Or rather, watch for a symbol. This is just a Green Lantern press release that Warner Bros put out yesterday, but like the X-Men Skywriting promotion I find it kinda cool, potentially.
Ah, you guys in the major markets have all the fun. Somebody better send me a picture of this if it’s cool.
In celebration of the June 17th theatrical release and big-screen debut of the popular superhero “Green Lantern,” Warner Bros. Pictures will electrify 11 North American cities on Monday, June 13, encouraging people to Join the (Green Lantern) Corps. Markets include: Los Angeles, New York City, Vancouver, San Diego, Miami, Atlanta, Cleveland, Kansas City, Sacramento, St. Louis, and New Orleans, where the film was shot.
To Join the Corps, fans will be invited to decipher local clues leading them to a secret location where the “Green Lantern” symbol will be projected from dusk until midnight. Those attending the events, sponsored by Kodak, will have the chance to win fantastic prizes, including an opportunity to be among the first to see the film at local preview screenings, limited edition T-shirts, light-up “Green Lantern” rings, “Green Lantern: Emerald Knights” Blu-ray combo packs and more. And some people who are photographed with the projected symbol behind them will have their photos posted on the movie Facebook page: http://www.facebook.com/greenlanternmovie. Select markets will also give people the chance to record the “Green Lantern” oath which will be added to the Infinite Oath app on the movie website: www.greenlantern.com.