DC Comics Failed To Stop Fantastic Four #587 Early Release

I understand that the runup to the release of Fantastic Four #587 a day early this week caused all sorts of interesting meetings.

Marvel had announced that, ostensibly to prevent spoilers, retailers could release Fantastic Four #587 as they received them on Tuesday, rather than wait till the official Wednesday on-sale date.

Of course Marvel then gave interviews to Associated Press who released the details of the story with full spoilers, on Monday night, Pacific Time. But that’s beside the point.

A number of publishers expressed disappointment to Diamond that after less than a month — and on very short notice — the new Tuesday delivery for Wednesday on-sale arrangement for comics was set aside, for Marvel’s monetary gain.

The argument from the publishers led by DC Comics went that Diamond would be seen as giving Marvel an unfair sales boost by allowing  an early sale, bringing customers into the shop where other publisher’s comics for that week could not be sold.

If any publisher could change the release terms, then every publisher would be forced to, or risk losing sales. And the entire point of setting a Wednesday release date that retailers could plan for and be ready for, would be nullified.

But Diamond, caught between a Thing and a Sullivan’s Place, complied with Marvel. It was explained that this was a one-off event, widespread publicity had already gone out for a Tuesday release and it was made clear that if the comic was pushed back to Wednesday, Marvel would publically blame DC Comics for the change.

However, as a result of the objections, Marvel have been forced to scotch another planned early release for Orson Scott Card’s Ender’s Game Burning Earth, planned for release on Tuesday, the 15th of February to retailers who are members of the ComicsPro organisation.

David Gabriel, Marvel’s SVP of Sales told retailers “unfortunately due to distribution concerns we’ve been forced to hold the line at February 16th to launch this series,”

Hold the line at $3.99, David?

20150523_143326

Denver Comic Con '15: Awake Is A New Comic For Kids Coming From Action Lab

1895111111121

The Castle Of Horror Podcast Presents: Poltergeist (2015)

Christopher Marlowe cover

Mac’s Books Reviewed: The All Graphic Novel Edition With Bloodfellas, Christoper Marlowe And The Bards Of Nementon & Nero Sphinx: Back In The Game

Titanfall

Developer Says Titanfall 2 Won't Be At E3

STK674019

A Kitsune Hunt - Preview Usagi Yojimbo #146 From Dark Horse

batmanoutsiders

The New 52 And The Absence Of Joy

legoworlds

Rumour: LEGO Working On A Minecraft Competitor With Tt Games

kaptara2

The Difficulties Of Criticizing Kaptara

ARCHAIA_Americatown_001_A_Main

What If The American Dream Gave Way To The American Nightmare? Find Out In Archaia's Americatown

1431736079-rise-of-the-tomb-raider-concept-1

Something Rise Of The Tomb Raider Related Is Happening On Monday