DC Expands Co-Op Advertising Scheme To Facebook And Will Pay Stores For “Featured” Titles

For years, DC Comics has run co-op ads with comics book retailers, reimbursing them a certain ampount of their advertising budget if they run ads solely featuring DC comics or titles. It’s a way for DC to expand their marketing often at a local level while reducing their costs, as well as supporting the retail base and encouraging them to advertise.

Now, they have taken the program online, first by paying for half the cost of Facebook adverts that feature specific DC products (they mention Flashpoint), monitored by Diamond.

They’ll also pay half the cost of banner ads on websites and blogs that are not aimed at comics readers (they mention Newsarama and Comic Book Resources as examples of ads that would not be eligible.)

But also DC will pay retailers $25 for up to four DC products that retailers run “spotlights” on their products in their newsletters, on or offline, once a month.

The latter is likely to generate complaints of bought content from customers – “you’re only recommending that to be because you get $25”. Well, expect a lot of newsletters to have four DC products spotlighted every month!

Steve Ditko Still Doesn’t Recall The Name ‘Watchmen’

Batman-Superman-movie-logo

Up Close With the Batman V Superman Batmobile

The Return Of Gwenpool – From Ron Lim, For Howard The Duck

Ah, So The Totally Awesome Hulk Is Amadeus Cho After All. Who Would Have Thought?

Imperial Dispatch: Kylo Ren “Speaks”, Anthony Daniels Talks “Beyond Ludicrous” Secrecy

Hindu Group Protests Against Doctor Who Comic

Stephen+Rider

Stephen Rider Joins Daredevil Season 2 Cast

11224230_10153208337211359_8126166303939647607_n

So… Where Did All The Toys R Us Star Wars Figures Go Last Night?

AliensVampi01CovAHardman

Corinna Bechko Does Commentary For Aliens / Vampirella #1

Goku Takes On The Street Fighter II Cast!