Marvel Launches $5 Digital Comics Coupons For Print Copies

We told you something like this was coming.

Marvel Comics is launching a Digital Coupon scheme with their digital comics, redeemable for Marvel print comics. Buy a comic through the Marvel App and you will be emailed a link to download a $5 coupon with a link to their nearest comic shop. One per customer.

Retailers can then redeem the coupon code on the phone, and will receive a $5 credit from Marvel.

A $5 print coupon for spending as little as 99 cents on a digital comic? I’d buy that for a dollar.

Of course I’m not the audience. This is a blatant attempt to take the casual digital comic book reader and drive them into the comic shop. Where they can then be converted to the way of the comic collector.

And for retailers this should be a very welcome move. Publishers have been accused of taking print customers and turning them into digital customers. With Marvel, this is a very bold way to invest in the direct market by reversing that trend.

Also, expect a significant investment promoting this in the mainstream media.

DardevilPoster

New Motion Poster For Marvel’s Daredevil

COVERS

A Chat With Adam Hughes About His Spider-Gwen Variants

Fable Legends Has Adopted A Free-To-Play Model

harewood

Supergirl Pilot Casts 2 More Including Well Known Villain

agents-of-shield-poster

Art Of Evolution – Agents Of SHIELD Promo Posters Are Back

Image (78)

Batgirl And Oracle, Together Again For The First Time

10950710_10152842572234900_7541138203520082591_o

If You’re In Hong Kong, Go To The Xbox Restaurant And Get An Xbox One Burger (Or A What Burger?!)

26artsbeat-hulk-tmagArticle

Cover Variance: As DC Leaves New York, Marvel Runs NYC Covers

Hulk

Mark Ruffalo Gives Us A Hulk Poster For Avengers: Age Of Ultron

yolo

Swipe File: The Wicked + The Divine + Doctor Who