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DC Go To War On $2.99 Price Point

DC Go To War On $2.99 Price PointNew solicitation statistics present some interesting trends in the $2.99/$3.99 price point battle.

The DC Universe's percentage of $3.99 titles has almost doubled – not by abandoning the $2.99 price point for those titles, but by adding another 15 $3.99 DCU titles. A number of which are standard sized comics, such as the new war line on on shots, Our Army At War, Weird War Tales, Our Fighting Forces, G. I. Combat and Star Spangled War Stories.

That's one way to try and improve market share.

Wildstorm sees the amount of $2.99 titles it carries more than halve and the $3.99 books more than double, with Tom Strong, Ratchet & Clank, Wetworks and more joining the four follar club.

For Marvel there is little change, in fact percentage-wise there is a small shift towards $2.99. However, DC are far more likely to choose to have extra content in their $3.99 books than Marvel.

AUG SEPT
DC Universe $2.99 28 28
DC Universe $3.99 13 28
DC Universe $4.99 1 2
Kids $2.99 6 6
Kids $3.99 0 0
Kids $4.99 0 0
Vertigo $2.99 15 12
Vertigo $3.99 1 2
Vertigo $4.99 0 0
Wildstorm $2.99 9 4
Wildstorm $3.99 4 10
Wildstorm $4.99 0 0
DC Comics $2.99 55
DC Comics $3.99 18
DC Comics $4.99 1
Marvel Superheroes $2.99 26 31
Marvel Superheroes $3.99 57 59
Marvel Superheroes $4.99 1 0
Licensed/Adapted $2.99 0 0
Licensed/Adapted $3.99 6 4
Licensed/Adapted $4.99 0 1
MAX $2.99 0 0
MAX $3.99 1 0
MAX $4.99 1 1
Icon $2.99 2 1.5
Icon $3.99 2 2.5
Icon $4.99 0 0
Marvel Comics $2.99 28 32.5
Marvel Comics $3.99 66 65.5
Marvel Comics $4.99 2 2

And someone seems to be using Bleeding Cool $3.99 articles to rouse the masses on Facebook


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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