link to their nearest comic shop. One per customer.

Retailers can then redeem the coupon code on the phone, and will receive a $5 credit from Marvel.

A $5 print coupon for spending as little as 99 cents on a digital comic? I’d buy that for a dollar.

Of course I’m not the audience. This is a blatant attempt to take the casual digital comic book reader and drive them into the comic shop. Where they can then be converted to the way of the comic collector.

And for retailers this should be a very welcome move. Publishers have been accused of taking print customers and turning them into digital customers. With Marvel, this is a very bold way to invest in the direct market by reversing that trend.

Also, expect a significant investment promoting this in the mainstream media.

BOD-NINJAK_EXCLUSIVE_ALAMO-CON

Valiant Remembers The Alamo… City Con

KingValiant04-Cov-C-#BF60B6

Stephen Mooney Cover For King: Prince Valiant #4

Revenge-of-the-Angels-Cover

The Castle Of Horror Podcast Presents: A Special Interview With YA Novelist Jennifer Ziegler

The Super Awesome Comic Review Show – 8house: Kiem, We Stand on Guard, Lazarus, Jessica Jones: Alias & More!

Dwayne-Johnson

Jungle Cruise Will Be Set In The 1920s Says Dwayne Johnson

unnamed

From Poet Anderson: The Dream Walker To Nightmares – Tom Delonge’s Story Is Multi-Media

spectreicon

Bond’s White Dinner Jacket Returns In New Spectre Poster

AB05-1

‘The True Pirates Were Revolutionaries’- Preview Anne Bonnie #5

Megalyn Echikunwoke On Playing Vixen, Fan Reaction And More

Rumble1

Don’t Overlook Rumble From Image