DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they’ve bought the American-only rights.

So that I can’t see them.

Thankfully Bleeding Cool readers with an American IP address can…

Aquaman’s Hair Colour And His Morality – The DC Rebirth Panel From San Diego Comic-Con

The Final Fantasy Movie Kingsglaive Gets A Trailer Featuring Sean Bean, Lean Headey And Aaron Paul

Here Are High-Res Photos Of All The Justice League Member’s Logos

William Shatner Speaks Of His Late Friend Leonard Nimoy At Star Trek 50th Anniversary Conference

The Joker Smolders His Way Onto The Next Empire Cover

The Agents Of SHIELD Arrive For The Women Of Marvel Panel At San Diego Comic-Con

BC Bestseller List, 24th July 2016 – No Marvel Universe Comics, Just DC Rebirth And Star Wars

Comic Con Slideshow

Sex, Violence And The Law At San Diego Comic-Con With The CBLDF

Here Are Your Three Key Words For Season 4 Of Sherlock

4 Kids Walk Into San Diego Comic-Con And Make Bank – Over $350 Worth