DC Expands Co-Op Advertising Scheme To Facebook And Will Pay Stores For “Featured” Titles

For years, DC Comics has run co-op ads with comics book retailers, reimbursing them a certain ampount of their advertising budget if they run ads solely featuring DC comics or titles. It’s a way for DC to expand their marketing often at a local level while reducing their costs, as well as supporting the retail base and encouraging them to advertise.

Now, they have taken the program online, first by paying for half the cost of Facebook adverts that feature specific DC products (they mention Flashpoint), monitored by Diamond.

They’ll also pay half the cost of banner ads on websites and blogs that are not aimed at comics readers (they mention Newsarama and Comic Book Resources as examples of ads that would not be eligible.)

But also DC will pay retailers $25 for up to four DC products that retailers run “spotlights” on their products in their newsletters, on or offline, once a month.

The latter is likely to generate complaints of bought content from customers – “you’re only recommending that to be because you get $25”. Well, expect a lot of newsletters to have four DC products spotlighted every month!

Neal Adams Talks About Participant Comic Book Art Auctions

The All-New X-Men Have Been In Colorado For Eight Months. Ish.


Tread Titan Perilously – Episode 8

Jennifer Blood #1 - Tim Bradstreet cover

Free On Bleeding Cool – Jennifer Blood #1 By Garth Ennis And Adriano Batista


Only Two Comic Stores Are Participating In Local Comic Shop Day In The UK. Three In Europe.

Talking Ted

With The Home Release Of Ted 2, You Can Win A Talking Ted


The Castle Of Horror Podcast: Interview With Josh Viola On Nightmares Unhinged

13 Reviews Of Dark Knight III #1 – The Good, The Bad And The Ugly

Speculator Corner: Unboxing The Black Mask Box For Local Comic Shop Day (SPOILERS)


Who’s The Angry Looking Lumberjane? Oh Wait, That’s Jonesy.