DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they’ve bought the American-only rights.

So that I can’t see them.

Thankfully Bleeding Cool readers with an American IP address can…

Tonight’s Flash Has Earth-2 And A Ton Of Easter Eggs

Amandla Stenberg To Paint Cover For Niobe: She Is Life

genderDECa

Gendercrunching December 2015 With Yearcrunching Bonus by Tim Hanley

“Desperate Times Call For Desperate Measures” – New Poster For Agent Carter

A Future Look At Dark Horse – Death’s Head, King’s Road, Harrow’s County, Founding Father Funnies…

Enterprise

Hannibal’s Bryan Fuller To Take Center Seat On New Star Trek TV Series

Jughead2015RegCover

Jughead Revealed As Asexual In Latest Issue

Free 150 Page Guide To 100 Women Making Comics

Is Mr. Freeze Gunning For The Penguin In Gotham Stories #2?

10393660_10153081123382943_7477070133104983002_n

Los Angeles Lego and DC Fans, Here’s a Cool Opportunity