Posted in: Movies, Recent Updates | Tagged:

Frank Miller Directs 3D Gucci Guilty Ad

Published Fri, 13 Aug 2010 06:00:45 -0500

Last updated Fri, 13 Aug 2010 16:02:03 -0500

Gucci Guilty is a "patchouli-based mandarin-lilac" fragrance that's aimed at "the daring type—a woman who likes to take risks, not sit around and wait for things to happen."

Which naturally meant that creative director Frida Giannini turned to Frank Miller to create "a graphic novel turned 3-D short film, an auteur's take on fantasy in the guise of a 60-second commercial." Naturally. Starring Chris Evans and Evan Rachel Wood.

Miller also worked on the storyboards creating a city for Gucci Guilty to take place in. The full ad, not yet online, is described as;

a sexy love tryst set against a futuristic cityscape filmed in his cartoon aesthetic style

and with more details;

Driving a white '53 Jaguar, a woman clad in tight black leather speeds across a skyscraper-flanked bridge to the hauntingly remixed electropop of Depeche Mode's "Strangelove" ("I give in to sin/ Because you have to make this life livable…"). She screeches to a halt, steps out of the car (close-up on her Gucci leather-and-croc platform stilettos), and flashes back to a pulse-pounding encounter between herself and a smoldering stranger in a bar.

Millar is quoted as saying

A guiding rule of mine was that there would be nothing that wouldn't be gorgeous—the car, the woman, the buildings… I was on the lookout for the tiniest speck of anything that would've looked less than lovely. With Frida on the set, I hardly had to—she's got an eagle eye. She knows exactly what she wants.

Probably not The Spirit then…

Enjoyed this? Please share on social media!