Flashpoint #1 Sells Less Than Fear Itself #2

The Diamond Comics Distributors data for the month of May has been released. How has holding the line helped DC? What about the crossovers?

Well, as the headline points out, the first issue of DC’s big event crossover comic couldn’t beat even the second issue of Marvel’s. Both have gone to second printings, so the match isn’t totally won or lost, but that’s still an impressive result for Marvel, who also put two issues of FF in the top ten. This all contributed to Marvel improving their market share from 39.63% to 42.45% of all money spent, and from 45.28% to 46.35% of all products sold to retailers.

DC failed to gain any ground, even as they held the line at $2.99 and launched their new crossover event. Market share in dollars slipped from 27.62% to 26.68% and product share fell from 31.50% to 28.37%. September can’t come too soon for 1700 Broadway.

Good news for Avatar though, with Crossed 3D by David Lapham and Gianluca Pagliarani gained the best selling graphic novel of the month, quite an achievement for such a very very mature readers comic.

Here are the stats;

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLARSHARE UNITSHARE
MARVEL COMICS 42.45% 46.35%
DC COMICS 26.68% 28.37%
DARK HORSE COMICS 4.89% 3.59%
IMAGE COMICS 4.88% 5.35%
IDW PUBLISHING 4.60% 4.26%
DYNAMITE ENTERTAINMENT 2.83% 3.38%
BOOM! STUDIOS 2.33% 2.00%
ZENESCOPE ENTERTAINMENT 1.04% 0.96%
VIZ MEDIA 1.03% 0.47%
AVATAR PRESS 0.93% 0.76%
OTHER NON TOP-10 8.34% 4.51%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
MAY 2011 VS. APRIL 2011
COMICS -3.35% -2.66%
GRAPHIC NOVELS 4.99% 12.69%
TOTAL COMICS/GN -0.64% -1.42%
MAY 2011 VS. MAY 2010
COMICS -14.39% -15.46%
GRAPHIC NOVELS -4.42% -3.14%
TOTAL COMICS/GN -11.21% -14.46%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS -8.50% -8.80%
GRAPHIC NOVELS -5.41% -9.80%
TOTAL COMICS/GN -7.51% -8.89%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FEAR ITSELF #2 $3.99 MAR110612-M MAR
2 FLASHPOINT #1 $3.99 MAR110276-M DC
3 GREEN LANTERN #66 $2.99 MAR110267-M DC
4 AVENGERS #13 $3.99 MAR110620-M MAR
5 FF #3 $2.99 MAR110682-M MAR
6 GREEN LANTERN CORPS #60 $2.99 MAR110269-M DC
7 FF #4 $2.99 MAR110685-M MAR
8 BATMAN INCORPORATED #6 $2.99 FEB110141-M DC
9 NEW AVENGERS #12 $3.99 MAR110649-M MAR
10 AMAZING SPIDER-MAN #661 $3.99 MAR110664-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CROSSED 3D GN VOL 01 (MR) $8.99 AUG100795 AVA
2 STAR WARS ADVENTURES VOLUME 5: BOBA FETT AND THE SHIP OF FEAR TP $7.99 OCT100033 DAR
3 DELIRIUM’S PARTY: A LITTLE ENDLESS STORYBOOK HC $14.99 NOV100264 DC
4 BATMAN AND ROBIN DELUXE VOLUME 3: BATMAN MUST DIE HC $24.99 JAN110321 DC
5 BRIGHTEST DAY VOLUME 2 TP $29.99 JAN110320 DC
6 DMZ VOLUME 10: COLLECTIVE PUNISHMENT TP $14.99 FEB110260 DC
7 GREEN LANTERN: SECRET ORIGIN TP $14.99 JAN110337-M DC
8 IRREDEEMABLE VOLUME 6 TP $16.99 MAR110975 BOO
9 BATMAN: LONG SHADOWS TP $14.99 FEB110195 DC
10 AMERICAN VAMPIRE VOLUME 2 HC $24.99 JAN110418 DC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 GOD OF WAR SERIES 1 ACTION FIGURES APR100324 DC
2 DC X BISHOUJO: WONDER WOMAN STATUE NOV101562 KOT
3 DC UNIVERSE ONLINE: WONDER WOMAN STATUE AUG100282 DC
4 WOLVERINE: X-FORCE STATUE OCT101609 BOW
5 MARVEL X BISHOUJO: MS. MARVEL STATUE NOV101565 KOT
6 AME-COMI HEROINE SERIES 2 MINI-FIGURES SEP100333 DC
7 HALO: REACH SERIES 3 ACTION FIGURES FEB110477 TMP
8 STAR WARS: DARTH VADER ARTFX+ STATUE NOV101561 KOT
9 WOMEN OF THE DCU SERIES 3: STAR SAPPHIRE BUST MAY100312 DC
10 MARVEL COMICS ACTION FIGURE 2-PACKS FEB111596 KEN

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MAGIC THE GATHERING TCG: NEW PHYREXIA BOOSTER PACKS MAR112030 WIZ
2 DC HEROCLIX: GREEN LANTERN 2011 FAST FORCES6-PACKS MAR112034 NEC
3 MAGIC THE GATHERING TCG: NEW PHYREXIA FAT PACK MAR112033 WIZ
4 MAGIC THE GATHERING TCG: NEW PHYREXIA INTRO DECKS MAR112031 WIZ
5 POKEMON TCG: BLACK & WHITE BOOSTER PACKS DEC108324 POK
6 MARVEL HEROCLIX: GIANT SIZED X-MEN BRICK JAN111976 NEC
7 YU-GI-OH! TCG: 5D’S EXTREME VICTORY BOOSTERS JAN118134 KON
8 WORLD OF WARCRAFT TCG: WAR OF THE ELEMENTS BOOSTER PACKS JAN111929 CRY
9 MOUSE GUARD RPG HC APR098450 ARA
10 PATHFINDER ROLEPLAYING GAME: ULTIMATE MAGIC MAR112011 PAI