marketing



Rick and Morty Fans Might Be Reading Too Much into Dan Harmon’s Season 4 Tweet

Rick and Morty co-creator Dan Harmon isn’t exactly what you would call a “dabbler” in social media interaction, using it to regularly update fans on what’s going on in his life both personally and professionally. One thing in particular Harmon has a reputation for: confronting critics online who usually function under the assumption that they […]

Comic-Con How-To: Bryan Tillman’s Five Rules for Self-Promotion and Pitching

Courtesy of Bleeding Cool’s Nick Kazden: As the Con started to wind down on Sunday afternoon, Bryan Tillman hit the stage full of energy to teach a crowd about self-promotion and pitching. He’s a professor at Norfolk State University and used to work at the Art Institute of Washington for nine years. In addition to his […]

Wonder Woman Dominates Times Square

There has been some debate over the marketing of the upcoming Wonder Woman but in a massive push today the warrior princess basically took over Times Square. That is prime adverting space and when we say she took over we really mean she took over. đź“· @GalGadot @PattyJenks & @WonderWomanFilm take over @TimesSquareNYC #TimesSquare #NewYork […]

Ulises Farinas On Making Diversity More Than A Marketing Tactic

Neil Greenaway (of Nerd Team 30) writes for Bleeding Cool: Ulises Farinas is a cartoonist and writer who meticulously blends genres, styles, and universes. Breaking down the walls between imagination and reality, he depicts super-saturated, hyper-detailed worlds where heroes and monsters are as fantastic as the landscapes they inhabit. Currently writing IDW’s Judge Dredd with […]


Pinnacle Entertainment Group Addresses Gamer OCD Over New Savage Worlds Book Size

By Christopher Helton   Back at Gen Con, Pinnacle Entertainment Group announced that they were moving their Savage Worlds game books from having two sizes (a standard 8.5″ x 11″ letter size and a 6″ x 9″ digest size) to publishing everything in a new standard graphic novel size (typically 6-5/8″ wide by 10-1/4″ high). As the new […]


So Who Wants A Comics Industry Job In San Diego Then?

As I just said to my wife, “you know, if I applied for this job, I might just get it” to her response “we are not moving to San Diego just so it would be easier for you to go to Comic Con.” She has a point. But if you disagree; IDW is actively seeking […]

Another Movie Is Using Possibly Creepy Robot Commercials For Viral Marketing

Ahead of the release of Prometheus we saw a rather superb viral clip promoting the movie’s android, the David 8. It was the most memorable of the film’s marketing assets and, I’d argue, the most sophisticated and interesting by some distance. Now, as we near the US the release of family drama-meets-buddy-caper Robot & Frank, which […]

Play The Original Wreck-It Ralph Video Game Now

Don’t we all remember this one fondly, from our youth? I can’t even tell you how many dimes I pumped into the Fix-It Felix Jr. cabinet down at Litwak’s Family Fun Centre, circa 1982. And now it’s back. You can play the original, Tobikomi 8-bit classic on the official Wreck-It Ralph site and see just […]


The Girl With The Dragon Tattoo Fake Leaks Continue

Earlier this year, the original “red band” trailer for David Fincher’s The Girl With the Dragon Tattoo was “leaked” online. Pretty soon, it was sniffed out for what it was – a marketing ploy by Sony (or perhaps Fincher and his cohort, but I’d expect the studio were at least complicit). And they’re at it […]

Bonfire – A New Ad Agency For The Comics Ethnic Demographic

Steve Rotterdam was Senior Vice President of Sales and Marketing at DC Comics. Then, one day, he was not. Ed Catto is best known as the man behind the revival of Captain Action in both comics and toys, as well as working for Reed for the New York Comic Con. Together, they fight crime. No, […]