The Digital Distribution Wars Have Begun

This morning Bleeding Cool ran the story that DC had signed up with ComiXology to provide retailer website sales of day-and-date digital comics.

Now it seems that Marvel have signed up with the Diamond/iVerse set up, which will also allow retailers to buy digital comics instore as well as on the retailer website – for a trial run.

No details on what the trial run will be yet, but why am I getting flashbacks to Diamond/Capital/Heroes World all over again?