DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they’ve bought the American-only rights.

So that I can’t see them.

Thankfully Bleeding Cool readers with an American IP address can…

aquamanlogo

James Wan Rumored To Feel “Trepidation” About Aquaman

XO_047_MICRO-PRINT_BRAITHWAITE

Long Live The King Starts In X-O Manowar #47

John-Krasinki

John Krasinski Is The New Jack Ryan

LORDS OF THE JUNGLE COVER

Corinna Bechko Compares Sheena And Jane In Lords Of The Jungle

TBB_1A

The Bigger Bang Gets Even Biggerer

Doorman Delayed Delivery….

Chloe Bennet Answers Marvel Fan’s Questions

Ryan Reynolds And Leslie Uggams Talk Wade And Blind Al

The Rebirth of Azrael – A Gotham Featurette

Opening The Doors To Cinema Purgatorio #1 – Alan Moore, Kevin O’Neill, Max Brooks, Garth Ennis, Kieron Gillen And Christos Gage’s Latest Thing