Marvel has come under heavy criticism in recent months for spoiling major stories in the mainstream media in advance of release day. But you can see Marvel working. Just as DC has over the course of the year, they’re figuring out where they’re going with their pr strategy, refining it, giving people time to get into a local shop on release day. And there’s no doubt that Ultimate Fallout #4 has been brought to the attention of many, many potential new readers. It’ll be fascinating to hear from shops in the coming days and weeks how many of that potential new audience came in to check it out for themselves.
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And this is how the USA Today audience reacted. These are comments that haven’t been removed for being offensive. Haven’t.
With Ultimate Fallout #4 out in comic shops today, it was a certainty that the conversation over new Ultimate Spider-Man Miles Morales would continue — both in comic shops and in the media. Here’s Glenn Beck attempting to link the development of the new character to Michelle Obama on his radio show — and the twitter reaction of Bendis, Joe Quesada, and Axel Alonso:
Earlier today, on Alpha Flight artist Dale Eaglesham’s website, a jumbled up page from the upcoming Alpha Flight #4 was posted , described as a shocking scene.
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Meanwhile, the LA Times story that has named Laurence Fishburne as the new Perry White, in Zack Snyder‘s upcoming Superman movie Man of Steel, has yet to draw a single comment, of any kind. Not one.
To go forward we need to make it a little edgier and darker with more emphasis on action… And we have to find a way to balance the time the movie spends in space versus on Earth.
[Film Group President Jeff] Robinov said the studio has “a solid script” for the Scarlet Speedster. The executive also remains interested in bringing DC heroes together for a “Justice League” movie.