DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they’ve bought the American-only rights.

So that I can’t see them.

Thankfully Bleeding Cool readers with an American IP address can…

francomothermayi

Does The Trailer For James Franco’s Mother, May I Sleep With Danger Remake Reveal A Masterwork?

sidebar20

There’s Still Time To Pre-Order Mouse Guard’s Lieam & Sadie Plush

cf61197c1f001cf9c687afdbfecbbe3d_original

Robots vs. Princesses…What Could Be Better? An Interview With Todd Matthy

GailSimone

Not Just A Writer, But An Artist Too: Gail Simone At Mega Convention

Comic Book Creator Arrested On Suspicion Of Rape And Of Murder

DC Universe Rebirth #1 Gets A Second Print – For $5.99

Cavanagh-2

Tom Cavanagh Still A Flash Series Regular

quicksilver

X-Men Apocalypse Featurette Takes A Look At Quicksilver’s Run

4001_002_COVER-B_LOTAY

4001 A.D. Is A Different Type Of Summer Event

Three Weeks Of Chelsea…Five Thoughts