DC Expands Co-Op Advertising Scheme To Facebook And Will Pay Stores For “Featured” Titles

For years, DC Comics has run co-op ads with comics book retailers, reimbursing them a certain ampount of their advertising budget if they run ads solely featuring DC comics or titles. It’s a way for DC to expand their marketing often at a local level while reducing their costs, as well as supporting the retail base and encouraging them to advertise.

Now, they have taken the program online, first by paying for half the cost of Facebook adverts that feature specific DC products (they mention Flashpoint), monitored by Diamond.

They’ll also pay half the cost of banner ads on websites and blogs that are not aimed at comics readers (they mention Newsarama and Comic Book Resources as examples of ads that would not be eligible.)

But also DC will pay retailers $25 for up to four DC products that retailers run “spotlights” on their products in their newsletters, on or offline, once a month.

The latter is likely to generate complaints of bought content from customers – “you’re only recommending that to be because you get $25″. Well, expect a lot of newsletters to have four DC products spotlighted every month!

Harry Potter and the Deathly Hallows Part 2

Warner Bros. Reportedly Looking To Secure Daniel Radcliffe For Harry Potter Sequel

More On Mephisto And Spider-Man In Today’s Silver Surfer #200

When Prime Minister Justin Trudeau Punched Tony Stark In The Mouth…

lukecagethumb

Luke Cage Featurette Takes A Closer Look At The Series’ Use Of Music

Inferno

“Do You Love Humanity Enough To Save It?” – Tom Hanks Featurette For Inferno

Gotham Is A Mad City With Plenty Of Monsters

From Those Who Didn’t Get Into The DC Comics Writers Workshop

Netflix Officially Renews Stranger Things

Meet Baron Mordo And The Ancient One In New Doctor Strange Featurette

SherlockPBS

Cumberbatch And Martin In First Official Sherlock 4 Photo