DC Comics Buys Marvel. On Twitter. (UPDATE)

If you have a large marketing budget, you can buy certain search keywords on Twitter. So that the first result is a “Promoted Tweet”.

If you search for the word “Marvel” then you get this.

The cheeky buggers.

Trademark owners can challenge when their trademarks are bought as keyword searches, let’s do a count down until Marvel’s lawyers get in touch with Twitter…

UPDATE: And… it’s gone.


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